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4、atienviront oth internl and exerally nd umarizes te maketng sttgie o Sarucks in cina e epo was basedon informationfro a age f dtsures， ncludg Sruc eses and th magzines but thi cmpy Goup： Gra te :Decmb 0， al of Contnts1. ntuon2. Cmn ackgound62.1 bo the cmany .62.1.1 Hsoy .62.1.2 Mision.72.1.3 Values
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6、 Aalyze nd Ran.83.3 Srategies.193.3.1 tategsdvelopment.3.3.2 dentifytraegfit23.3.3 Table 2:WO/Strateies atri.214 Productevelomet.24.1 Strategy Seetion.14.2 Poduc Seetio.234.2.1 Ida geeraon234.2.2 Makeng Strtgy.254.21 emogaphic25 Cclion.266 Reerene.27 Appndix7.1 eageeration .287.2 Tem epot28 7. diviu
7、alMembe Aciity Report.28 1 IntodctnWear not in th coffee bine， servingpeople .we are ithe pople busiss, servin cfe. That she philospo Hward Shulz，chairn ad hf loal staegies o tarcks Itis philosophy th has sapedad cotines to shapethe cmpan. With over 100 otletsinmoretan 3 countes, tarbk i the wd nmbe
8、r oe spcilyoffe tailer. rerto underand the compan cprhnsily, e are goig to take a-depthlook at Stukshrogh this topi. Ths rport will discuss th mrketingstatg be pented bySarbucks, and wl aluate thecpnys curent mrketingpla, incudin the produts, exerl n intral envionmenta, proct evelopen,stegies arious
9、 othe fctors ht ffect is strg.2 Compayackgrud2.1. bout t compy211 Histo Fouded in 11 ith the opning ofthe 1t ocatin in eatl Pke Plae Mrket elling coee eansony ward Schut jond Starbucks in 2 director ofrail peratis anaetng Schltz uchsed te cpanin98anSarbusCfee ompanypened the irst toreto ll brw cfe d
10、 espsoeverages Complete I NASDAQ in192 unr he tding ymbl “SBUX”, thus eni a new hpter o growth frthe coan Currelyorating in 3countiesarou wld wi oretha 1,00 tores ad over 1,0prters (empoyees） Asof oember ，rbucks ispresen in 67 counries a territoies.1.2MssioStarbuchs msionstatmet srctur pleanwr environmenti wh emploesare rtd with rspect an digiy,copoain dirsity in all s busness aptto ler fsh coffe,saisfying customers，and develon rftbiityo teompanys su
