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1、In this module, you are expected,Objectives,to learn about the format and contents of business reports;,to write short formal reports with correct format and sufficient information.,1 What is a business report? A business report plays a crucial role in business practice as most major decisive action
2、s are based on business reports. If reports are well-written data collected thoroughly, analysis done perceptively, comment made correctly, solution can be expected to draw in a wise way.,2 What are the most common types of business reports? Can you list some examples? Business reports types vary as
3、 they may be applied in a wide range of functions. Generally speaking, business reports can be of these types: Routine Report, Investigation Report and Feasibility Report, etc.,EXAM SPOTLIGHT: A Report,In PART TWO of the writing test, you might write a report. This is the kind of information you rec
4、eive: See p. 42 or p.95,题型分析,根据不同的写作目的，商务报告分类： 提供信息(Information) 分析归纳(Analysis & Conclusion) 提出建议(Recommendation),题目分类： 文字类题目 图表类题目 图表的分类： 曲线图（line chart） 柱状图（bar chart） 饼状图（pie chart） 表格（table）,Table,市场调查结果表(含本公司和Shikei的产品),饼状图(Pie Chart),1999年终各地区的销售总量(单位：百万美元),柱形图(Bar Chart),曲线图(Line Chart),Struc
5、ture of a report,1 Title 2 Introduction 3 Findings / Facts 4 Conclusions 5 Recommendations,1. Read the information and the task below: You work in the marketing department of your company and your line manager has delegated to you the task of preparing a short report. You must report on the number o
6、f people visiting the company website in the last three months and propose a marketing strategy for the next three months. You have already made some handwritten notes on the information below.,Textbook Exercise,ran competition very popular,launched newsletter for subscribers,2300,2700,2950,very few
7、 people visit because of these,except my time!,Title,REPORT ON_ _,visit to website and proposed marketing strategy,Introduction,Introduction The aim of this report is _ _ _,Introduction The aim of this report is to comment on the number of people visiting the company website in the last three months
8、 and propose a marketing strategy for the next three months,Findings (1) & (2),Findings Over the last three months, the number of visitors has .There are two reasons for the increase. First of all, we launched . Secondly in May, _.,Findings Over the last three months, the number of visitors has incr
9、eased by 650. There are two reasons for the increase. First of all, we launched a newsletter for subscribers. Secondly in May, we ran a competition which was very popular.,Findings (3),With regards to costs, banners have cost _ but very few _. On the other hand, the newsletter _ _.,With regards to c
10、osts, banners have cost 3200 euros a month but very few people seem to visit the website as a result of these. On the other hand, the newsletter doesnt cost anything (other than my time) but has helped to increase the number of visitors.,Recommendations,Recommendations In order to increase this numb
11、er I would recommend that _ _ _ _.,Recommendations In order to increase this number I would recommend that we continue with the newsletter and run more competitions and quizzes. I also propose that we stop using banners and put more resources into setting up links with other sites to increase the tr
12、affic.,Expressions and Sentence Patterns (1),Exercise 2 on p. 42 INTRODUCTION The purpose / objective / aim of this report is to This report sets out to This report aims to Mr. X has asked me to report to investigate / evaluate / study / recommend / analyze / give feedback / estimate / assess As req
13、uested by sb / department, I am submitting the following report about Upon request of ， As you/ sb/ department requested on November 12, I am submitting the following report on Here is the report concerning We have done a survey showing that,Expressions and Sentence Patterns (2),Findings According t
14、o the recent market research / investigation / survey / the chart above / the table above , The recent visit/investigation/survey showed that The table/chart above tells us that From the chart shown, we find/learn/notice that The table/chart above is showing that This means It was found that In addi
15、tion to Alternatively,Expressions and Sentence Patterns (3),Conclusions 当有conclusion这个heading的情况下，直接陈述结论; According to the findings above, it can be concluded that From the table shown, it can be concluded that Therefore, it can be concluded that ,Expressions and Sentence Patterns (4),Recommendations In co
