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1、项目策划书,英文篇一：英语项目计划书项目计划书 （Proposal of Term Project） 篇二：商业计划书(中英文) 商业计划书Business Plan 中国西部美国城 China Western American Town 四川省环福投资有限公司 Sichuan Circle Focus Investment Co. Ltd目 录Contents 一、背景介绍 Background Information二、市场需求及政策支持Market Demand and Governmental Supports三、地理位置和区位优势Geographic Position and Loc
2、ation Advantages四、开发计划Development Plan五、投资概算、收益预测Investment and Profit六、项目业主和项目运营公司Project Owner and Operation Company一、 背景介绍 Information“中国西部美国城”落户于成都双流现代商贸集中发展区，位于成都双流东升镇，总占地面积1139亩(约英亩)，是四川省最大的综合商业地产开发项目之一。其主要建设项目是“美国产品展示和交易中心”以及星级酒店、高尚住宅区、商业中心、学校、医院等，总投资约25亿人民币（约3亿5千万美圆），分数期投入完成建设。China Western
3、American Town (CWAT)， located at Shuangliu Developing Modern Trade Center, Dong Sheng Town, Shuangliu, Chengdu, covers an area of 1139 mu( acre). It is one of the largest commercial/residential complex properties in Sichuan Province. Main construction projects include American Products Exhibition an
4、d Exchange Center (APEEC), five-star hotel, high-end residential communities, shopping mall, school, hospital, etc., with total investment of around RMB billion (around USD 313 million) to be invested by installments.中国西部美国城的建设宗旨是：建立一套没有中间商的直接行销通路，让美国产品能够大量进入中国市场，增加美国出口额，增加美国公民就业机会，减少中美贸易逆差。在中国境内设立的
5、美展中心，其作用在维护中国消费者的权益，让中国消费者可以使用物美价廉的美国产品之外，并可享有美国式的产品售后服务。The objective of CWAT is to build a direct marketing platform without middlemen，which will help a large number of American products enter intoChinese market，increase American export volume，increase employment opportunity for American citizens
6、and narrow Sino-US trade deficit .The APEEC set up in China is to protect the rights and interests of Chinese consumers，allow Chinese consumers to purchase quality American products at a reasonable price. Besides, Chinese consumers can enjoy American high-quality after-sales services.中国西部美国城将引进美国政府的
7、州办事处及州展馆，促使中美双方人民在商贸、投资、观光、教育、文化及公共关系方面的深度交流。引进美国金融融资服务；引进美国科技发明专利，在中国寻求合作、投资以及进一步的研发、生产；引进美国法律会计机构；引进美国文化及艺术表演及展示等State offices and state exhibition halls of the will be set up in CWAT，which will significantly promote bilateral exchange of business and trade, investment, sightseeing, education, cul
8、ture and public relations. CWAT will bring in American finance service; introduce American science and technology patents of invention to seek cooperation, investment and future R&D, production in China; bring in American law and accounting institutions; and bring in performance and exhibitions of A
9、merican culture and arts, etc.中国西部美国城的龙头项目是“美国产品展示交易中心”，并综合商业地产开发修建酒店、大型联体商城、高尚住宅区等，共同促进当地经济的繁荣发展。 CWAT is highlighted by APEEC, integrating commercial property development including hotel, mall, high-end residential community, etc., to boom the local economic development.“美国产品展示交易中心”的建立为美国产品在中国市场提供
10、一个直接的展示、销售平台。该平台的建立缩短了美国产品在中国销售中间环节，节约产品流通成本，利用中国保税区的售前免关税政策，提供短、中、长期定点展览及连接中国百余个大城市的商贸服务代理。APEEC is to provide a direct exhibition and sale platform for American products in China market, which will cut down middle agents of American products in China, and reduce the circulation cost. By making ful
11、l use of tariff exemption policy in the free trade zone, it provides short, medium, and long-term fixed site displays and connects business and trade agents in over hundred Chinese big cities.“美国产品展示交易中心”是由美国联邦商务部及五十个州政府协助并参与所组成的美国产品在亚洲的行销中心。它的建立为直接缩小中美贸易逆差、引进美国金融融资服务，两国民间的商业贸易和文化交流起到极大的作用。APEEC is
12、an American product marketing centre in Asia joined and assisted by the US Department of Commerce and 50 State authorities. The establishment of APEEC will reduce Sino-US trade deficit, bring in American financing and play an important role in facilitating civilian trade, business and cultural excha
13、nge.篇三：英文商业计划书模板英语商业计划书（Business Plan）第一讲：概述第二讲：现状分析第三讲：目标确定第四讲：组织结构第五讲：产品分析第六讲：市场分析第七讲：市场策略第八讲：生产分析第九讲：财务分析第十讲：附件 第一讲：概述(executive summary) 概述是整个商业计划的第一部分，相当于整个商业计划的浓缩，使整个商业计划的精华所在。一般将概述放在最后书写，页数应控制在2页以内。 概述应包括的基本内容有： 企业的宗旨，例如： In XX, ABC Corporation was created to.Now, ABC Corporation is at a poin
14、t where 背景介绍，例如： For many years people haveThe condition of the industry today is such that 产品或服务及市场竞争情况，例如： We have just completed the development of S30 a noveland proprietary construction toolCompared to competitive products, our s30 can 企业目标，例如： Our objective, at this time, is to propel the comp
15、any into aprominent market position. We feel that within 5 years ABCCorporation will be in a suitable condition for furtherexpansion, an initial public offering or profitable acquisition.To accomplish this goal we 管理团队和管理组织，例如 Our management team consists of 5 men and womenWhose backgrounds consist of 10 years of marketing with 市场策略，例如： The fundamental thrust of our marketing strategyconsists of 财务状况和计划，例如： In 5 years we will have and our investors will be
