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1、Chapter 14,Promoting Products,Copyright 2007 South-Western. All rights reserved.,Learning Objectives,Promoting Products,Optimal Mix,Advertising,P.R.,Selling,Promotion,Mix,Copyright 2007 South-Western. All rights reserved.,The Key Decisions in Running a Business,Copyright 2007 South-Western. All righ
2、ts reserved.,Promotional Mix,Copyright 2007 South-Western. All rights reserved.,Reasons for Advertising,Comparative,Reminder,Institutional,Industry,Copyright 2007 South-Western. All rights reserved.,Forms of Advertising,Copyright 2007 South-Western. All rights reserved.,Steps to Personal Selling,Cop
3、yright 2007 South-Western. All rights reserved.,Promotion Strategies,Rebates,Coupons,Sampling,Displays,Premiums,Copyright 2007 South-Western. All rights reserved.,Public Relations,Special Events,News Releases,Press Conferences,Copyright 2007 South-Western. All rights reserved.,Promotional Methods,Copyright 2007 South-Western. All rights reserved.,Target Market,Copyright 2007 South-Western. All rights reserved.,Promotion Budget,Product Life Cycle,Competition,Economic Conditions,Copyright 2007 South-Western. All rights reserved.,Promotion and Performance,
