Hello every one , today I will introduce one of the most famous inter net star who create many economic and cultural miraclesoDo you know who he is ?His name is kumamon • a stupid cute and funny bear, and has many fans日本是个文化产业十分发达的国家，日本约有1500个地方吉祥物几乎每个市县都有Japan is a country with highly developed cultural industry.There are more than 1000 mascots in Japan. Every county has its own mascot.We can see some of them in the screen.但是只有熊本熊创造了轰动的效果But the most popular one is kumamon who create a sensational effect.我从网上搜集了一些数据论证下他的轰动效果：I collected some data from the Inter net to dem on strate his sen sati onal effect:1. 熊本熊从诞生两年内在观光和销售领域创造了 1300多亿日元的经济效益，并且这一数字 在持续增长着1. Within two years of his birth , He earned more than 1,300 billion yen （日元）,and saved10 billion yen publicity costs. This figure continues to grow.在RJC机构公布的卡通形象排名中，熊本熊在形象认知和传播力两方面综合评分第一，超 过了麦当劳叔叔以不二家的PEKO2. In image recog nition and spread of power, Kumam on both ran ked NO.1 ・Kumamonis popular than the traditional cartoon — Ronald McDonald and Fujiya PEKO.熊本熊的的舞蹈视频创造了超过200万的点击量，在TWITTER 有40万粉丝。
要知道日 本只有1亿多人口3・One of KumamorYs dance videos created over 2 million hits on YouTube・His twitter has more than 40 million followers・We should remember Japan only has 100 million people. That is to say, forty percent of Japanese are his fans.4.熊本熊登上过日本红白歌会，相当于中国的春晚，并且受到了日本天皇的接见4.Kumam on was invited onto the stage of Red and White Singing Con test which is the most famous TV music festival like Chinese Spring Festival Gala. And received an in terview with Emperor of Japan为什么熊本熊能在日本卡通明星众多的情况异军突起，创造这样的奇迹呢？Japan has many cartoon super star, so it is difficult to be a famous one.Why kumamon create this miracle?我们首先来了解下他：Lets learn some his information诞生：熊本县为了迎接九州新干线通车，增加熊本县人气，希望游客能把目的地设置为熊本县，因 此设计了熊本熊卡通形象，定义了萌蠢的性格，却意外走红。
熊本县在新干线上本没有过多 优势，却因熊本熊的诞生抢走了所有的风光Kumamon was designated as the official mascot of the Kumamoto prefecture in Japan. Since its debut in early 2011 as part of a tourism promotion campaign, Kumamon has become a popular character n ationwide and eve n in spired a reaction image featuri ng the mascot with a mischievous grin reminiscent of the Disaster Girl on the English-speaking web.外表：熊本熊的黑色来自于熊本县著名的建筑，红色的脸颊是因为熊本县盛产番茄等红色农作物， 以及熊本县的火山地理特征He attracts a diverse range of people, from children to adults who are charmed by his plump, black body, red cheeks, and wide-open eyes as if looking surprised, saying how adorable he is.He has a round body and tubby limbs, his Expression never change职业：熊本县营业部长，负责宣传熊本县的旅游景点和特色产物。
Kumamon work in Kumamoto government in order to promote tourism in the region.As part of the campaign，the local government launched a personal website, blog , as well as Facebook and Twitter accounts for the mascot, whose official description says he is a public employee in the prefecture・His daily work is to promote agricultural products and attend Governme nt Con fere nee. we can see his pictures of working time in the screen.个性：乐观、可爱、萌、蠢He has an optimistic cute and stupid personality个性展示：在料理节目中把自己烧着了，慌忙的动作十分可爱In cooking show, he Accidentally put himself on fire, his flurried movement is very cute参观麻薯工厂时，不小心把手套掉了进去，眼睁睁看着手套被打到了年糕里When he visited the potato factory,he accidentally dropped his glove into the machine, seeing the glove mixed with the potato.参观九州干线时状况百出。
Just as he reached the ladder, he tripped and fell flat.经常和其他吉祥物打架Kumamon always fights with other mascots熊本熊所到之处总能给处于高压力状态下的日本人带来欢乐所以人们十分喜欢他它的粉丝像追星一样追踪它的行程行程表）Kumamon always bring joy to Japannese who suffer the high pressure stats・That is his activity timetable・ Many fans join his activity.We must have a certain understanding of him so far.我们看一个熊本熊的视频，感受下他萌蠢的魅力I will show you one of his video.Let us feel his charm经过我的总结，我想介绍下为什么它会如此成功After my summary, Id like to introduce what makes him so successful1. 免费试用The first reason is free use在日本有约1.7万种商品使用了熊本熊的形象。
熊本熊形象的使用是免费的，只需要取得熊 本县政府的授权这种免费的做法让产品销量大增，同时也宣传了熊本熊以及熊本县这其 中甚至包括TOYATA熊本熊机车、BMW熊本熊MINI CAR以及日本航空熊本熊专机总 计有超过5000家公司申请与熊本熊合作In Japan there are about 17,000 products using his image・ Kumamon is free for commercial use, if you get the authorization from the Kumamoto government.2. 社会压力The second reason is social pressure日本是世界上最高压的国家之一，每年都有很多自杀事件发生在日本，并且日本社会亲戚观 念较单薄人们需要一个可爱的形象寄托情感Japan is one of the high pressure country in the world・ Many suicides occur each year.Besides,the concept of relative is thin in japan. People need a lovely image to place their feeling ・3. 网络宣传The third reas on is on line promotion除了官方的宣传，有较多的粉丝自发宣传，并且制作了熊本熊表情包、网络动图、视频集合。
而且在中国网络中也是一名名副其实的网红我们经常在聊天中使用熊本熊表情包In addition to the official propaganda, there are many spontaneous organized publicity by his fans.They make many EIF （表情包）GIF and VIDEOS about kumamon.Besides, he is really a net-star in China, we always use his Eif when we use wechat.4 •精心设计The forth reason is elaborate design日本动漫文化产业发。