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1、This Conference is by municipal Standing Committee research decided held of, main task is in-depth learning implement XI General Secretary on two learn a do learning education of important indicates spirit and provincial Secretary XXX important speech spirit, according to central deployment and prov
2、incial requirements, on I city two learn a do learning education work for arrangements deployment, education guide General members further firm ideal faith, and keep on party loyalty, and set breeze upright, and courage to play as, for in province first full built well-off social, and Building highe
3、r levels of ecological vitality city provide a strong organizational guarantee of happiness. All party members in the Constitution Party rules, series of speeches, be qualified party members education, Party Central Committee to deepen the inner-party education, advancing the comprehensive yet anoth
4、er important practice in strictly administering the party, is to promote the inner-party education from key minority to the vast number of party members expanded, from the concentration of important measures to extend education to regular education, is leading the task of party building this year. T
5、his year, the XI General Secretary on many occasions two study and education issued instructions, profoundly illustrates the significance of education, brilliantly describes the overall objectives, basic requirements and main tasks of education, made clear that the main responsibility of the head of
6、 the party organization at all levels and shall carry out, point in the right direction for the us to carry out study and education, provide the fundamental follow. On April 6, Liu Yunshan, Comrade Zhao Leji in Central two Forum on educational work, a careful deployment of this work, put forward a c
7、lear requirement. On April 13, the Party Secretary, Xie Fuzhan, Director of the provincial peoples Congress, the provinces two study educational Conference, made specific arrangements to carry out study and education in the province. We want to seriously study led And further implementation. Party a
8、ccording to the spirit of the Central and provincial requirements, based on actual city, research has developed a two educational programmes and study contents specific programmes, we want to pay special attention to follow-up. Now, I make a few remarks. First, deepening understanding, enhancing gra
9、sp two educational responsibility since the partys 18, Comrade as General Secretary of the CPC Central Committee made a series of major deployment around the partys construction, making a series of punch, construction of a new political styles and the aspirations of the Party greatly condensed. Two
10、study and education, reflects the interlocking, step by step, further promote the comprehensive strictly administering the partys firm determination and political will, to push forward the four comprehensive strategy is of great significance. We should be supported by political and overall一、课程简介电子商务
11、概论是电子商务专业必修的一门主要专业基础课。电子商务是指交易当事人或参与人利用计算机技术和网络技术等现代信息技术所进行的各类商务活动，包括货物贸易、服务贸易和知识产权贸易。本课程的任务是讲述电子商务概念、分类、特点及应用的知识。本课程在教学过程中，反映最新的有关知识，注重本门课程的基础性和实用性，培养学生理论与实践相结合的能力和进一步深入学习有关知识的潜能。通过本课程的学习，学生应.掌握和电子商务有关的概念、基本知识和基础理论；在理解有关概念的基础上，熟悉电子商务的实现技术；掌握网络营销的基本知识和基本技术，如网站推广技术，电子邮件营销，网络社区营销，邮件列表营销等；掌握电子商务的安全、支付、
12、物流知识；了解电子商务的法律制度。第1章 电子商务概述1.1 电子商务的内涵1.1.1 体验电子商务1.1.2 电子商务的概念1.1.3 电子商务的分类及服务内容1.1.4 电子商务的特点1.2 电子商务的产生背景与发展过程1.2.1 以EDI为主体的电子商务阶段1.2.2 以Internet为主流的电子商务阶段1.3 电子商务的作用与影响1.3.1 电子商务在信息网络化进程中的地位1.3.2 电子商务对人们生活和工作方式的作用与影响1.3.3 电子商务对企业经营和管理变革的作用与影响1.3.4 电子商务对社会和经济发展的作用与影响1.4 电子商务的发展现状1.4.1 电子商务在国际上的发展及
13、应用1.4.2 电子商务在我国的发展与应用推荐研究站点练习与实验第2章 Internet的基础知识2.1 Internet概述2.1.1 Internet的起源与发展2.1.2 Internet的特点2.2 Internet的主要功能2.2.1 Internet的基本功能2.2.2 Internet的信息服务2.2.3 Internet的信息交流2.2.4 其它信息服务2.3 电子邮件（Email）2.3.1 电子邮件地址的格式2.3.2 电子邮件的格式2.3.3 邮件服务器2.3.4 电子邮件系统的特点2.3.5 电子邮件的应用推荐研究站点练习与实验第3章 电子商务的主要模式3.1 电子商务
14、的框架模型3.1.1 电子商务的概念模型3.1.2 电子商务的交换模型3.1.3 电子商务的一般框架3.2 企业与企业之间的电子商务模式3.2.1 在线商店模式3.2.2 内联网模式3.2.3 中介模式3.2.4 专业服务模式3.3 企业与消费者之间的电子商务模式3.3.1 实体商品的电子商务模式3.3.2 软体商品的电子商务模式3.4 电子化交易市场的电子商务模式3.4.1 电子化交易市场模式的特点3.4.2 全面网络化交易模式3.4.3 网上采购的EM模式3.5 案例分析3.5.1 戴尔公司3.5.2 上海中昊化工网上交易中心推荐研究站点练习与实验第4章 电子商务实现的技术基础4.1 电子
15、商务应用系统的构成4.1.1 企业内部网4.1.2 企业内部网与互联网连接4.1.3 电子商务应用系统4.2 电子商务网站建设概述4.2.1 域名与域名申请4.2.2 网站规划4.2.3 网站建设方案的选择4.2.4 知名商务网站介绍4.3 Internet技术4.3.1 网络互联设备简介4.3.2 TCPIP协议简介4.3.3 接入技术简介4.3.4 Web编程语言简介4.3.5 网页编程工具（FrontPage 2000）简介4.4 EDI技术简介4.4.1 EDI的概念4.4.2 EDI的软件构成4.4.3 EDI的使用过程4.5 数据库的应用技术简介4.5.1 数据库技术概述4.5.2 数据仓库、联机分析处理与数据挖掘4.5.3 数据库技术与电子商务4.6 案例分析河南嵩峰企业集团有限公司的域名申请推荐研究站点练习与实验第5章 网络营销与相关技术5.1 网络营销概述5.1.1 网络营销的基本概念5.1.2 网络营销的特点5.1.3 网络营销的基本内容5.1.4 开展网络营销的基本条件5.1.5 从4P到4C的营销策略5.2 网络营销的产品、价格与渠道策略5.2.1 网络营销的产品策略5.2.2 网络营销的价格策略5.2.3 网络营销的渠道策略5.
