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1、Culture Difference of Color Words in Chinese and Western Countries,颜色,The symbolic significance of various colors in different national languages often differs a lot in feature, some of which even arouse taboos. The symbolic significance of the difference in color between different cultures is due t
2、o the different cultural and historical background and the different aesthetic psychology of each nation.,2,RED,颜色,RED in china Red is the symbol of good luck, happiness, success, health, harmony, peace and prosperity. Here are many positive expressions.,红火 红利 红颜 走红,4,颜色,RED in Western cultures Red
3、is the color of blood, symbolizing life, passion and enthusiasm, celebration, and confidence. On the other hand, red also symbolizes temper, anger, danger, crime and violence, because it is the color the God of War.,5,red tape 官僚作风 in the red 赤字 a red letter day 大喜的日子,Idioms on Red,ED,White,颜色,WHITE
4、 in china White symbolizes purity, brightness and clearness. Expressions of negative meanings with white may date back to the period from Han to Tang dynasty when(白衣 )referring to the populace were so poor that they could not afford to dye the cloth, then white began to be associated with poverty. I
5、t was said ghosts or spirits usually appeared in white. Then white began to be associated with death and was used to symbolize terror and evil.,8,WHITE in western culture In western culture, a bride wears a long white skirt and veil and holds a white lily at the wedding ceremony, because the color t
6、raditionally symbolizes purity, holiness, honesty, kindness and legality.,9,Idioms on white,A white lie 无害而善意的谎言 A white day 吉日 White night 不眠之夜 White coffee 加有牛奶的咖啡,BIACK,颜色,BLACK in china Black was regarded as the king of all colors in ancient china and the single color worshiped the longest. Blac
7、k also symbolizes death, fear and illegal forces.,12,颜色,BLACK in Western cultures In English culture, black is a taboo to death and ill omen, and foreigners usually worn at funerals to express sadness and heavy mood. So, black is usually associated with hopelessness, gloominess, wickedness, even to
8、express anger and death.,13,Idioms on Black,Black coffee 浓咖啡 Black sheep 害群之马 Call black white 颠倒黑白 Swear black is white 强词夺理,Green,Green in China,In Chinese culture, green means a lot. It is the color of most plants, but the chinese do not favor it at all. People impose a low or mean meaning on gre
9、en. When people are in bad look, we often call it “a green look”(脸都绿了). In China, when ones wife has an affair, people would rather tell her husband is “wearing a green hat”.,Green in Western Culture,In western culture, green tends to be attached to vitality and peace. a green old age 老当益壮 in the gr
10、een 在青春期 a green winter 温暖的冬天,However, green is also a representitive of non-experienced or envy in western culture. A green hand 一个新手 A green horn 涉世未深，容易上当受骗的人 A green thought 不成熟的想法 be green with envy 嫉妒，红眼,There are always difference between Chinese and Westerners. Differences in color do exists if geography, nation, feeling are different . Only we master the difference can we better communicate with each other.,Culture of colors,Thanks for watching!,
