1With regard to the status quo of Chinas tourism industry and Countermeasures of E-Commerce[Paper Keywords] travel e-commerce Countermeasures [Abstract] Tourism is the most suitable e-business models are considered one of the areas. Tourism development of electronic commerce can not only reduce costs, generate new profit growth point, but also can enhance the competitiveness of enterprises, the paper analyzes the status of China’s tourism industry to start e-commerce to explore the development of tourism e-commerce solutions. Tourism e-commerce is to network as the main body for tourism information database, e-commerce bank-based, 2using the most advanced electronic means to the operation of tourism and its distribution system business system. While in China, travel e-commerce is not perfect, but in the course of implementation there have been many problems, but the travel e-commerce is an irreversible trend, which will replace the traditional travel management. 1, the tourism industry the advantages of e-commerce (A) For tourism businesses to conduct e-commerce advantages: 1 tourist enterprises reduce operating costs. First of all, to reduce the cost of business information exchange. Inter-enterprise communication and exchange is the formation of relationships between enterprises based on open e-tourism enterprises, by means of Internet can be easily networked with other enterprises to establish business connections. And this network-type business relationships between enterprises 3created as a direct effect is to reduce the cost of the exchange of information businesses. Second, to reduce business transaction costs. A major advantage of e-commerce is the ability to save transaction costs. According to Internet research and development center “issued by China E-Commerce Index,” The calculation results show that the e-commerce than traditional transactions cost savings of 11.61% and 9.34% of the time. 2 e-commerce for tourism enterprises to provide a new and efficient information dissemination media and sales channels. Travel can be attractions characteristics, cultural landscape, service facilities and traffic conditions so as to make into a graphic way of audio-visual interface for browsing the Internet in different languages, home page for consumers to navigate a global scale; the use of e-mail sent to specific customers targeted information and improve the acceptance rate of information. E-commerce, compared with previous types of advertising, the cost more affordable, to travel agencies to provide a more efficient market 4information. E-commerce online ordering through e-mail to achieve improved speed and efficiency of payment. The use of e-commerce processes recorded in a variety of information, business managers can more accurately conduct a market survey and control the entire transaction process involved in human, financial, material, coordination and management of enterprises and between enterprises and customers, as well as various internal endeavor. 3 travel e-commerce there is no logistics constraints. The tourism industry itself is not based on barter-based industries, the tourism industry the demand side, the tourists buying an experience; from the supply side, the tourism enterprises to provide various services in order to win the revenue, does not involve any physical exchange. This is done in-kind businesses operating in more than up to save a lot of worries. From the tourism industry characteristics point of view, tourism is more suitable for developing e-commerce, e-commerce related to information flow, capital flow and logistics, coordinate and integrate the issues, they are not 5involved in the tourism industry to complex logistics, funds can also be Online settlement payments directly. Tourism product than the physical form of the product has a clear advantage, its production and sales process is completed in the service process, while tourism product is to food, shelter, transportation, travel, shopping, entertainment and other product information together to convey to those in the crowd travel demand, tourism product sales process is actually the product of information transfer process. (B) For consumers, the travel e-commerce advantages: 1 convenience. Travel e-commerce can offer consumers a comprehensive destination information, to provide the destination preview and provide reference information for decision-making; In addition we can also use the brand strengths and third-party certification, settlement services, the credibility of the problems; also break time and space boundaries to provide consumers with all-weather, cross-boundary services. 62 preferential. Tourism e-commerce is to save the cost of information searching an important way. Tourism Internet intervention significantly reduce the search costs of information, so that tourists directly from the tourist destinations and related businesses to get more and more useful information, so that tour。