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3、已停机，缘分不在服务区。9/4/2022 9:49 AM9/4/2022 9:49 AM9月-229月-22产业动态与全球市场分析(PPT 53页)Industrial Dynamics and Market/Competitor Analysis in a Global ContextKey Concepts:Dynamics,Industry,Competition,Globalisation Knowledge,Analysis,InternetOverview of the BlockTheories of Industrial Dynamism and Industry Analys
4、isTheories of Competition and Implications for Strategies of International FirmsInternational Market Knowledge The InternetThe Concept of Industrial DynamicsIndustrial Organisation(IO)EconomicsThe S-C-P modelPorters Five ForcesTheories of CompetitionPerfect competitionIndependence and competitive ri
5、valryResource-Advantage TheoryCompetitive DynamicsCompetition is evolutionaryFirm strategies are disequilibrium provoking(cf.Schumpeters creative destruction)The PlayersThe focal industryCustomers industry/industriesSuppliers industry/industriesThe environment as the playing fieldThe Role of ICT in
6、Changing the Rules of the GameICT engineered competitors-new entrantsICT as a strategic toolICT as chain facilitatorsUpstream Downstream Migatronic-”The Rolling Case”Testing Theory-Practice fitCharacteristics of Migatronics industryNature and degree of competitive dynamicsAppropriatness of the S-C-P
7、 modelStrategic Orientation of MigatronicKnowledge Acquisition and ManagementPossible role of ICTAlternative business development strategies for Migatronic-Some Key Concept&TheoriesDynamic CompetitionDynamic EfficiencyCompetence-based theoryResource-base theoryAlternative approaches to business know
8、ledge management(East and West)ICT and International Business Management Competence-based TheoryThe Concept of Core Competence Dynamics of Firm competenceCreating competenceLeveraging competenceRenewing competence The concept of organisational capabilities Strategic Implications of the Competence-ba
9、sed TheoryEnvironmental scanningIdentifying opportunities and threatsAchieving strategic fitManagement ForesightProactive strategies Teaching MethodsLecturesReading AssignmentsWorkshopMini projectInternational Market AnalysisAims and ApproachesAimsInsight into alternative approaches to international
10、 market knowledge generation and disseminationAwareness of problems and solutions to market analysisImprove skills in undertaking market analysisApproacheslectures and discussionsExercisesSeminar/joint learningMarket Analysis and Organisational View of the EnvironmentObjectively analyzableCannot be
11、influencedRoutine analysis,formal data,interpretation within traditional boundariesPassive responsesCan be influencedDiscovering,formal search,surveys etc.Active detection and response behaviourSelf constructed/Not objectively analyzableCannot be influencedInterpretation based on informal data,hunch
12、es,rumourResponses guided by chance,opportunitiesCan be influencedEnacting,experimentation,testing,coercion,innovation,learning by doingAssumptions Underlying Knowledge AcquisitionThe western perspectiveKnowledge is acquired,not createdRationalismExistence of absolute truth that can be deduced from
13、logical,rational reasoningEmpiricismKnowledge is best derived from empirical sensory experience/evidence(inductive approach to knowledge acquisition)Attempts at synthesisImplications for Market Knowledge AcquisitionObjective view of the market environmentAnalytical synthetic approach to market analy
14、sisSelective focus on”relevant”knowledgeSeparation of analyst from the user of knowledgeEmphasis on explicit knowledge Codification in models and reportsThe asian perspectiveOneness of person and the environmentOneness of body and mindImplicationsCreation of knowledge through interactionEnactment of
15、 the environmentHolistic(non-fragmentary)view of knowledgeEmphasis on tacit knowledgeHolistic commitment to break away from the pastCreating and managing changeThree Types of Productive Organisational LearningSingle loop learning(negative feedback/first order learning)Instrumental learning-learning
16、to do the same thing better-efficiencyDoes not challenge the underlying assumptions of tasksChange only action parametersUnderlying assumptionsThere is a right answerInvestigations will reveal this answerAnswer can be successfully applied to the given situation Double loop learningLearning to do things differently-effectivenessUnderlying assumptionsThere are many right answersEmployees have the creative capacity to find the right answersLearning while doingMultiple Loop Learning(Learning to lear
