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1、第二辑Test 1Topic A: WHAT IS IMPORTANT WHEN ? Entertaining clients l Types of activitiesl Cost 思路点拨Personalized services 个性化服务 Clients demand 客户需求Customized activities 为客户制定活动 Background of clients客户背景Clients feelings 客户的感受Business objectives 商业目标Cost 花费Types of activities 活动类型补充要点已给要点主题 陈述要点 原因/结果 Ent
2、ertaining clients【词汇短语】促销赠品 Complimentary presents 迎宾室Hospitality room招待费 Entertainment allowance 定制Customize针对个人Personalize 有目的的Purposeful商业目的 Business objectives 客户需求Customer demand包间Compartment 舒适的 Cozy【句型点击】l 间歇、停顿How shall I put it? 怎么说呢？Well, what I trying to say is. 我想说的是.Id like to begin byl
3、 个人想法In my opinion, Id say that.The point is that.Well, we should.【参考范例】Entertaining clients is not an easy job and should be handling appropriately and enjoyably. It contains more than just a wonderful meal, a sightseeing tour or a shopping trip. Good hospitality events can impress clients in a uni
4、que manner in and outside of the office. When entertaining clients, we should decide the types of activities according to their interest and favorites. Moreover, these activities should help us achieve our business objectives, for example, we can have an intimate discussion about business with our c
5、lients during a meal in a cozy compartment where both where both sides tend to be more relaxed. In addition, we have to mix business with pleasure effectively so our clients wont feel that we are too purposeful. Cost is anther important factor when designing activities for clients. Higher expenses d
6、ont necessarily to greater satisfaction, and in some cases, the clients will be overwhelmed with our kindness. Therefore, when entertaining clients, sincerity appears to be more important, upon which a long and a steady business relationship is based. Topic B: WHAT IS IMPORTANT WHEN ? Choosing retai
7、l premises to rentl Location l Length of contract【词汇&短语】房东 landlord 利润空间 profit margin租户 tenant 房屋结构 building structure 可持续发展 sustainable development 合同到期 exploration of contract繁荣 boom prosperity 续签合同 renew the contract租金 rent 押金 deposit【句型点击】l 观点阐述Well, it seems to me that.Thats true, but on the o
8、ther hand.l 追加观点Thats just what/all I was thinking.Well, the point Im trying to make it thatAnother thing I want to mention is【参考范例】 When aiming to choose retail premises, you should always put the location on the top of your list. An ideal retail premises should be situated in the downtown district
9、 or a big residential area where the sources of the customers is guaranteed, in China, A lot of businessman believe in Fengshui and they think a good location is vital to the success of business. Besides, the length of contract is also an important factor in choosing retail premises because the reta
10、iler need time to develop market and customers. A steady and uninterrupted business environment is most desired, and a long-term contract will ensure the retailers sustainable development. Whats more, rent and means of payment should never be overlooked, retailers in general have a big cash flow, th
11、erefore, a reasonable rent and flexible means of payment are good for their capital turnover. A cooperative landlord is preferred and necessary for a win-win situation. Topic C: WHAT IS IMPORTANT WHEN ? Deciding on packaging for productsl Image l Production process【词汇&短语】包装材料wrapper，packaging materi
12、al 不可再生资源non-renewable resources 包装设计package design 有利环境的 environmental-friendly顾客的青睐 customer favor 肤浅的，表明的 superficial【句型点击】l 自然过渡How shall I put it? 怎么说呢？Actually.Thats just how I see it .l 个人观点Personally, I think.Frankly, I think.【参考范例】 Packing of products concerns the fate of products because i
13、t arouses peoples desire for purchase. When deciding on packaging for products, we should take several things into consideration. First of all, the image catches the eye of potential customers, people are sometimes skin deep when surrounded by a variety of products, their decisions are simply based
14、upon the packaging, therefore a thoughtful design in color, shape and packaging materials is crucial in winning customers favor. On the other hand, the cost of packaging should be carefully dealt with because it is contained in the prices of the products. Increased price will make the products less competitive in a buyers market. After all, in comparison with packaging, people are more sensitive to price. Last but not least, our resources are limited and some are even non-renewable. Once the products are opened up, the wrapper are useless, so
