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1、 Kantar市场研究集团-详解 本条目包含过多不是中文的内容，欢迎协助翻译。若已有相当内容译为中文，可迳自去除本模板。Kantar市场研究集团（The Kantar Group）:全球最大的研究、分析和咨询网络之一Kantar市场研究集团官方网站: 英文目录 1 Kantar集团简介 2 Kantar集团英文简介 3 Kantar集团旗下公司简介o 3.1 Millward Brown Groupo 3.2 Research Internationalo 3.3 The Ziment Groupo 3.4 Lightspeed Researcho 3.5 The Mattson Jack G
2、roupo 3.6 Added Valueo 3.7 Other Kantar CompaniesKantar集团简介Kantar是全球最大的研究、分析和咨询网络之一。集团在全球60个国家或地区有160个办事机构。它致力于帮助客户更好地理解其市场、品牌和消费者，从而制定更卓有成效的商业决策。Kantar隶属于WPP集团， Kantar集中了各式各样杰出的市场营销预测和咨询企业他们都是各自领域的专家，而且能无缝地合作，帮助客户从全盘和战略高度解决商业问题。旗下有众多优秀的市场研究和咨询公司。这些公司都是各自领域的专家，能够提供全方位的、战略性的解决方案，为客户解决其业务问题Kantar集团旗下的
3、公司包括：Added Value, BMRB, BPRI, Center Partners, Diagnostic Research, Fusion 5, Glendinning, Henley Centre, icon, IMRB, Kantar媒介研究, Lightspeed Research, Management Ventures, Mattson Jack, Millward Brown(明略行), pFour, TNS Research International 和 Ziment。Kantar媒介研究是Kantar集团旗下专门提供媒介领域研究服务的公司。其服务包括TGI，并在IB
4、OPE和Markest拥有少数股份。Kantar集团英文简介The Kantar Group (TKG), based in Fairfield, Connecticut, and London, was founded in 1993 as the Information and Consultancy Division of WPP Group plc, a London-based public company. Eric Salama is the current chairman and Chief Executive Officer of TKG. He earned a (MSc
5、) at the Birkbeck, University of London. Research-only revenue in the United States for 2005 was estimated at $439.2 million, up 6.7 percent from 2004. In 2005, 64.5 percent of total research-only revenue, or $798.0 million, was estimated from outside the United States. The growth rate includes 2004
6、 and 2005 revenue from acquisitions of Marketing and Planning Systems in July 2004, DaVinci Healthcare Partners in August 2004, Consumer Health Sciences in March 2005 and Dynamic Logic in June 2005.The Kantar Groupss research business in the United States, with an estimated 2,300 full-time employees
7、, includes Millward Brown Group, Research International, The Ziment Group, Lightspeed Research, Kantar Operations and Mattson Jack Group.Kantar集团旗下公司简介Millward Brown GroupMillward Brown Group (MBG); based in Naperville, IL, was founded in Warwick, England in 1973 and acquired by WPP Group in 1989. M
8、illward Brown provides a range of qualitative, quantitative and consulting services with respect to brands, marketing communications, media and marketing effectiveness. Millward Brown works across a wide range of industries and categories, including brand strategy and experience, creative developmen
9、t and campaign evaluation, consumer needs and values, media planning and strategy, return on investment (ROI) and forecasting, and investment management, brand valuation and analytics through its MB Optimor unit headed by Joanna Seddon.Research InternationalResearch International (RI) was founded in
10、 1973, and has been part of the WPP Group since 1989. Mark Cranmer is the current CEO for Research International. It has offices in 57 countries, and its global headquarters are in London. RI Qualitatif is the groups qualitative research arm. RI provides marketing knowledge created in response to in
11、dividual clients needs with answers to specific business problems, and generates insights into consumers and markets. It has experience in most major sectors, particularly consumer packaged goods, retail, new media, financial services, energy and utilities, technology and telecommunications.RIs serv
12、ices are structured around six main practice areas: consumer understanding; branding and communication; innovation, channel management; new media; and customer relationships and service measurement. In each area, the services offered draws on the firms worldwide knowledge bases and include both cust
13、om approaches and is own techniques. Among the latter are Equity Engine (brand equity management), MicroTest (new product development and sales forecasting), BrandSight Gallery (an internationally validated visual system for exploring brand personality), Locator (brand positioning optimization) and
14、Loyalty Driver (evaluating and managing customer loyalty).The Ziment GroupThe Ziment Group (TZG), based in New York, was founded in 1976 by Larry Ziment, succeeded by Howard Ziment starting in 1987 and acquired by WPP Group in 2001. The unit comprises four divisions: Ziment and WebSurveyResearch, Im
15、ap and Consumer Health Sciences. Ziment:Chief Executive Officer, Ziment Group: Lynnette CookeChairman, Ziment Group: Howard ZimentChief Operating Officer, Ziment: John Tapper, Ph.D.Managing Director, Europe, Ziment: Andrew ScottWorldwide Chief Qualitative Officer, Ziment: Basya Gale, Ph.D.Sr. Vice P
16、resident, Dir. of Qualitative Services, Ziment: Ken MorganSr. Vice President, Research Logistics, Ziment: Stephen GerzovichFull service, global marketing research company that offers products that address a range of strategic marketing issues. Also provides e-healthcare support, Internet research and Mu
