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1、揭开大有工具连续五年保持70%增速之谜大有工具在京东商城的销售平台上,好评率为100%的产品占到绝大部分。在一份权威调查机构的调查报告中显示,在使用过大有工具的人群中,95%以上都认可了其高效的工作效率、人性化的设计以及高性价比,而这个数据要远远高于行业平均水平。“连续五年,大有电动工具销售增速都保持在70%以上”,泉峰(中国)工具销售有限公司副总经理严晓峰先生在第21届中国国际五金博览会上接受现场媒体采访时透露,并且表示“未来三年,大有电动工具依然追求每年60%以上的增长速度。”在国内房地产市场受挫,国家主动放弃GDP年增长8%的前提下,大有工具取得了骄人的业绩和高度的认可。大有工具成功的关
2、键是什么?以下将为关注大有工具的客户揭开这一神秘面纱。客户的标准是大有工具质量的唯一标准“泉峰集团对产品质量严格控制,对产品技术、质量方面进行高投入。我们十分注重客户在使用过程中的感受,以客户的标准作为大有电动工具产品的质量标准。为了能让客户体验到最好的使用感受,我们会专门抽调人力进行产品方面的客户调研,总结客户使用过程中出现的各种问题。此外,我们集团在生产过程中进行严格而标准的过程化管理,保证每个生产环节均不出现问题,这也保证了整个产品的出厂质量”泉峰(中国)工具销售有限公司副总经理严晓峰先生如是说。研发永远是大有工具的第一生产力“一方面是严把质量关,另一方面是大有电动工具对于研发的大规模投
3、入。电动工具的更新换代非常频繁,不把握核心技术和前沿技术,就可能随时被市场淘汰。因此,我们一直倡导把研发力作为第一生产力”严晓峰这样描述大有电动工具对于研发的关注度。据悉,大有电动工具依托泉峰集团资源优势,不断出产高质量产品。泉峰研发中心拥有超过300位来自中国、美国、日本等世界各地的技术精英,致力于各类电动工具产品的研究与开发。他们通过与跨国团队的合作,悉心分析消费者使用细节,不断推出性能卓越、坚固耐用的各类电动工具产品。此外,泉峰集团拥有亚洲最大的电动工具研发、测试基地。在生产方面,泉峰集团旗下的德朔工业园占地308亩,是中国大陆目前最具规模和技术水平的电动工具生产制造基地,也是泉峰实现生
4、产制造高度纵向一体化的重要载体。品牌驱动,大有电动工具蓄势待发近年来五金企业的品牌意识不断加强,但中国五金行业目前主要还是通过低成本优势在与国际品牌进行竞争,缺乏真正意义上的国际五金品牌。大有工具作为本品品牌,却在品牌建设上独树一帜。在2012年3月13日-15日中国国际五金博览会上,VI调整后的大有工具,在品牌形象上更显统一,彰显了品牌的力量。而展厅内的展示架上产品线也足够丰富,囊括了工业级交流工具系列,专业锂电工具系列,以及激光测量工具系列。而他们的经销商网络更是迅速遍布各大电动工具使用区域,并且在B2C平台也实现了在线销售,弥补了线下销售时间、空间方面存在的不足。QcWA3PtGZ7R4
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