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1、CHAPTER 1,Logistics and the Supply Chain 物流与供应链管理,第一章 物流与供应链管理,How much do you know about Logistics and the Supply Chain？,CONTENTS OF CHAPTER 1,Section 1 Economic Impacts of Logistics Section 2 Logistics: What It Is Section 3 The Increased Importance of Logistics Section 4 The Systems and Total Cost
2、 Approaches to Logistics Section 5 Logistical Relationships within the Firm Section 6 Marketing Channels Section 7 Activities in the Logistical Channel Section 8 Logistics Careers Summary Key Terms Questions for Discussion and Review,第一章目录,第一章 目录 第一节 物流对经济的影响 第二节物流是什么 第三节 物流日益增长的重要性 第四节 物流系统方法和总成本方法
3、 第五节 公司内部的物流关系 第六节 营销渠道 第七节 物流渠道中的活动 第八节 物流职业 本章小结 重要术语、讨论和复习题,Learning Objectives,1 To learn the definition of logistics 2 To understand the economic importance of logistics 3 To learn of recent events and their influences on logistics practices 4 To gain an understanding of logistics practices wit
4、hin a firm 5 To learn different pricing policies 6 To know about logistics careers,本章学习目标,第一章 学习目标 1 理解物流的定义 2 理解物流的经济重要性 3 了解最新事件及它们对物流实践的影响 4 理解公司内的物流实践 5 了解不同的定价策略 6 了解物流职业,Section 1,Economic Impacts of Logistics 物流对经济的影响,第一节 物流对经济的影响,Look at this picture, what do you think about the economic imp
5、acts of logistics?,Economic Impacts of Logistics,Macroeconomic Impacts:,Microeconomic Impacts:,An important component in any countrys economy Play an important role in a nations economic growth and development,第一节 物流对经济的影响,Can affect individual consumers such as you,Economic Impacts of Logistics,Mic
6、roeconomic Impacts of individual can be illustrated through the concept of economic utility. Economic utility is the value or usefulness of a product in fulfilling customer needs or wants.,第一节 物流对经济的影响,物流对微观经济中个体的影响可以用经济效用的概念加以解释。,Economic Utility,第一节 物流对经济的影响,Possession Utility,The value or usefuln
7、ess that comes from a customer being able to take possession of a product.,You take possession of the farm by leasing, but you do not have the right of ownership.,第一节 物流对经济的影响,Form Utility,A product is being in a form that (1) can be used by the customer and (2) is of value to the customer,第一节 物流对经济
8、的影响,You need only a cup of milk, but the shop only sales more than ten boxes once time. Does the milk in the right form for you?,Place Utility,Having products available where they are needed by customers, products are moved from points of lesser value to points of greater value.,第一节 物流对经济的影响,How can
9、 you buy the products, if the factory stands in Guangdong province and you live in Nanchang?,Time Utility,Having products available when they are needed by customers,第一节 物流对经济的影响,The rice is usually reaped at July and October, but we have to eat every month.,Logistics Economic Utility,第一节 物流对经济的影响,c
10、reate,Summary of Section 1,Economic Impacts of Logistics Macroeconomic Impacts Microeconomic Impacts Economic Utility Possession Utility Form Utility Place Utility Time Utility,第一节 物流对经济的影响,物流对经济的影响包括： 宏观经济方面的影响 微观经济方面的影响：可以用经济效用进行解释。经济效用包括拥有效用、形式效用、地点效用、时间效用。,Summary of Section 1,Now, can you tell
11、me how logistics impact on national and individual economy? Show your answers.,第一节 物流对经济的影响,Section 2,Logistics: What It Is 物流是什么,第二节 物流是什么,Logistics: What It Is,Can you define what logistics is?,第二节 物流是什么,Section 2 Logistics: What It Is,1 Since 1980, Logistics has been referred to by a number of di
12、fferent terms:,第二节 物流是什么,Business logistics Distribution Industrial distribution Logistics,Logistics management Materials management Physical distribution Supply chain management,They are similar, but not the same,Section 2 Logistics: What It Is,2 CSCMP defined logistics as: This authoritative defin
13、ition was adopted by many textbooks.,第二节 物流是什么,“Logistics is that part of the supply chain process that plans, implements, and controls the efficient, effective forward and reverse flow and storage of goods, services, and related information between the point of origin and the point of consumption i
14、n order to meet customers requirements.”,Section 2 Logistics: What It Is,2 美国供应链管理专业协会关于物流的定义: 这个权威定义被许多教材采纳。,第二节 物流是什么,物流是供应链管理的一部分，它以满足顾客需求为目标，对从起始点到消费点的产品、服务以及相关信息的正向、逆向流动和存储进行有效率的、有效果的计划、实施和控制。,Logistics is that part of the supply chain management,Means logistics can affect how well or how poorl
15、y an individual firm and its associated supply chain can achieve goals and objectives.,第二节 物流是什么,物流是供应链管理的一部分，意味着物流会影响到单个企业以及它相关的供应链会多好或多糟糕的实现其目标。,Plans, implements, and controls,Means logistics involved the all three activities but not just one or two.,第二节 物流是什么,计划、实施和控制意味着物流包括这三项活动，而不是其中的一项或两项。,Th
16、e efficient, effective forward and reverse flow and storage,Effectiveness means how well a company does what they say theyre going to do. Efficient means how well or poorly company resources are used to achieve what company promises it can do.,第二节 物流是什么,效果是指公司承诺要做的事情做得怎么样？效率是指公司为了做到公司许诺的事情，其资源是多么好或多么糟糕地被使用。,Forward and reverse flow and storage,Forward logistics is th
