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1、1初三阅读理解教学的尝试Advertising: pros and cons 教学案例宝鸡长岭中学 余娟 设计理念：任务型语言教学是目前交际教学思想中的一种新的发展形态。以任务为中心的教学营造了一个有利于学习者语言习得的最佳环境，把语言应用的基本概念转化为具有实践意义的课堂教学方式，它倡导“在做中学，在做中用”的教育理念，将语言应用的基本理念转化为具有实践意义的课堂教学方式。运用学习任务组织教学，强化了语言实践的过程，充分体现了语言的交际本质。在完成任务的过程中，学生自然地应用语言知识，从而获得语言运用的能力，真正体现了从知识到能力的转化。初中是阅读教学的基础阶段，这一阶段的阅读教学重在激发学
2、生对阅读的兴趣，帮助学生掌握一般的阅读技巧，初步形成对语篇表层结构和意义的认知能力、使用阅读策略并通过语篇获取信息的能力、利用阅读信息解决简单问题的能力。 教学内容：新目标英语九年级 Unit13 Section B 教学目标：语言目标：1 重点单词及短语：pros and cons, aim at, compare, confusing, misleading, quality.2 能读懂课文内容，并从中提取信息和观点。3 能就“广告的利与弊”这一话题表达自己的观点和看法，熟练掌握优劣比较的目标语言。能力目标：1 训练学生快速理顺并获取阅读信息的能力，完成围绕课文内容所设计的各种任务，初步掌
3、握快速阅读技巧，能基本表述课文大意 2 在学习中培养学生对阅读信息的筛选和辨别能力，能用英语谈论事物的利与弊，激发学生主动学英语和用英语的积极性。情感态度目标：通过对广告的优点和缺点的了解与学习，增长学生的见识，培养学生一分为二看待事物的辨证态度。 教学过程：21 导入（Lead-in and warming-up activities）（1） Ask two students to give a duty report.如学生节选一段来自The Lion King 的对话：A: Simba! Im very disappointed in you.B: I know.A: You could
4、 have been killed. You deliberately obeyed me. And whats worse, you put Nala in danger.B: I was just trying to be brave like you.A: Im only brave when I have to be. Simba, being brave doesnt mean you go looking for trouble.B: But you are not scared of anything.A: I was today. B: You were?A: Yes, I t
5、hought I might lose you.B: Oh, I guess kings get scared, huh?A: Humm-mm.B: But you know what?A: What?B: I think those hyenas were even scareder!A: Cause nobody messes with your dad! Come here, you!B: No, no! Dad, were pals, right?A: Right.B: And well always be together, right?A: Simba, let me tell y
6、ou something that my father told me. Look at the stars, the great kings of the past look down on us from those stars.B: Really?A: Yes, so whenever you feel alone, just remember that those kings will always be there to guide you. And so will I. （这是一个常规的课堂活动，每天课前由学生轮流到讲台上用 35分钟的时间来展示自己的英语才能，学生们通常用英语讲故
7、事、讲笑话，表演英语课本剧，或者针对课本中一些有趣的话题做英文采访或演唱英文歌曲等等。这些丰富多彩、形式灵活多样的活动不仅在课堂上为学生提供3了大胆张口说英语的习惯，而且把英语学习延伸到课外，有利于激发学生对英语的浓厚兴趣，也很自然地把学生带入了英语学习的氛围。 ）（2） 全班互动交流。让学生把自己搜集到的一些商品的广告标语在班内分享。如：T: Boys and girls, yesterday I asked you to collected some English slogans, did you do that?Ss: Yes.T: Great! Who would like to s
8、hare your slogans? S1: Communication unlimited.（摩托罗拉）S2: We lead, others copy.（理光复印机）S3: The choice of a new generation.（百事可乐）S4: Impossible made possible.（佳能打印机）S5: Anything is possible.（李宁品牌）S: （使学生了解日常生活用品的英语广告词的优美之处，体验现代生活英语的无穷魅力。 ）2 阅读前活动（Pre-reading activities）（1）Listen to the text.（要求学生带着问题听课
9、文，捕捉大意。如：What is the article about? Do you agree with it?）（2）询问调查学生对生活中的广告所持有的态度。3 阅读活动 (While-reading activities)（1）快速阅读，并通过“框架对比”来进行阅读记忆。（2）启发学生通过阅读查找和辨别有关信息，该任务可称为“浏览运用型任务” ， 学生无须综合分析或逻辑判断，而运用形象思维和直觉思维就能从文章的字里行间找出完成任务所需要的答案。老师可以将学生找出的信息列举在幻灯片中，如：Pros Cons4Help to compare two productsHelp to save
10、moneyBuy some things with lowest priceTell you when stores are having salesMake our cities and countryside look uglySome advertising can be confusing and misleadingSome ads dont tell you the truthSome ads can lead you to buy something you dont need at all4 阅读后活动 (Post-reading activities)（1）参照板书的内容引导
11、学生一起口述课文内容的要点和关键词句。（2）Pairwork 进行演示拓展型阅读。首先，要求学生熟悉和记忆有关广告的利与弊，再通过结对活动进行语言转换和内容延伸。（3）Presentation.如：Group1A: Hello, everybody! Today we invite a boy to our Talk Show, his name is Deng Yansong. Hello, Deng Yansong!B: Hi, host!A: Well, what do you think of advertising?B: I hate them.A: You hate them?B:
12、 Yeah, because they make our cities and countries look ugly. Some people want to make more money, so they put the advertisements everywhere. They look very dirty.A: You are right. But on the other hand, advertisements can help us compare two products and we can buy one that has lowest price. Its gre
13、at!B: I agree with you.A: But sometimes the advertising can be confusing and misleading, they can lead you to buy something you dont need at all.B: Yes, I have ever bought a shampoo called Easy Care, for the shiniest hair ever. But they make me very sad.A: Why?5B: They make me think that you can loo
14、k like the person in the ad, but it didnt work at all. I feel embarrassed.A: I think you shouldnt believe all of the advertisements.B: I think you are right.A: Well, in a world, everything has two sides, we should be careful of ads. So much for our today, thank you for coming!B: Goodbye, see you nex
15、t!Group2A: Hello, Wang Yaqing!B: Hi, Xu Xin!A: Can I ask you some questions?B: Of course!A: How do you feel about advertisements?B: I think advertisements can be confusing and misleading. Sometimes, the ads couldnt tell you the quality of the products.A: Yes, I think so. Last summer, I bought a pair
16、 of shoes, the shop assistant told me its great. It costs me 400 yuan, but I wore it just for a month, it was broken. Do you think some ads can help us?B: No, I dont think so. The picture in an ad looks a lot better than the real thing. A: I agree with you. Oh, its 6:00, Ill go home. Bye!B: Good bye!Group3A: Hello, Zhang Ru.B: Hello, Cheng Liqing.A: May I ask you some questions?B: Sure!A: What do you think of advertisements?B: I think they a
