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1、7/8/2019,Management Information Systems,1,Analyzing a Dot-Com Business Model,Yahoo! Inc. Student Name Date,7/8/2019,Management Information Systems,2,Revenue Outlook,Gross revenue decreased 21% from 2010 12% increase in gross margin Declining prices for display ads continued to impact 2011 performanc
2、e despite investments in social media and next-generation advertising.,7/8/2019,Management Information Systems,3,Cost and Margin Outlook over 3 Years,Approximately 43% decrease in cost of revenues from 2010 to 2011 Declining costs enabled gross margins to rise over 2010,7/8/2019,Management Informati
3、on Systems,4,Operating Expenses Outlook,Operating expenses declined 8% from 2010 to 2011 Expense control must remain a priority Recent efforts to streamline operations and reduce headcount must continue.,7/8/2019,Management Information Systems,5,Net Margin Outlook,Net margin recovering,7/8/2019,Management Information Systems,6,Overall Yahoo! Outlook,Must increase revenues and continue to reduce selling costs as percentage of revenues. Continuing challenge to maintain pricing for display ads in face of competition from Google search-based advertising.,
