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1、新航标职业英语-综合英语预备级-学生用书Unit-3Unit 3 Organization and Culture of a CompanyBackground1 .Corporate cultureHumans are social beings. This is how ideas and beliefs spread. In an ideal culture, people do the right thing, even when no one s looking.Not because they ll be punished or rewarded but because it s
2、the culturally accepted thing to do.Bottom-line advantages of a strong corporate culture include: Motivation.Low employee turnover/ reduced payroll cost.Attendance.Productivity.Creative/ independent problem solving.Ethics.Personal accountability.Enterprise value.2 . Different departments in a compan
3、yHR Department人力资源部R&D Department 研发部PR Department 公关部Marketing Department 市场部Finance Department 贝才务部Quality Control Department 质管部Sales Department 销售部Customer Service Department 客部Logistics Department 后勤部Purchasing Department采购部Production Department生产部Legal Affair Department 法务部IT Department 信息技术部N
4、etwork Operational Department网络运营部Administration Department 行政部Suggested teaching planItemsObjectivesSuggested TimeGetting ReadyTo learn the different departments in a company and their basic functions.10 min.Text ATo get a general idea about Google sorganization cultureTo master the important expre
5、ssions and structures in the text and be able to apply them in practice80 min.Language FocusTo have a good command of the core vocabulary and structures in Text A45 min.To learn to use possessivesText BTo have an overview of what motivates you at work and get some inspiration45 min.Vocational FocusT
6、o learn some basic informationaboutcompanyorganization and the features of each department90 min.To learn how to introduce a department to othersSkill Focus Listening and SpeakingTo learn the differences between some similar sounds in EnglishTo learn to express company rulesTo practice speaking skil
7、ls45 min.Skill Focus Practical WritingTo learn how to describe people, using possessives40 min.PracticalLearningTo get familiar with different jobs in different departments5 min.Getting Ready1. Have the students think about the questions Whadepartments do you know in a company? What are their basic
8、functions? Give somehints if necessary. (2 min.)2. Have the students complete the sentences according to their understanding.(4 min.)3. Have the students listen to the recording and check their answers. (4 min.)Listening Scripts of Getting Ready1. The Sales Department sells the products.2. The Produ
9、ction Department manufactures the product.3. The IT Department is in charge of the computer systems.4. The Market Research Department finds out what people will buy.5. The Customer Service Department deals with questions andcomplaints.6. The R&D Department researches and develops new products.7. The
10、 Logistics Department stores and delivers the products.t8. The PR Department is responsible for the image of the company.9. The Marketing Department advertises the products.10. The Quality Control Department checks whether the products are good or not.11. The Finance Department deals with money.12.
11、The Purchasing Department buys materials and equipment.13. The HR Department is responsible for employing new people and training the staff.14. The Import Department buys goods from other countries.Text ALanguagePoints15. The Export Department sells products to foreign countries.Key to Getting Ready
12、16. ales2.Production 3.IT 4.MarketResearch5.Customer Service 6.R&D 7.Logistics 8.PR9.Marketing 10.Quality Control11.Finance12.Purchasing 13.HR 14.Import 15. Export1. Have the students first listen to the recording ofthenew words and expressions, and then have them read them aloud and get familiar wi
13、th their meanings.(10 min.)2. Have the students listen to the recording of the text, and read the text more carefully and do the exercise inUnderstanding your reading ” . (25 min.)3. Have the students check their answers with each other and then ask some students to give their final answer.(10 min.)
14、4. Ensure the students have a deep understanding of the text by explaining the language points. If time permits, have the students practice using them by composing new sentences. (25 min.)5. Afteran in-depth reading of the text, have thestudentswork in groups to summarize the secret ofGoogle s corpo
15、rate culture. (10 min.)Key to Text A Exercise1. F 2. T 3. T 4. F 5. FParagraph 11. .in a row连续，接连This is her third win in a row.这是她连续获得的第三次胜 利。Inflation has fallen for the third month in a row.续第三个月在下降【拓展】row n. 一排，一列，一行We sat in a row at the back of the room. 我们在屋子的后面坐 成一排。Let s sit in the back row.我们坐最后一排吧。2. peer n.同龄人，同辈，同等地位的人She enjoys the respect of her peers.她受至 U 同辈的尊重。Peer pressure is strong among young people. 年轻人受至U强大 的同辈压力。3. benefit n.福利J,利益，益处Weve had the benefit of a good education. 我们得益
