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1、考研考博-考博英语-西安交通大学模拟考试题含答案1. 单选题Desert animals（ ） a means of retaining moisture in such a hot, dry climate if they are to survive.问题1选项A.needingB.to needC.neededD.need【答案】D【解析】句中缺少谓语, 选项A和B不能做谓语, 首先排除；再根据前后谓语需保持一致的原则, 可知选项D正确。2. 单选题Advertisers tend to think big and perhaps this is why they are always
2、coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. Its iniquitous, they say, that this entirely unproductive industry should absorb millions of pounds each year. It only goes to show how much pr
3、ofit the big companies are making. Why dont they stop advertising and reduce the price of their goods? After all, its the consumer who pays.The poor old consumer! Hed have to pay a great deal more if advertising didnt create mass markets for products. It is precisely because of the heavy advertising
4、 that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements intr
5、oduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing-machine, it is more than likely you would obtain details regarding performance, price, ere, from an advertisementLots of people pretend that they never read advertisements, but
6、 this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements, would you enjoy gazing at a blank wall or reading railway bye-law while waiting
7、for a train? Would you like to read only closely-printed columns of the news in your daily paper? A cheerful wily advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.We must not forget, either, that advertising makes a positive contribution to o
8、ur pockets. Newspapers, commercials radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost i
9、f we had to pay its full price.Another thing we mustnt forget is the small ads, which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy
10、 or sell a house, announce a birth, marriage or death in what used to be called the hatch match and dispatch columns; but by Far the most fascinating section is !he personal or agony columns. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nat
11、ure. Its the best advertisement for advertising there is!1.Advertisers should stop advertising and reduce price of goods because（ ） .2.The purpose of advertising is to（ ） .3.What can be inferred from the passage?4.The best title for this passage could be （ ） .5.Regarding advertisements, we can concl
12、ude that the tone of the author of this passage seems to be（ ） .6.The word they in line 3 of paragraph 3, refers to （ ） .7.We can infer from the passage that the author seems to suggest that （ ） .问题1选项A.critics resent themB.they have so much to throw aroundC.the consumer pays for all the costsD.adve
13、rtisers come in for criticisms问题2选项A.inform that consumer goods are cheapB.informC.provide a great deal of knowledgeD.both sell goods and inform问题3选项A.God helps those who help themselves.B.Everything has two sides.C.Waste not, want not.D.its no use crying ever spilt milk.问题4选项A.Advertisers Perform a
14、 Useful Service to the CommunityB.Entirely Unproductive IndustryC.Think BigD.Good Quality Products Dont Need to Be Advertised问题5选项A.criticalB.positiveC.negativeD.neutral问题6选项A.lots of peopleB.these daysC.advertisementsD.“they” in the first sentence问题7选项A.advertisements are everywhereB.advertisements
15、 are a lot of funC.advertisements are unnecessarily costlyD.advertisements make products cheaper【答案】第1题:C第2题:D第3题:B第4题:A第5题:B第6题:C第7题:B【解析】1.根据第一段最后一句“Why dont they stop advertising and reduce the price of their goods? After all, its the consumer who pays.”可知, 选项C符合原文。2.根据第二段的四五句“But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform.”可知, 广告除了推销产品, 还有提供信息的功能, 所以选项D正确。3.选项A“上帝帮助自助之人”；选项B“每一样事物都有两个方
