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1、Company Biography,Module 3.1 Business Topic,3.1 Company biography,Reading,Reading,Grammar,The past simple,Company profiles,The man behind McDonalds,Presenting your company,Speaking,Fast food,Who likes fast food? Who doesnt like fast food? Who went to a fast food restaurant recently? What do you like
2、 or not like about fast food restaurants? Can you name some famous fast food restaurants?,McDonalds,Think about these questions,The place of the original McDonalds restaurant What was on the original McDonalds menu The names of the owners of the original McDonalds Who developed the McDonalds franchi
3、se How many McDonalds restaurants there are today,Notes:,feature vt. 以为特色 e.g. The new type engines feature high speed, small size and economical operating costs. 这种新型发动机以高速、小型和运作费用低为特色。 purchase vt. & n. 采购，购买 e.g. 他们购买了该公司30%的股份。 They have purchased 30 percent of the shares of the company. 我们需要知道购
4、买的确切日期。 We need to know the exact day of purchase. multimixer 多功能搅拌器 multi- （许）多 multicoloured multistorey office block multimillion a multicultural society multifunctional multiple-choice test,exclusive distributor 独家批发商 exclusive 唯一的，单独的，专一的 e.g. The reporter managed to get an exclusive interview
5、with the Prime Minister. 这位记者设法对首相进行了独家采访。 This office is for the Presidents exclusive use. 这间办公室是总统专用的。 They have exclusive use of the machine. 只有他们有权使用这台机器。 his first franchised McDonald restaurant 他的第一家特许经营麦当劳餐馆 franchise v. & n. (由某公司授予或售出的)在特定地方经销某项产品的特许权 e.g. The fast food business has expande
6、d all over the world through the sale of franchises. 那家快餐店通过出售产品经销特许权，已经把业务扩展到世界各地。 Start a franchise business, and Be The Boss! 成立特许经营店，自己当老板。 We offer management consulting for franchising throughout Australia and overseas. 我们为全澳大利亚及海外地区提供特许经营的管理咨询。,expand v. 扩大，扩张，扩展 e.g. His retail business expa
7、nded rapidly. 他的零售业迅速扩张。 The company has expanded its operations in Scotland by building a new factory there. 这家公司在苏格兰建立了新工厂，扩展了在该地的业务。 He bought the business from he MaDonald brothers for $2.7 million. 他以270万美元的价格买下麦克丹纳兄弟的餐馆。 for 以为交换，以为代价 e.g. I got it for hardly any money. 我几乎没花钱就得到了它。 You can bu
8、y a paperback for about two pounds. 大约两英镑你就能买到该书的平装版。 They were forced to sell their house for less than its original price. 他们不得不以低于原价的价格出售房子。 line up 排列成行 e.g. Everybody line up, facing the front. 大家排好队，面朝前。 He lined up behind the others to wait his turn. 他排在队伍后，等着轮到他。,Background Knowledge,Charact
9、eristics of fast food 快餐的特点 Fast 快 Fresh 新鲜 Fried 油炸 Fantasy 浪漫感 Fordism 福特主义 Franchising 特许经营权,The past simple,词尾-ed 发音规则 在清辅音（t除外）之后 t 在浊辅音和元音之后 d 在t d 之后 id lasted minded answered knocked helped believed washed,The past simple,一般过去时用法,过去发生的事件，一般有特殊的时间标志，如：昨天、去年、今天上午等等 I had English class this mor
10、ning. 过去的状态 In the past, she was a beautiful woman. But now she is old and not so beautiful as before.,The past simple,Four patterns talked lived stopped, preferred, travelled (BrE) studied,Company profiles,The Body Shop easyJet ,The Body Shop,,global retailer of skin care, body care products offers
11、 more than 700 natural beauty products has over 2000 stores in more than 50 countries the second largest cosmetic franchise in the world is known for its vegetable-based products Its core values are: Against Animal Testing, Support Community Trade, Activate Self Esteem, Defend Human Rights, and Prot
12、ect Our Planet,the best place to book your cheap flights online low cost flights across European destinations be bound to pick up a deal that fits your budget bargain flights to Spain, France, Germany, Italy and more,Questions about ,Where did Brent Hoberman and Martha Lane Fox start the company? Wh
13、at did the website sell? Which countries did the company expand into? How many employees did they have after six years? When did the company go public? When did Martha leave the company?,answers,In Brents living room Late flights and late hotel bookings France, Germany and Sweden 1,400 In 2000 In 20
14、03,L is an online travel agency and e-tailer specialists in flights, hotels, cars and holidays at the last minute for great value deals go to L,Speaking: Presenting your company,Background Knowledge,Presenting your company,My company is Newland Second-hand Books. Im a sole trader. I got the idea for
15、 this business when I saw thousands of books were sold for scrap when students graduated from college. I decided to open a second-hand bookstore on my university website. I advertised on the university website and the bulletin board to attract those who have books to sell and those who want to buy b
16、ooks cheaply. At first I only dealt with textbooks, then, I expanded to fictions, biographies and more. Last year I reaped a profit of 10,000 yuan, which was a notable sum considering the fact that I was only a second-year student in the university. Currently I have one employee who helps with the delivery. I am thinking of expanding to other second-hand items and employ more
