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1、题号:1题型:单选题(请在以下几个选项中选择唯一正确答案)本题分数:5.41内容:最符合人类感受客观事件习惯的传播媒介是()A、广播B、报纸C、演讲D、电视标准答案:D学员答案:D本题得分:5.41题号:2题型:单选题(请在以下几个选项中选择唯一正确答案)本题分数:8.11内容:大众传播所传内容的根本属性是()A、新闻B、杂志C、报纸D、电视标准答案:A学员答案:A本题得分:8.11题号:3题型:单选题(请在以下几个选项中选择唯一正确答案)本题分数:8.11内容:在传播的心理机制中,“模仿”是()A、观念的传播B、情绪的传播C、体态的传播D、行为的传播标准答案:D学员答案:D本题得分:8.11
2、题号:4题型:单选题(请在以下几个选项中选择唯一正确答案)本题分数:8.11内容:为公共关系产生奠定社会基础的是()A、工人运动的力量B、本世纪初的社会危机C、社会公众力量的崛起D、股份公司的兴起标准答案:C学员答案:C本题得分:8.11题号:5题型:单选题(请在以下几个选项中选择唯一正确答案)本题分数:8.11内容:民意测验中所设计的问卷基本可分为封闭性问卷和()A、开放式问卷B、任意式问卷C、选择式问卷D、判断式问卷标准答案:A学员答案:A本题得分:8.11题号:6题型:单选题(请在以下几个选项中选择唯一正确答案)本题分数:8.11内容:评价组织名气大小的客观尺度是()A、知名度B、美誉度
3、C、公关社会效益评价D、新闻舆论分析报告标准答案:A学员答案:A本题得分:8.11题号:7题型:单选题(请在以下几个选项中选择唯一正确答案)本题分数:8.11内容:“现代公关之父”是指()A、巴纳斯B、艾维.李C、伯纳斯D、斯科特.卡特李普标准答案:B学员答案:B本题得分:8.11题号:8题型:单选题(请在以下几个选项中选择唯一正确答案)本题分数:8.11内容:受众产生逆反心理的最重要因素是()A、欠真实B、重复次数多C、传播性质D、正面报道过多标准答案:A学员答案:A本题得分:8.11题号:9题型:单选题(请在以下几个选项中选择唯一正确答案)本题分数:8.11内容:公关工作必须遵循()原则A
4、、科学性B、艺术性C、科学性和艺术性结合D、实用性标准答案:C学员答案:C本题得分:8.11题号:10题型:是非题本题分数:2.7内容:人际传播的情感影响力往往要超过大众传播,主要得力于说话人的表情和目光1、 错 2、 对 标准答案:2学员答案:2本题得分:2.7题号:11题型:是非题本题分数:2.7内容:明确公关目标是计划和组织公关工作的前提1、 错 2、 对 标准答案:2学员答案:2本题得分:2.7题号:12题型:是非题本题分数:2.7内容:一个企业可以有三种形象,它们是理想形象、自我评价形象和公众评价形象1、 错 2、 对 标准答案:2学员答案:2本题得分:2.7题号:13题型:是非题本
5、题分数:2.7内容:在当代社会,被应用于公共关系传播活动的三大新闻媒介是报纸、广播、杂志1、 错 2、 对 标准答案:1学员答案:1本题得分:2.7题号:14题型:是非题本题分数:2.7内容:领导人公关设计应注意与公众保持距离或幕后策划1、 错 2、 对 标准答案:1学员答案:1本题得分:2.7题号:15题型:是非题本题分数:2.7内容:任何大众传播媒介都必须遵循的原则是:真实、有益、时效性1、 错 2、 对 标准答案:2学员答案:2本题得分:2.7题号:16题型:是非题本题分数:2.7内容:重视人际关系研究的管理理论称为公共关系理论1、 错 2、 对 标准答案:1学员答案:1本题得分:2.7
6、题号:17题型:是非题本题分数:2.7内容:公共关系特指组织与公众之间的传播沟通关系1、 错 2、 对 标准答案:2学员答案:2本题得分:2.7题号:18题型:是非题本题分数:2.7内容:员工是组织最重要的内部公众,良好的员工关系,可培养组织成员的认同感和归属感,形成组织的向心力和凝聚力1、 错 2、 对 标准答案:2学员答案:2本题得分:2.7题号:19题型:是非题本题分数:2.7内容:在社会交往过程中,不必考虑参加人员的身份、人数、接待规格等方面的对等原则1、 错 2、 对 标准答案:1学员答案:1本题得分:2.7题号:20题型:是非题本题分数:2.7内容:在公关调查中,随机抽样法是一种准
7、确率高,但又省时、省力、省钱的好方法1、 错 2、 对 标准答案:1学员答案:1本题得分:2.7党支部定期召开全体党员会议,学理论,明方向。统一思想,振奋精神,找差距,重落实。全校34名党员分布到各部门、各年租,重点抓思想建设the Department during a visit to the camp, a few shells of explosions were heard in the distance. Back to Headquarters, Zhu Xi staff was informed by the Department to strengthen alert, wa
8、tch, place to rest, for night operations. Near 9 oclock, attack the elves have on the formation of Zhong Jia DUN encirclement. Southeast corner of sudden intense machine gunfire were heard, energize sent a platoon of Shao and attacked the enemy, fighting more hotly, gunfire was tight for a while. Tr
9、oops were the shock seemed a bit out the chain of command. Offensive Zhong Jia DUN elves, planes covered in the air, river patrol boats, with the, to heavily guard the way to the village of only access-a stone bridge and a path. Under heavy fire against the enemy troops has been disrupted, Zhu Xi hi
10、mself Despite repeated organizing death squads under the, but terrain unfavorable, enemy fire is too strong, paid a very high casualties and tremendous power again, and finally failed. Second head of mission and Deputy Commander Wang Hesong remnants kill one and five Fan Chunsheng, head of rates of
11、Hades and survive. Qiu Acai Commander Zhu Xi in local farmers risking death save, Ling bin to swim across the river and escaped alone, Yuhang is in court the headquarters report of Jiangsu Zhong Jia DUN bloody situation. Zhu Xi organized forces to break through at the same time, Wen Yongzhi instruct
12、ed to rate the Department staff retreat. But under the enemys army arrives, this tiny place where withdrawal? yellow around the rice fields, and everywhere is the devil, mulberry has nowhere to hide in the Woods in the fall. In desperation, temperature a few people from the Department to the local people, and House of a rich family. Officer Xie Chengji, see the living room hangs a plaque, after hiding