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1、Unit 11 Corporate Culture,世纪商务英语 听说教程 4 (第四版),Learning Objectives,To be familiar with the corporate culture language. To discuss company history and company values. To learn to fit in a companys culture.,Contents,Active Listening,The Companys Dress Code,Words and Expressions,Active Listening,Directi
2、ons: Listen to a dialogue about business dress codes and choose the best answer to each question.,Exercise 1,What should salespeople wear in the office? A. Very fashionable clothes. B. Very conservative clothes. C. Clothes with bright colors. D. Clothes with colors which make people feel comfortable
3、. When is the appropriate time for a woman to wear a very fashionable bright red dress? A. In the office. B. At a dinner or a party. C. When meeting a client. D. When going camping.,1,2,Active Listening,Directions: Listen to a dialogue about business dress codes and choose the best answer to each qu
4、estion.,Exercise 1,What colors make people comfortable according to the woman? A. Green, beige and navy blue. B. Green, red and yellow. C. Beige, bright pink and blue. D. Red, bright pink and yellow. What colors are strong according to the woman? A. Green, beige and navy blue. B. Green, red and yell
5、ow. C. Beige, bright pink and blue. D. Red, bright pink and yellow. How will they decide the colors the employees should wear? A. Give them a color test. B. Advise them the shades of those colors. C. The boss will decide it for all the employees. D. Both A and B.,3,4,5,W: A companys dress code is re
6、ally important in making a good impression on customers. M: How can we determine it? W: First, lets talk about style. Since youre a sales organization, your salesmen should not wear anything too fashionable; it detracts from the business atmosphere. But at the same time, they should not wear anythin
7、g too conservative; this makes them seem too serious and your customers will feel uncomfortable. M: Well, what are you suggesting?,TAPESCRIPT,TAPESCRIPT,W: For example, as I walked into your office, I noticed a woman was wearing a very bright red dress, very fashionable, good for a dinner or a party
8、, but not for business. And a man was just the opposite. His suit, his shoes, his shirt and tie were all dark his clothes had no color at all, very conservative. M: Are you talking about color? W: Yes. In fact sometimes color is more important than style. Some colors make people feel comfortable, li
9、ke green and beige, and navy blue, while others are quite strong, like red, bright pink and yellow. Business people need to be careful when they wear these colors.,TAPESCRIPT,M: So, youre actually talking about psychology? W: Well, certainly. The impression you make on people is psychological. M: Ho
10、w do we solve this problem? W: Well, first, we give all your employees a color test to see what their favorite colors are. Then we advise them what shades of those colors they should wear if they want to be more successful. M: Okay. Lets do it now.,Active Listening,Directions: Listen to the dialogue
11、 again and fill in the blanks with the information you hear.,Exercise 2,fashionable,_,the business atmosphere,_,conservative,_,serious,_,uncomfortable,_,be careful,_,a color test,_,what their favorite colors are,_.,what shades of those colors they should wear,_,Active Listening,Disneys Success,Words
12、 and Expressions,Active Listening,Directions: Listen to a dialogue and decide whether the statements are true (T) or false (F).,Exercise 1,1. The man is a veteran in Disney Park. 2. New employees have to start their jobs as soon as they are hired. 3. Even part-time workers must attend Disney Univers
13、ity to get enough training. 4. “Traditions ” is a course for the new employees in Disney University. 5. Mangers only sit before their desks to supervise the employees work. 6. It is the managers who make the park alive.,F,( ),F,( ),T,( ),T,( ),F,( ),F,( ),W: Patrick, since you are a veteran in Disne
14、y Park, would you tell me why its so successful? M: Well, Brenda. I think one reason is that we go out of our way to serve our guests, and to see that they enjoy themselves. You know, all new employees, from vice presidents to part-time workers, begin our employment by attending Disney University an
15、d taking “Traditions”. W: What is it? M: Here, we learn about the companys history, how its managed and why its successful. We are shown how each department relates to the whole, and how our part is important in making the park a success. W: Then you can begin your job?,TAPESCRIPT,TAPESCRIPT,M: Not yet, we go on to more specialized training for our specific jobs. No detail is missed. Even the job of taking tickets requires four eight-hour days of training. W: Why does it take so long for such a simple, ordinary job? M: What happens if someone wants to know wher
