Review of Metaphors We Live ByByGeorge LakoffMark Johnson“Metaphors We Live By” was written by George Lakoff and Mark Johnson in Chicago in 1980 published by University of Chicago Press. Lakoff and Johnson’s “Metaphors We Live By” (1980) is an important contribution to the study of metaphor. “Metaphors We Live By” is a discussion of how our worldview, both at a macro and micro level, is dependent upon metaphors. In the first chapter, “Concepts We Live By,” Lakoff and Johnson use the phrase “argument is war” to explain the essence of metaphor as “understanding and experiencing one kind of thing in terms of another.” In the chapters that follow, they examine various conceptual metaphors: highlighting and hiding, orientational metaphors, ontological metaphors, personification, and metonymy.The book demonstrates that, although metaphors may appear random, in reality they “form coherent systems in terms of which we conceptualize our experience.” Chapter 9 addresses apparent contradictions within metaphorical systems. The English (western) way of organizing time is used as an example: First, the future in front and the past behind: In the weeks ahead of us (future) That’s all behind us now (past) Second, the future behind and the past in front: In the following weeks (future) In the preceding weeks (past) Third, mixed contradictory metaphors: We’re looking ahead to the following weeks. These contradictions, however, can be explained as cohesive through the underlying metaphor of “time.” Moving objects generally have a front–back orientation. In English, time is structured in a “time-is-a-moving-object” metaphor where the front-back orientation is relative to the point of view of the audience. Therefore, there is no contradiction in the use of time statements. In fact, they are consistent with the internalized metaphor of time.“Metaphors We Live By” (1980) contains an extensive afterword which discusses various misunderstandings of metaphor, as well as contemporary trends in metaphor study (primary metaphor and the neutral theory, metaphor and dynamic enactment, and the Neutral Theory of Language project). Although the content of the book can be tough sledding at times, concepts and examples are presented in a very readable style, which helps the reader see how metaphors are used in daily life.Over the past two decades, the studies on metaphor have undergone a radical shift. Among them, the conceptual metaphor theory proposed by Lakoff and Johnson has brought a turning point in the study of metaphor.In cognitive linguistics, conceptual metaphor, or cognitive metaphor, refers to the understanding of one idea, or conceptual domain, in terms of another, for example, understanding quantity in terms of directionality (e.g. "prices are rising"). A conceptual domain can be any coherent organization of human experience. The regularity with which different languages employ the same metaphors, which often appear to be perceptually based, has led to the hypothesis that the mapping between conceptual domains corresponds to neural mappings in the brain. This idea, and a detailed examination of the underlying processes, was first extensively explored by George Lakoff and Mark Johnson in their work “Metaphors We Live By” (1980). Other cognitive scientists study subjects similar to conceptual metaphor under the labels "analogy" and "conceptual blending".Conceptual metaphors are seen in language in our everyday lives. Conceptual metaphors shape not just our communication, but also shape the way we think and act. In George Lakoff and Mark Johnson’s work, Metaphors We Live By (1980), we see how everyday language is filled with metaphors we may not always notice. An example of one of the commonly used conceptual metaphors is "argument is war". This metaphor shapes our language in the way we view argument as war or as a battle to be won. It is not uncommon to hear someone say "He won that argument" or "I attacked every weak point in his argument". The very way argument is thought of is shaped by this metaphor of arguments being war and battles that must be won. Argument can be seen in many other ways other than a battle, but we use this concept to shape the way we think of argument and the way we go about arguing.Conceptual metaphors are used very often to understand theories and models. A conceptual metaphor uses one idea and links it to another to better understand something. For example, the conceptual metaphor of viewing communication as a conduit is one large theory explained with a metaphor. So not only is our everyday communication shaped by the language of conceptual metaphors, but so is the very way we understand scholarly theories. These metaphors are prevalent in communication and we do not just use them in language; we actually perceive and act in accordance with the metaphors. “Metaphors We Live By” (1980) also has a great contribution to the development of lingui。