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1、Using Language,Unit 5,Words,dial operate litre mature fashion misleading ethnical,vt. 拨(号) n. 操作员; 接线员 n. 升 adj. 成熟的; 到期的 n. 样式; 流行 adj. 易误解的; 另人误解的 adj. 合乎道德的; 道德的,dishonest alcoholic tobacco ban promote immoral decent,adj. 不诚实的 adj. 酒精的; 含酒精的 n. 酗酒者; 酒鬼 n. 烟草; 烟草制品 n. 禁令 vt. 禁止; 取缔 vt. 促进; 提升 adj.
2、 不道德的; 邪恶的 adj. 正派的; 得体的; 适当的,ethics offending beware consumer trustworthy,n.伦理学; 道德规范 adj. 令人不愉快的; 伤害人感情的 vi. 小心; 谨慎 n. 消费者; 顾客 adj. 可信赖的; 可靠的,superstar clothing stores run out singing wide and narrow save money uncomfortable dial the operator latest fashion litres of water,Listen to the three radi
3、o advertise-ments. Tick the words and expressions you hear.,Listening,Advertisement 1: Advertisement 2: Advertisement 3:,Superstar shoes and boots,The importance of saving water,Star FM radio station,2. What was each advertisement promoting?,1 What is the purpose of the advertisement? To inform peop
4、le about something new. B. To sell something. C. To persuade people to do something. D. To tell people where to get more information.,Ad 3,Ad 1,Ad 1-3,Ad 2-3,3. Listen again and write its number beside the correct answer.,2) Which people are the main target? A. Young women. B. Mature men and women.
5、C. Families.,Ad 1,Ad 2-3,Ad 2,3) What is the advertisement appealing to ? A. A desire to do the right thing. B. A desire to be comfortable. C. An interest in classical music. D. A wish to be in fashion.,Ad 2,Ad 1,Ad 3,Ad 1,Listen and write down any facts.,Save water: turning off the tap while brushi
6、ng teeth saves water; having short showers saves water, our dams are getting low, there is a website with more information about saving water,Star FM: a new radio station, can be found at 104.5 waveband,Superstar Shoes and boots: all sizes, available at shoe stores,A: Cool shoes! B: Thanks. Theyre S
7、uperstar. A: Expensive? B: Not at all. Superstars have great styles at reasonable prices. A: But I have big feet.,Ad 1,Listening text,B: No problem. Superstars come in all sizes. Long and short, wide and narrow. A: Where do you get them? B: All good shoe stores. A: Great. B: Want to dance?,A: Again?
8、 Arent your feet sore? B: No way, not when Im wearing Superstars! C: Superstar shoes and boots, latest fashions, all sizes, comfortable. Available at all good shoe stores.,A: Dad, turn the tap off while youre brushing. B: What for? A: It saves water. B: That wont save much water.,Ad 2,A: But if ever
9、yone in the whole city turns off the tap while theyre brushing their teeth, think how much water that would save. And if you stop singing in the shower, you wont be in there so long and well save litres of water.,C: Sams right you know. The water in our dams is getting low. We could run out, you kno
10、w. Besides, your singings terrible! B: OK, OK, youre right. We do need to save water. What other clever ways can you tell me about, Sam?,A: Ill show you. Theres a fantastic website. D: For information and tips on how to save water, visit www. hua ,Woman: Star FM. The new station everyones listening
11、to. Man: Find it on your dial at FM 104.5.,Ad 3,1. Choose one of the things advertised in the listening but write a different ad for a different target. Some possible targets are listed below.,Writing,2. Perform your ad to the class. Ask them to guess who your target is.,elderly people teachers teen
12、agers 11-year olds car owners sports men and women parents young businessmen and women,Keeping Advertisers Honest,Reading,The law. Advertising organizations. Complaints organization. The consumer. In addition, consumers themselves should be responsible for checking the protect before buying it.,1 In
13、 what four ways can consumers be protected from false, misleading or unethical advertising?,The two ads on page 49 have some misleading information. They exaggerate the usefulness of the products. The tea ad tries to persuade people to buy it, because it claims to reduce weight. The shoe ad implies
14、that if people dont wear their product, they will be a loser.,2 Would you complain about any of the advertisements in this passage?,Some schools teach their students about advertising by training their students to have better understanding of advertisements. Young people are the main target of many
15、ads. Such students will have a better judgments of various ads later in life.,3 Why do some schools teach their students about advertising? What is your opinion of this idea?,If we see an advertisement on TV or radio we believe is wrong in China, we can complain to Provincial Administrations for Rad
16、io, or to the state Administration of Radio Film and Television.,4 Do you know if China has an organization to which citizens can complain if they see an advertisement they believe is wrong? If you dont know, how can you find out?,1. Write down the ad in your exercise book. 2. Finish your workbook exercises.,Homework,Thank you.,
