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1、学术英语 管理,Academic English for Business,Unit 1 Studying Business,Lead-in Text A Text B Researching Listening Speaking Writing,Unit Contents,Unit 1 Studying Business,Lead-in,Lead-in Activity,1.Our course is called Academic English for Business, can you give me a definition of business? ( what does busi
2、ness mean to you?) 2.Can you list some example for omnipresent business in our life?,Unit 1 Studying Business,Lead-in,Exchange Time,In a group Go around in turns Take notes as you listen Summarize your discussions,Lead-in Activity,Unit 1 Studying Business,Lead-in,3 What do you think others study bus
3、iness for? All business people are profiteers. 4 Do you notice any changes in business field? Shop,food market-supermarket; diapers; Post office-express delivery; e-commerce; digital camera, book store-online reading; bus-car; parking fee; application of smart production line; (cut staff) 5 Employer
4、s and capitalistic economic system are more demanding, what skills make you employable?,Lead-in Activity,Unit 1 Studying Business,Text A,Critical reading and thinking,6 What are the skills that you can learn from university courses? What are the skills that you need to learn outside the university?,
5、Try to establish social network,Social customers Cover your mouth when you sneeze or cough. Dont greet people with a kiss. Dont pick your nose in public. Do say “sorry”. Open doors for other people. Say “Excuse me” ,“Please”and “Thank you”. Smile Respect other elders. Social taboos Ask for womans ag
6、e, weight Common sense Feng shui (geomancy) of the office/factory/house,Try to establish social network -Keep learning, advance with the times,BF, GF, NP B4 BBL FAQS LOL UR With F2F IMO RUOK GTG,Before Be Back Later Frequently Asked Questions Laughs Out Loud Your/ youre W/ Face to Face In my opinion
7、 Are You OK Got to go,BF, GF, NP B4 BBL FAQS LOL UR With F2F IMO RUOK GTG,Text A, Critical thinking and reading Theme sentence Subheadings Summarize Discussion, Language building-up Specialized vocabulary Signpost language Formal English,Your Future in the Changing World of Business,Unit 1 Studying
8、Business,Unit 1 Studying Business,Text A Critical reading and thinking,Complete the following notes.,1 What is the question mentioned in the Para.1?,2 For whom this question is difficult to answer?,3 For whom this question might not be that difficult?,When faced with both economic problems & competi
9、tion, what do we do?,College students taking courses or employees starting a career.,People willing to work hard, continue to learn and adapt to change.,adapt v.习惯于,适应于+to; 改写，改编 The world will be different, and we will have to be prepared to adapt to the change. 世界将会与众不同，我们必须做好准备以适应变化。 The film has
10、 been adapted from a play of the same title. 电影改编自一部同名戏剧。,Language points in Text A,back,Unit 1 Studying Business,Text A Critical reading and thinking,Complete the following tables about the main idea of Joe Dudley in Para.2.,Started his business in the kitchen; Employed his wife and kids as staffs;
11、 Developed the whole line of products and opened schools and stores;,Built one of the most successful minority-owned firms; Won the Horatio Alger Award,An ordinary person who had a dream and worked hard to turn his dream into a reality.,Unit 1 Studying Business,Subheadings,Text A,Critical reading an
12、d thinking,Subheadings enable readers to find detailed information quickly. Effective subheadings represent distinct aspects of a topic. They also give the reader an idea of how deeply a topic is covered. Subheadings are usually marked out in a different font from the rest of the text. Or there is s
13、pace inserted above and below them. They are either gerundial phrases, participle phrases, prepositional phrases or infinitive phrases.,Tip,Unit 1 Studying Business,Subheadings,Text A,Critical reading and thinking,For help in choosing a career (prepositional phrase),Find out the subheadings in Text
14、A.,To be a successful employee (infinitive phrase),To start your own business (infinitive phrase),To become a better informed consumer and investor (infinitive phrase),Fast Reading,Lets do skimming and scanning, read Text A quickly and write down the theme sentence.,Unit 1 Studying Business,Text A,T
15、heme sentences,Where is the theme sentence for Text A?,Theme sentences are usually found at the introductory part or the conclusion part of a piece of business writing. If not, try looking at the subheadings.,Tip,Critical reading and thinking,Unit 1 Studying Business,Text A,Theme sentences,The theme
16、 sentence for Text A is:,“Learning about business and how you can be involved as an employee, business owner, consumer, or investor can be fun!” (last paragraph),Critical reading and thinking,Unit 1 Studying Business,Text structure,Critical reading and thinking,Text A,Identify the structure of Text A by completing the table on Page 7.,Unit 1 Studying Business,Text structure,Critical reading
