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1、Unit 12 Products,世纪商务英语 听说教程 4 (第四版),Learning Objectives,1. To be familiar with important tips for success. 2. To talk about how to be successful.,Contents,Active Listening,McDonalds,Words and Expressions,Active Listening,Directions: Business Today is a radio program. Today theyre talking about McDo
2、nalds. Listen to the dialogue and fill in the blanks.,Exercise 1,opened the first hamburger stand,_,had 12,_,became a franchising agent,_,had 100 restaurants,_,had 200 restaurants,_,Active Listening,Exercise 1,worldwide 18, 000,_,McDonalds Now,90,_,25 million,_,M: Welcome to Business Today. Our gues
3、t today is Jane Taylor, author of McBusiness, The Building of a Hamburger Empire. Welcome, Jane. W: Thank you for inviting me. M: Your book, McBusiness, is of course a history of the worlds largest restaurant chain, McDonalds. W: Thats right. M: The name everyone associates with McDonalds is Ray Kro
4、c. But McDonalds was already successful when Ray Kroc arrived, right?,TAPESCRIPT,TAPESCRIPT,W: Oh, yes. The McDonald brothers, Mac and Dick, who opened their first hamburger stand in 1940, in San Bernardino, California, had several franchisees; that is, they had sold other people the right to open M
5、cDonalds restaurants. But they also had a problem. Mac and Dick didnt like to fly. It was hard for them to expand their chain. M: Really? W: Yes. So, in 1954, Ray Kroc became the franchising agent. There were twelve McDonalds restaurants at the time. M: Twelve.,TAPESCRIPT,W: Yes, but Ray was a brill
6、iant businessman. Remember, it took the McDonald brothers seven years to go from their first fast-food outlet to twelve. By 1959, just five years after their agreement with Ray Kroc, there were one hundred McDonalds restaurants. And only one year later, Kroc had doubled the number to 200. The year a
7、fter that, Kroc bought out the McDonald brothers part of the company. M: And its the largest chain in the world. W: McDonalds has over 18,000 restaurants. 18,000 restaurants in 90 countries around the world. This one company feeds twenty-five million people every day.,Active Listening,Directions: Li
8、sten to the dialogue again and answer the questions briefly.,Exercise 2,1. Who is Jane Taylor?,Author of McBusiness.,_,2. What is McBusiness about?,The history of McDonalds.,_,3. Where did the McDonald brothers, Mac and Dick open their first hamburger stand?,In San Bernardino, California.,_,4. Why w
9、as it hard for the two brothers to expand their chain?,Because they didnt like to fly.,_,5. When did Ray Kroc become the franchising agent?,In 1954.,_,Active Listening,Everyday Tools for Extraordinary Success,Words and Expressions,Active Listening,Directions: Listen to a dialogue and decide whether
10、the statements are true （T） or false （F）.,Exercise 1,1. The man knows many successful people in different fields. 2. To get a “secret weapon” requires special talent and skills. 3. The top “secret weapons” are very expensive. 4. “The cards” the man mentions refer to a game. 5. Successful people dont
11、 spend their time on trivial things. 6. Wealthy people often stay up late and get up early.,T,( ),F,( ),F,( ),F,( ),T,( ),F,( ),(Johnson is telling Alice about three everyday tools for extraordinary success.) W: Hi, Johnson, since youve had the chance to work with thousands of highly successful peop
12、le in business and finance, can you tell me any of the secrets of success? M: Well, Alice, not as many as a thousand. In my opinion, there are no “secrets” for success. However, there are at least three tools that require no special talent or skills. W: Really? Er, what might be the secret weapons t
13、hat help people to succeed? M: First, cards. Successful people use them to jot notes, keep tips, and store valuable information. They carry them everywhere. They are wonderful! W: Yeah, thats true. How about the second?,TAPESCRIPT,TAPESCRIPT,M: Second, a watch. Highly successful people are intensely
14、 time-conscious. They dont spend their time, their energy or their lives on trivial pursuits. They wear a watch and they use it to stay on task until they achieve their goals and create the life they want. W: Reasonable. Im gonna pick up a watch later. M: And an alarm clock. Benjamin Franklin observed that “early to bed, early to rise makes a man healthy, wealthy and wise”. Its still true! When I walk my dog after 10:00 p.m., there are no lights on. But when we walk about 6:00 in the morning, everyone is up, and
