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1、Module 2 Establishing Business Relations,Textile Garment English Correspondence 纺织服装英语函电,化学工业出版社,Contents,Introduction,1,Writing Skills,2,Specimen Letters,3,Useful Expressions,4,Simulation Practice,5,Introduction,Establishing business relation is the first step in a transaction in international trad
2、e. No transaction can be concluded until contract has been made between two or more parties. Writing to new customers to establish relation is a common practice in business communication. It is fairly true to say no customer, no business. Just as a factory requires a complete set of machinery to pro
3、ceed with production, a foreign-trade firm needs extensive business connections to develop business for a newly-founded firm, to maintain or expand its business activities and to increase sales turnover for an established enterprise. Therefore, the establishment of business relations is one of the i
4、mportant undertakings in the field of foreign trade. In international trade, importer,and exporter can contact and communicate by various correspondences; of course, they can get in touch through participating in trade fairs at home and abroad, or through exhibition or business visits. If a new firm
5、, or rather a certain corporation of ours, wishes to open up a market to sell something to or buy something from firms in foreign countries, the person in charge must first of all find out whom he is going to deal with. Usually, such information is obtained through the following channels: internet O
6、verseas Chambers of Commerce Trade Directory advertisements in the media,market research/investigation specialized magazines or periodicals recommendations by business connections exhibitions and trade fairs business house of the same trade, etc. Chinese Commercial Counselors Office in foreign count
7、ries mutual visits by trade delegations and groups banks,Writing Skills,Main Points of Establishing Business Relations 建立业务关系写作要点 The source of information. Your purpose in writing - to build up business relations with the firm in question. Your business scope, branches and liaison offices, if any.
8、The references as to your firms financial position and integrity. Your expectation of cooperation and an early reply.,Main Points of Replies 回复建立业务关系写作要点,1. When the receiver agrees to establish business relations, he informs his addressee of the following: to express thanks for the letter received.
9、 to express thanks to your letter for his intention to establish business relations with you. to provide information requested to state clearly whether you would like to accept his proposal. to express good wishes for cooperation.,Main Points of Replies,2. When the receiver doesnt agree to establish
10、 business relations, he informs his addressee of the following: to express thanks for the letter received. to express regret for not being able to establish business relations. to state your reasons. to express your expectation of cooperation,Specimen Letters 信函样例,Letter 1 An Introduction of the Com
11、pany and Products,Dear Ms. Lee, We noted your name and address in the U.S. Business Directory, writing with a desire to enter into direct business relations with you. South China Silk Product Co., Ltd. is one of the leading manufacturers of silk products in China with the headquarter based in Nanjin
12、g, China. The company has 30 years of business experience in this field with its products ranging from the traditional embroidered silk blouse to the latest fashion, some of which have been displayed in the latest fashion show in Paris, and are well received by customers at home and abroad. They eve
13、n attracted many,Specimen Letters 信函样例,celebrities and dignitaries including the former British Prime Minister Madam Thatcher. We have a reliable and committed work team of 2500 employees. In our business practice, we strive for a win-win result with our customers based on the principle of equality
14、and mutual benefits. For further details about our company and our products, please visit our website at . And for our financial standing, you can get reliable information from Bank of China, Nanjing Branch. You are cordially invited to visit our company at your convenience, and we await your favora
15、ble reply. Yours sincerely,Specimen Letters 信函样例,Letter 2 A Positive Reply from an Importer,Dear Ms. Susan Clark We learned from your letter of December 2, 2012 that you wish to enter into business relationship with us for the sale of silk products, which also meets our interest. We trust a friendly
16、 trade relation will benefit both sides. Presently we are interested in Art. No.22 displayed on your website and shall be pleased if you can kindly send us by airmail catalogues, sample books and all necessary information regarding silk products so as to acquaint us with the material and workmanship of your supplies. Your prompt reply is highly appreciated. Yours sincerely,Notes,1. enter into sth.: begin some relation, business or negotiation/sign agreement
