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1、OutlineThesis Statement: This paper analyses the current situation of supplychain management of Chinese commercialenterprises and the necessity of developing supplychain management. It also makes a detailedanalysis of the supply chain management of Metro,the second and third European business group,
2、 inChinas joint venture company. On this basis, itstudies and considers the development of supplychain management of Metro in China.I . Introduction to Supply ChainA Supply Chain ConceptB Supply Chain TypeC Supply Chain Management ConceptD supply chain management methods-QR and ECRII. Current Situat
3、ion of Supply Chain Management in CirculationFieldA Current Situation of Supply Chain Management in ForeignCommercial EnterprisesB Current Situation of Supply Chain Management in DomesticCommercial EnterprisesIII. Research on Supply Chain Management of Metro in ChinaA Brief Introduction of Metro Cou
4、ntry in ChinaB Metro!s Competitive Strategy AnalysisC China Metro Supply Chainchanges to enterprises, and the management concept, management incentives andevaluation criteria of business performance will undergo significant changes. It is veryimportant for the top leaders of enterprises to advocate
5、and promote the ECR model,lacking the enthusiasm and determination of the top leaders of enterprises. It isdifficult to implement the ECR model successfully. In the field of circulation, weshould advocate more spirit of cooperation and teamwork.(4) Process reengineering. Firstly, all parties in the
6、supply chain should reexaminetheir workflow and economic activities in the interests of consumers. The first step forcommercial enterprises is to improve and perfect their own internal workflow, andthen merge with each other.Partners discuss how to improve their trading processes. Secondly, research
7、 andpromote the standardization of commodity information. All products should beequipped with bar codes to facilitate sales scanning, save checkout time andaccelerate information collection. Data transmitted between enterprises should also beexchanged in EDI standard format. Distribution of goods sh
8、ould use barcode outsidethe box to mark the content and quantity of goods in the box, in order to speed up thedistribution speed and inspection speed. Moreover, all parties should exchangeinformation with each other quickly and accurately. This application of POS, EOS,EDI, EFT, BC (commodity bar cod
9、e), INTF, RNET/INTRANET and e-commerceinformation technology to support process reengineering. The application of ECR caneffectively reduce the cost of supply chain and improve the competitiveness ofenterprises. In a study, KSA estimated that ECR could reduce costs by 11%. Amongthe total cost saving
10、s in supply chain, the manufacturers cost savings account for 54%,of which 47% comes from direct cost savings of 7.9%. From the savings of financialcost. The cost savings of distributors accounted for 46%, of which 32% came fromdirect cost savings and 14% from financial cost savings.Comparison of QR
11、 and ECRa. Differences between QR and ECRThe emphasis of application is different. The aim of implementing ECR is efficiencyand cost, while the focus of implementing OR is the speed of replenishment andordering. The aim is to eliminate the shortage to the greatest extent, and to purchaseonly when th
12、ere is demand for goods.b. Common characteristics of QR and ECR(1) To cope with the challenges of changing market competition environment;(2) Resolve the bad relationship between suppliers and distributors and establishsupply chain partnership;(3) Pursue the common goal of improving efficiency and p
13、roviding consumers withthe goods they really want at the lowest total cost.(4) Common strategyBoth QR and ECR attach importance to the core business of the supply chain andredesign the business to eliminate the waste of resources.Variety management. This business determines what goods each store sho
14、uld selland how they should be displayed and sold.Product development. This business refers to the development and importation ofproducts that better meet customer needs.Promotion. This business communicates the goods*spot status and value to customers,c. Common errorsOR and ECR are often mistaken f
15、or technical strategies. Although technologyplays a very important role in the implementation of the strategy, it can not guaranteethe realization of the strategy itself. Retailers and manufacturers can succeed onlywhen information flows quickly, accurately and timely throughout the system,coupled w
16、ith effective operations in marketing, merchandise purchasing and selling,in-store operations and logistics.OR and ECR are often mistaken for technical strategies. Although technology playsa very important role in the implementation of the strategy, it can not guarantee therealization of the strategy itself. Retailers and manufacturer
