《柴油车尾气处理液企业战略规划探究》由会员分享，可在线阅读，更多相关《柴油车尾气处理液企业战略规划探究（14页珍藏版）》请在金锄头文库上搜索。
1、柴油车尾气处理液企业战略规划探究柴油车尾气处理液企业战略规划探究 本文简介：中文摘要 吉林省昊华环保材料有限公司发展战略研究 中国目前的空气质量日趋恶化，大气雾霾已经严重影响我们的空气质量，在众多形成雾霾的空气污染源中，重型柴油车的尾气排放，是雾霾形成的主要因素之一。如果能有效的控制柴油车尾气排放对大气的污染，将减少雾霾的生成，极大的改善空气质量。为了有效的遏制柴油车尾气处理液企业战略规划探究 本文内容：中文摘要 吉林省昊华环保材料有限公司发展战略研究 中国目前的空气质量日趋恶化，大气雾霾已经严重影响我们的空气质量，在众多形成雾霾的空气污染源中，重型柴油车的尾气排放，是雾霾形成的主要因素之一。
2、如果能有效的控制柴油车尾气排放对大气的污染，将减少雾霾的生成，极大的改善空气质量。为了有效的遏制柴油车尾气对空气的污染，世界范围内都在寻找可以治理柴油车尾气排放对空气污染的路径。目前世界有两个路径的解决方向，一是 EGR废气再循环技术另一个是采取 SCR催化还原技术。目前我们国内普遍采用的是 SCR催化还原技术。SCR 技术是通过净化柴油车尾气，有效的祛除尾气中的氮氧化合物，减少雾霾的生成，使柴油车尾气还原成氮气和水排放到大气中。针对该产品的研究，生产，销售及发展规划十分必要，是一项惠及全社会的事业！昊华公司是新诞生的致力研发、生产、销售柴油车尾气处理液的公司。昊华公司依托于浙江大学和中国石油
3、大学等国内知名高校的科研实力，研发出高清洁、耐低温、更耐用的柴油车尾气处理液，引进国内最先进的全自动生产线，与吉林省产品质量监督检验院建立的战略合作，建立自己的独立实验室，对每批生产的产品进行严格的检测，保证产品的出厂合格率为 100%。通过产品的研发，高效率的生产以及严格的出厂检测，把昊华公司建设成国内同行业效率最高、整体成本最低、产品具有明显差异化优势的生产企业。 昊华公司只有制定正确的发展战略，才能使昊华公司健康稳健的发展，创立百年企业，为人类的环保事业做出巨大的贡献,获得良好的经济效益和社会效益。 本论文介绍了战略的概念、特征、分类、主要内容及制定过程，并详细的阐述了战略的 PEST
4、分析、五力分析模型、SWOT 分析等三种分析方法。介绍了吉林昊华环保材料有公司的基本情况和产业方向。应用 PEST 模型分析了企业的内外部环境，得出了外部环境有利于汽车环保行业发展的结论和昊华公司的内部条件等各项因素的分析；并运用波特五力模型分析汽车环保行业的环境，认为昊华公司在新兴汽车环保行业处于效率和成本领先。分析公司内外部环境后指出企业在技术、质量、生产效率及产品品牌上的优缺点；运用 SWOT 模型制定出了昊华公司的发展战略；基于目前的环保形式，认为昊华公司应该实施 SO 发展战略。最后对昊华公司的发展前景的规模和盈利能力进行了充分的分析。 关键词： 昊华环保 柴油车尾气处理液 战略管理
5、 生产效率 质量技术。 Abstract Research on Development Strategy of Jilin Haohua Environmental Material Co., Ltd The air quality in China is deteriorating day by day, and the haze has seriously affected our air quality. Among the many air pollution sources that form the haze, theexhaust emission of heavy diese
6、l vehicles is one of the main factors that cause the haze. If we can effectively control the pollution of diesel vehicle exhaust to theatmosphere, it will reduce the formation of haze and greatly improve the air quality. In order to effectively curb the air pollution caused by diesel vehicle exhaust
7、, the worldis looking for ways to control the air pollution caused by diesel vehicle exhaust. At present, there are two solutions in the world, one is EGR waste gas recycling technology and the other is SCR catalytic reduction technology. At present, SCR catalytic reduction technology is widely used
8、 in our country. SCR technology can effectively remove nitrogen oxides from diesel vehicle exhaust gas, reduce haze formation, and reduce diesel vehicle exhaust gas to nitrogen and water into the atmosphere by purifying diesel vehicle exhaust gas. The research, production, sales and development plan
9、ning of this product is very necessary, and it is a cause benefiting the whole society. Haohua Company is a newly born company dedicated to research and development, production and sales of diesel vehicle exhaust treatment fluid. Haohua Company, relying on the scientific research strength of Zhejian
10、g University and China Petroleum University, has developed a diesel vehicle exhaust treatment solution with high cleanliness, low temperature resistance and durability,introduced the most advanced automatic production line in China, and established its own independent reality through strategic coope
11、ration with Jilin Provincial Institute of Product Quality Supervision and Inspection. Laboratory, strict inspection of each batch of products, to ensure that the product factory pass rate is 100%. Throughproduct research and development, high-efficiency production and strict factory inspection, Haoh
12、ua Company has been built into a production enterprise with the highest efficiency, the lowest overall cost and obvious differentiated advantages in the same industry in China. Only when Haohua Company formulates a correct development strategy can it develop healthily and steadily, establish a centu
13、ry-old enterprise, make great contributions to the cause of environmental protection of mankind, and obtain good economic and social benefits. At the beginning of this paper, the concept, characteristics, classification, main contents and formulation process of strategy are introduced. The PEST anal
14、ysis,five-force analysis model and SWOT analysis of strategy are elaborated in detail. The basic situation and industrial orientation of Haohua Environmental Protection Material Co., Ltd. in Jilin Province were introduced. The internal and external environment of the enterprise is analyzed by using
15、PEST model, and the conclusion that the external environment is beneficial to the development of the automobile environmental protection industry and the analysis of various factors such as the internal conditions of Haohua company are obtained. The environment of the automobile environmental protec
16、tion industry is analyzed by using Porter s five-force model, and it is concluded that Haohua company is in efficiency and success in the emerging automobile environmental protection industry. Skill first. After analyzing the internal and external environment of the company, it points out the advantages and disadvantages of the company in technology, quality, production efficiency and product brand. It uses SWOT model to formulate the development strategy of Haohua C
