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1、优秀文档，精彩无限！ INVOLVING INNOVATION MANAGEMENTIN STRATEGIC MANAGEMENT Virgil Dan AMZA Academy of Economic Studies, Bucharest, Romania Abstract : Innovation, socially and economically, can be as important as technical or scientific innovation, serving the he purpose of changing resource management. In a
2、market intensively competitive, such as the European one, innovation becomes the main reason of economic competition. The latest developments in the economical research and practice clearly demonstrate that the management of innovative activities must be regarded as a part of the process of organiza
3、tion management. In order to encourage and efficiently control creativity, managers must understand the creative process, choose the right persons to work in the creation field, stimulate creative behavior and organize a propitious (favorable) climate for creation. The management of innovation shoul
4、d prepare the terrain so that the personnel be capable of seizing and applying innovative occasions.Keywords : clusters, interdependence, management of innovation, organizational culture, types of leadership. 1. INTRODUCTIONEach person has its own creative heritage, of variable (little or high) valu
5、e. This heritage may be developed through theoretical education and practice. The creative potential can be fully exploited in a favorable social environment (favorable to creative activity) when there exists a spiritual, social and material motivation. Organization leaders should take the responsib
6、ility of creating an innovative environment, identifying the existing areas of motivation (in each particular case) and stimulating the growth of creativity.High quality management must understand the connection between innovation, technology, productivity and wellbeing, a bond common to all states,
7、 regardless of their economical, social and industrial degree of development. National welfare and individual standard of life are strongly influenced by the correct use of technology, thus by the application of creative ideas. Innovation is more and more associated with concepts as: interdependence
8、, interconnection, management, clusters as well as with the way in which universities, research instituted, businesses and public authorities cooperate, especially at regional level. 2. GENERAL BACKGROUND OF THE NECESSITY OF INNOVATION In a market intensively competitive, such as the European one, i
9、nnovation becomes the main reason of economic competition. Unfortunately, different analysis and statistics have signaled an increase of discrepancies between Romania and the European Union in the last years, materialized in the massive importation of technology in the detriment of innovation.The na
10、tional strategy regarding the field of research, development and innovation for 2007-2013 establishes the directions of national research focused on the broadening of the business field, the opening towards education and society. The lower cost of the Romanian research seems a short-term advantage b
11、ut it creates a supplementary risk related to the “brain drain” in the context of globalization. On the other hand, there is the example of important companies that have opened new centers of research in Romania as well as high-tech services. The objective for 2013 is to approach the European averag
12、e of innovative products and service.The innovative power of a certain organization becomes a crucial factor in a competitive environment. In order to recurrently update the process of innovation, one must implement an adquate/suitable management to encourage creativity and innovation. The knowledge
13、 exists as well as the need of permanent innovation. All that needs to be done now is the including of an enterprising and innovativespirit inorganizations.3. INNOVATION AND ENTREPRENEURSHIP The notion of innovation re-enters in the focus of entrepreneurs during the 70s. 1993 brought in the theoreti
14、cal international debate the concept of “national system of innovation”, defined as an institutional collaboration between private businesses, universities, funds and governmental programs established in order to stimulate innovative initiatives at the level of profitable economical agents. The conc
15、ept developed by Cristhofer Freeman (The National System of innovation in historical perspective, Cambrige Journal of Economics, nr.19, 1995) defines the national system of innovation as a network of institutions activating in the private and public domain, initiating and spreading new technologies. The latest developments in the economical research and practice “clearly demonstrate that the management of innovative activities must be regarded as a part of the process of organization management (leadership)” (Tripon,2002,pag. 7). Entrepreneursh
