文献出处：Smith W L. The study of experiential tourism product planning [JJ. International Journal of Services and Standards, 2016, 2(1): 11-24.原文The study of experiential tourism product planningSmith WLAbstractExperiential tourism products are the most suitable for the market demand of products. In the era of experience economy, in the face of the new tourism consumption, development of experiential tourism products, to meet the demand of tourism consumption of the era of experience economy, become the trend of The Times, one of the hot spot of tourism development in the new century on the development, design must be unique tourism experience for visitors to shape.Experience is main paths for tourism, tourism exchanges, imitation and tourism in the game. The experience in the development and operation of tourism products, first asked a country or region to pay enough attention to Experiential tourism products, the development of tourism experience as a country or a tourist destination the overall development goals, set the overall development strategy, shaping the overall tourism image, and integrating tourism resource properly.Keywords: Experiential tourism products, tourism experience, service experience IntroductionToday's tourism activities has become the city people's a habitual way of leisure and relaxation, entertainment. Travel after years of development, tourist experience rich, the change of tourist consumption concept, to tourism products is more inclined to personalized, the pursuit of different feeling, influence the structural upgrading and transformation of tourism products. Pay more attention to when choosing tourism products in tourism in the process of participation, learning, experience, traditional single tourism has gradually lost its domination in the tourism products in the market. With the advent of the era of experience economy, representing the city value orientation of rural tourism people travel will become a new bright spot in the tourism market. Pine (Pinell) and Gilmore (Gilmore) in the book "experience economy”, proposed that experience is based on the service stage, based on the product to the consumer is blended in among them, and make consumers have the good feeling, so that consumers pay for experience.With the advent of the era of experience economy, all kinds of tourism resources development pattern emerge in endlessly, in order to meet the economic development requirements, continuously promote the development of the tourism resources development and management, more need to consider the experience of tourists, the development experience tourism model.Literature reviewMcCann Neil (1973) that travel experience is travelers dilemma of the positive response to the daily life, in order to overcome this dilemma, the tourists need to go to other places for real experience.Cohen (1979) that travelers from different social, because experience demand is different, so the understanding of the meaning of experience is not the same.Cohen, connotation of the tourism experience will be considered a personal and relationship between multiple centers, think experience meaning comes from personal view of the world, depends on whether or not depend on one center, and the center is not only a person's spiritual home, also has spiritual symbolism・ In his article "the tourism experience phenomenology content five ways, points out the tourism experience leisure way, way to send, experience method, experimental method, and existing way. Some scholars also call it is "five modules.!s Jaap Lengkeek (2001) further improvements were made on the basis of this, restore the tourism experience into a pastime module, interest module, change the module, the module module and ecstasy.M.C sikszentmihalyi and I.S.C sikszentm (1988) put forward Meight diameter model11 of tourism experience which is Hchallenge - skills11 model, think in the process of people to the pursuit of leisure, tourists get satisfaction, is the basic nature of the challenge by the tourists with their own challenges the skill levels of decision. If appear the former transcends the lattefs basic situation, you will worry about challenges difficult to overcome by disgruntled, participation may reduce, on the other hand, think its not worth to challenge・Bernd (2004), in accordance with the relevant theories of psychology, physiology and sociology, the experience is divided into five types: emotion, action, feeling, thinking, close, and belongs to the individual experience and emotion, feeling and thinking, and close to belong to the group experience, belong to the individual and group action of Shared experience・ At the same time, there are scholars from the aspects of tourism experience to classify the tourists, and probes into the tourist type and the basic relationship between tourism experience.Csikszentmihalyi (1988) proposed the theory of chang shuang, namely the best tourism experience standards, MchangM, b。