京东swot分析优势1低成木，省去门店费用A low-cost, saving the cost of stores2大平台，面向全国消费者A large platform,Face the national Consumers3高运转效率，物流、资金、信息较传统卖场更快、更有效 high operating efficiency, logistics, finance, information faster and more efficientthan the traditional stores4丰富的商品，给顾客更好的购物体验rich merchandise ， giving customers a better shopping experience5作为中国B2C市场最大的3C网购专业平台，京东商城访问量、点击率、销偲量以及业内 知名度和影响力上都非常大Asthe largest B2C market 3C online shopping Professional platform in china , the traffic, click-through rate, sales and visibility and influence of Jingdong Mallin the industry are very large 6拥有强大的资金支持。
近几年来京东商城有三次融资2007年，京东商城获得了干万美元 的融资2008年，共计2100万美元的联合注资，2010年初，京东获得总金额超过1.5亿美 元的第三轮融资having a strong financial support. In recent years, Jingdong Mall has three financing. In 2007, Jingdong Mall received millions of dollars in financing. In 2008, a total of $ 21 million in joint funding, in early 2010, Jingdong got the total amount over 150 million US dollars in the third round of financing.7拥有自己的快逆公司，强大的物流支持，京东商城拥有日己的快逆公司，物流配送速度、 服务质量得以全面提升having its own courier company, and strong logistics support, enhancing logistics speed, service quality comprehensive manner.劣势1. 对3c市场过于关注，在百货方面销传力量有所欠缺。
商品种类相对过少，多元化程度较 低Paying too much attention on 3c market shaving a lack ofthe terms of merchandise sales . Having a small Types of goods and a Lower diversification.2 .B2C市场竞争越发激烈，竞争对手数量增多competition heats up in the B2C market, an increase number of competitors.3.人性化程度不够没有即时聊天工具（如淘宝的阿里旺吐），客户不能及时I寸客服反应信 息及建议The degree of humanity is not enough.donthaving instant messaging tools (such as Taobao Ali Want), customer information and recommendations can not be timely responsed to customer service.4物流和代后服务不完善，退换货效率有待提高。
顾客满意度和疑惑不能得到及时的反馈 logistics and after-sales service is not perfect, return efficiency should be improved, satisfaction and doubts of customers can not receive in time机会1. 中国不断增长的网民数量，特别是年轻人带来的强大购买力同时向中年群体推广网购， 中年群体也是一个巨大的潜在顾客群体The growing number of Chinese Internet users, especially young people bringing strong purchasing power. While promoting online shoppingto the middle-aged groups , middle-aged groups is also a huge potential customer base.2. 中国巨大的网民群体，可以通过对市场的细分和分层，推出了品牌的大胆定位The huge population of Chinese Internet users, can roll out bold position of sub-brand by market segmentation and stratification3. 模仿兰亭集势的外贸型B2C运营模式，对外贸型B2C市场进行摸索。
imitating potential foreign trade B2C business model of Orchid Pavilion,exploring the oreign trade B2C market4. 移动互联网客户端带来了新的广告传播途径为网络营销开辟了新的渠道The mobile Internet clients bring a new way of advertising communication, opening up new avenues on nerwork market5. 扩大业务范围，京东商城图书频悄然上线，与数码、电脑办公商品等并列于京东产品 大分类To expand the scope of business, Jingdong Mall Book Channel appear quietly, tied onMacrotaxonomyof Jingdong commodities with digital phone, computer and other office goods威胁1. 竞争对手的实力天猫、亚马逊、1号店、兰亭集势(外贸型B2C)、易迅、当当网、苏宁 易购等电商平台都具有强大的实力。
the strength of competitors. Lynx, Amazon, Shop No. 1, Orchid Pavilion potential (foreign trade B2C), easy fast, Dangdang, Suning Tesco and other electricity providers have a powerful platform.2. 越来越多的线下经销商开始转战线上,B2C市场的竞争必将越来越激烈the increasing number of offlines dealers turn to online, competition of B2C market will become more and more fierce.3曾经的价格优势己经开始消失苏宁易购和国美旗下电商网站等，在网上延续了一贯的低 价战略同一款产品，他们由厂家直接供货，价格更低而京东的部分产品并非由厂商直接 供货，而是走经销商或代理商渠道，价格会有差异，这也让传统卖场的网上价格更有优势 Thedvantage of pervious price has begun to disappear.Tesco Suning and Gomes electricbusiness websites, continueing the low price strategyon the Internet .With a same product, they are availabled directly from the factory, and lower prices.However, some products of Jingdong not directly supplied by manufacturers, taking dealers or agents channels,Prices will be different, it also makes online price of traditional stores more dominanto。