某牛奶媒介推广策划方案.ppt

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1、1,1999120006 򣺹 AC , ,2, 8 , ,3,4, 1999120006 RMB000,5, 1999120006 RMB000,6, 1999120006 RMB000,7, 1999120006 RMB000,8, 1999120006 RMB000,4209358362685%15%0%档 51387792.1% 77675053548.9% 30% ,9,水 1999120006 RMB000,10,水 1999120006 RMB000,11,1999-2000 1999120006 RMB000,12, 1999120006 RMB000,M 199

2、92145983200020641080109% 2000199920005500 20001029 2000250% 2000640519733.7% 121212,13, 1999120006 RMB000,14, 1999120006 RMB000, 398594.7% 2206733440337880.6% 20-100,15,16, 1999120006 RMB000,17, 1999120006 RMB000,18,水 1999120006 RMB000,19, 1999120006,19.20.5% 壬88.5%,汾511.5% ,20, 1999120006 RMB000,21

3、, 1999120006 RMB000,22,水 1999120006 RMB000,23, 1999120006,53412.7% 992000197 57.3%42.7%5 15 20 30汾汾 36% ,24, 1999120006 RMB000,25, 1999120006 RMB000,26,水 1999120006 RMB000,27, 1999120006,77618.4% 壬99.6%汾30 ,28, 1999120006 RMB000,29, 1999120006 RMB000,30,水 1999120006 RMB000,31,98-00,:RMB000,32, 19991

4、20006,74717.7% 99108󣩿99101112145 壬汾15 齭 ,33, 1999120006 RMB000,34, 1999120006 RMB000,35,水 1999120006 RMB000,36, 1999120006,3899.3, 9920001浭145299 77.3%22.6%汾15 30 汾200014588 ,37, 1999120006 RMB000,38, 1999120006 RMB000,39,水 1999120006 RMB000,40, 1999120006,1573.7% 99820002浭 68.5%:31.5%汾545 5

5、 15 91% ,41, 1999120006 RMB000,42, 1999120006 RMB000,43,水 1999120006 RMB000,44, 1999120006,69.41.6% 棬20006棨 56%:44%5 15 ,45, 1999120006 RMB000,46, 1999120006 RMB000,47,水 1999120006 RMB000,48, 1999120006,12.20.3% 20006 9.8%90.2% 巽,49, 1999120006 RMB000,50, 1999120006 RMB000,51,水 1999120006 RMB000,52,

6、 1999120006,2.60.06% 465 麣 ,53,54, 1999120006 RMB000,55, 1999120006 RMB000,56, 1999120006 RMB000,57, 1999120006 RMB000,58, 1999120006,3495漯83% 2206 7478 440 10245% ,59,60,97-99,61, 1999120006 RMB000,0.05%20%,62,98,!,63,塢,64,65,飭, 35445560 1624 25344554, 2 9 0 0 560 ,66,67, 1 * 2 * 3 * 4 *,68,69,15,7

7、0,71,15,72,汾 19991-20006,73,1155% 23% 315CPM 4壻 5壻, ,񣺾缯 岥,74, 1000-29005-60,75,󣺼29005-60,76,-,77,29005-60,78, 2000120006 RMB000,29005-60,79,1999 RMB (000),80,水 1999120006 RMB000,81,棭,9,10,11,12,1,2,9,82,15,83, 19991-20006,84,棭,9,10,11,12,1,2,9,85,󱨣 CPM 棻 , ,汾A B,86,-, CPM , ,񣺾,87,15-35,88, CPM ,細 ,89,90,飭,5%500-552,91,92, 160087%嵽60%嵽50%(1) 101-8棬1093棬2101410浽 246 ,93,94, 100092%嵽70%嵽60%(1) 浼11111𲽽 115 ,95,96,壬 140095%嵽75%嵽68%(1) 浼󣬾1220011 155 侺仯,97, , ,20009-20011,壬壬,98,