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1、Unit 3 Auto MarketingOverviewSectionClass work-Course BookSection I Listening and speakingEach section is about 40-55minutes. This does not include administration and time spent going through homework.Task 1Picture recognition. Listen and judge.Task 2Listen and respond. You will hear a question orst
2、atement. Choose the best response to eachquestion or statement.Task 3Listen and judge. Listen to five shortconversations, and choose the best answer toeach of the questions you hear.Task 4 and Task 5Ss listen to two sample dialogues, fill in the missing information, and practice dialogues according
3、to the situations with their partners.Section II ReadingReading ASs listen and read a passage about Bumper Chinese Car Sales. Reading BSs read a passage about Automobile Marketing. Then they judge some statements, summarize the passage, and translate some sentences from the passage into Chinese. Sec
4、tion III GrammarGerund Section IV Comprehensive Practice(I) Applied writingSchedule (II) PresentationSs choose one of the two tasks, discuss with their partners and give a presentation. For a fast route through the unit, focus mainly on listening and speaking skills. Section I Listening and speaking
5、 Ss listen and talk about auto marketing. Task 1: Ask the class to look at the five pictures and have a brief discussion about the contents of each picture. Tell Ss they will hear four statements for each picture and choose the statement that best describes what they see in the picture. Play the aud
6、io and pause to ask the class for the correct answer. Script:Picture 1:A. The beautiful girl in green dress is a fashion model.B. The beautiful girl in yellow dress is a fashion model.C. The beautiful girl in yellow dress is an automobile model.D. The beautiful girl in green dress is an automobile m
7、odel.Picture 2:A. A car is displayed outside a Toys R Us store .B. The car in the box is a toy for boys.C. The man and his son are in the silver car.D. The yellow car is being exhibited.Picture 3:A. The car only sells 45800 yuan.B. There is only one man in the car.C. There are three persons in a bus
8、.D. The man is repairing a car.Picture 4:A. These cars are BMW.B. These cars are Audi.C. These cars are Volkswagen.D. These cars are Saturn.Picture 5:A. The picture shows that many people are watching a car accident.B. The picture shows that many people are choosing their cars in a 4S store.C. The p
9、icture shows that automobile market is not flourishing at all.D. The picture shows that many people are washing their cars.Answer: PictureStatement1C2A3A4D5BTask 2: Ask Ss to read the four statements for each question or statement quickly. Tell Ss they will choose the best respond to the question or
10、 statement they hear. Check the answers in the class.Script:1. Do you need a sedan or SUV ?2. Where did you park your car?3. Would you fetch me a timetable, please?4. Good customer service is important to marketing.5. Merry Christmas, Professor Green.Answer:1B2A3B4D5ATask 3: Ask Ss to read the four
11、statements for each short conversation quickly. Tell Ss they will choose the best answer to each question they hear. Check the answers in the class.Script:1. W: You are in a good mood today, Jack. Whats going on?M: I finally bought a new car. Ive been saving for it over three years. Q: Why is Jack s
12、o happy? 2. M: What do you think of the car John bought yesterday? W: Its a bit outdated. Q: What does the woman mean?3. M: Which model do you prefer, Miss? W: Im interested in Toyota GL 1.6 MT. Q: Where does the conversation most probably take place? 4. M: How will you go to Shanghai this weekend?
13、W: Well, I have to go there by train since it is a day with no cars. Q: How will the woman go to Shanghai?5. W: Whats wrong with my car? M: Theres something wrong with the engine. Q: Who does the woman speak to?Answer:1B2D3B4D5ATask 4: Tell Ss that they will listen to Dialogue 1 about auto marketing
14、. Ask Ss to have a browse through the dialogue. Explain some difficult words and phrases if necessary. Ask Ss to be ready to listen to the dialogue and fill in the missing information. Play the audio. Play it a second or third time when necessary. Check the answers around the class. Ask Ss to practi
15、ce the two dialogues with their partners. For dialogue 2, repeat the teaching activity suggested above. Script and Answer: Dialogue 1Lu Ming: Hello, could I speak to Mr. Hunter?Hunter: This is Hunter speaking.L: Mr. Hunter, this is Lu Ming from KaiDa Auto Sales Company. Yesterday you came to our company for information. You showed great interest in our cars, but left at once. I would like to explain our cars and services to you.
