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1、四单元 I love the lifestyle that comes from running an online business. I get to work from home each day, set my own hours, choose my own projects, and enjoy abundant income. Its hard for me to imagine how Id feed myself without the Internet. When I think about income generation, I immediately think of
2、 the web. 我爱的生活方式，从运行一个网上业务。我每天都在家工作，自己定时间，自己选择项目，享受丰厚的收入。我很难想象没有互联网我会如何养活自己。当我想到创收，我立刻想到了网络。 I was talking to a successful entrepreneur recently who pointed out that building an online business is an exercise in personal development. Hes absolutely right. Ive probably learned more valuable life les
3、sons from my entrepreneurial pursuits than from any other areas of my life. Running a business tests you in so many ways-your self-discipline, your intelligence, your communication skills, your focus, etc. If youre lacking in any of these areas, your business results will reflect it.我最近和一位成功的企业家交谈过，
4、他指出，建立一个在线业务是个人发展的过程。他是绝对正确的。比起我生活的其他领域，我可能从我的创业活动中学到了更多宝贵的人生教训。运行业务测试了你很多方面&你的自律、你的智力、你的沟通技巧、你的专注度等等。如果你在上述任何一个方面都缺乏，你的商业结果会反映出来。 In the age of the Internet, I think almost everyone should have an online business - if only for the growth experience. It doesnt cost much to start one, but it will tea
5、ch you so much. Perhaps the greatest benefit is that youll learn you do have something of value to share with the world, something that can generate income for you for the rest of your life.在互联网的时代，我认为几乎每个人都应该有一个在线业务即使只是为了增长的经验。开始的时候花不了多少钱，但是会教你很多东西。也许最大的好处是，你会知道，你确实有一些有价值的东西可以与世界分享，可以为你的余生创造收入。 In
6、a way Im jealous of the teenagers and 20-somethings who are growing up so Internet savvy. Any of them could start their own online businesses and get ahead financially at a young age. I would have loved to have been doing this in high school or college. Its terrific that some people are becoming mil
7、lionaires at such a young age, but I think the real success stories come from those who find a way to generate just a few thousand dollars per month, enough to cover their expenses.在某种程度上，我嫉妒那些十几岁的年轻人和20多岁的年轻人，他们在成长过程中对互联网非常精通。他们中的任何一个人都可以建立自己的网上企业，在很小的时候就在财务上取得进步。我很想在高中或大学里一直这样做。有些人在这么小的年纪就成了百万富翁，这
8、真是太棒了，但我认为真正的成功故事来自于那些找到每个月只挣几千美元的方法的人，足以支付他们的费用。 Running an online business is deceptively simple. Look at my web site, for example. The structure isnt very complicated. Its mostly just a lot of content and a lot of ads. But it consistently generates a nice five-figure monthly income. Anyone can do
9、 it, right?经营一家在线企业看起来简单得令人难以置信。例如，看看我的网站。结构不是很复杂。主要是大量的内容和大量的广告。但它总是能带来五位数的月收入。谁都能做对吧？ Unfortunately, not everyone can do this. People try and fail all the time. The success stories get a lot of attention, but there are orders of magnitude more failures.不幸的是，不是每个人都能做到这一点。人们总是在尝试失败。成功的故事得到了很多关注，但是失败
10、的数量级更多。 The key factor in building a successful online business is traffic. If you cant build sufficient traffic, you wont be able to generate much, if any, income. And unfortunately most people are really bad at building traffic. They apply completely inept strategies that dont work, and they usual
11、ly give up within a few month after starting.建立一个成功的在线业务的关键因素是流量。如果你不能建立足够的交通，你将不能产生多少，如果有的话，收入。不幸的是，大多数人都不擅长构建交通。他们采用了完全不能奏效的策略，而且通常在开始后的几个月内就放弃了。 Building traffic is not remotely easy for most people. This problem isnt unique to the web though. You see it in every field. Some authors sell millions
12、 of books, while the average book doesnt even sell 5,000 copies. Lots of people can write a book, but relatively few know how to sell a book. Lots of people can create a web site or blog these days, but few know how to attract large amounts of traffic.对于大多数人来说，建筑交通一点也不容易。这个问题并不是网络所独有的。你在各个领域都能看到。有些作
13、家卖了数百万册书，而一般的书甚至不到5000册。很多人可以写一本书，但很少有人知道如何推销一本书。如今，许多人可以创建一个网站或博客，但很少有人知道如何吸引大量的流量。 If you can successfully build lots of traffic, its fairly easy to generate income from it. You also have time to figure it out. If you can grow your traffic, you can maintain your traffic, and that gives you time to
14、 figure out how to monetize the traffic.如果您能够成功地构建大量的通信量，就很容易从中获得收入。你也有时间去弄明白。如果您可以增加您的流量，您可以维护您的流量，这让您有时间考虑如何货币化的交通。 Why did most people fail? I think one reason is that the whole process of running an online business is just too complicated for most people. There are lots of ways to screw it up. I
15、t pained me to visit some of those sites and notice a dozen glaring mistakes within the first few seconds. blogs that didnt enable permalinks, headlines with no keywords in them, bad choice of topic, page titles that still used the WordPress default format, hideously suboptimal ad layouts, hidden or
16、 missing contact info, etc. Any one of those mistakes could cripple a sites results. More than one is a practically a death sentence. Such mistakes cause problems both for human visitors and search engines.为什么大多数人失败了？我想其中一个原因是，对于大多数人来说，经营在线业务的整个过程实在是太复杂了。有很多方法可以把事情搞砸。访问其中的一些网站让我感到痛苦，我注意到在开始的几秒钟里，有十几个明显的错误。不支持所有链接的博客、没有关键字的标题、错误的主题选择、仍然使用WordPress默认格式的页面标题、糟糕的次优广告
