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1、12.1 Business lawListning:A colour problem1(P116)In this case both phone operators are using logos which use the same colour. One operator could argue that customers will therefore confuse the brand and that their competitor is making use of their brand image.2(P116)(1) TV commercials(2) T-shirts(3)
2、 orange(4) petrol company(5) green(6) shape(7) business(8) coloursVocabulary:Legal terms3(P116)1 I 2 A 3 F 4 G 5 B 6 E 7 H 8 J 9 C Reading: Colourful cases4(P117)(1) C(the premises refers to the petrol station)(2) B(Normal peoplearent likely to face legal proceedings)(3) A(The operator has followed
3、the easyGroup trademark branding and used orange.)(4) B(Google has said it intends to stop)(5) A(Orange may be taking easyMobile to courtthough easyMobile is part of a bigger company called easyGroup)(6) C(TOP is an Irish company but BP can only sue its stations in Northern Ireland which come under
4、United Kingdom law.)(7) B(Google had said it intends to stop the use of its name/A spokeswoman said:We think its important to make the distinction between)Grammar: Indirect questions and tags1(P118)(1) dont they(2) you can use the same colour(3) theres anything else(4) you think the outcome will be3
5、(P118)(1) Do you think business will become.(2) I was wondering what you think.(3) .a good product, isnt it?(4) .by plane, wont they?(5) Do you think employees can work.(6) what your plans for your future career are?(or)what your plans are for your future career?(7) experience do you think would hel
6、p(8) for three years, havent you?12.2 Handling questionsListening:Difficult questions 1(P120)A The customer might ask:Can I have a refund? Can I exchange this for something else? The shop assistant might ask:When did you buy it?Do you have the receipt? Did you pay by credit card or cash?B The employ
7、ee might ask:Why wasnt I paid for that overtime I did? Why is the tax higher this month?C The students might ask:What did I get wrong? Why was my mark so low? The teacher might ask:What went wrong? Did you revise?D The manager might ask:Have you read our policy on sending emails? Why did you send so
8、 many?E The journalists might ask:What is the company doing to solve the problem? Will you be giving customers a refund?2(P120)Conversation 1: CConversation 2: EConversation 3: BConversation 4: AConversation 5: D3(P120)(1) E (2) F (3) C (4) B (5) A (6) D4(P121)1,2,3: A,C,E4 F5,6:B,DSpeaking: Respond
9、ing to questions5(P121)(1) Sorry, I didnt understand the question.(2) Im afraid Im unable to answer that at the moment.(3) Thats a very good question.(4) I just need to check with someone first.(5) Id like to come back to that point later on if thats OK.(6) Im afraid Im unable to answer that at the
10、moment.Reading:Press releases1(P122)(1) When they have important news, company announcements, or at any time when its possible to given an interesting slant.*(2) When the story explains how your company has helped the local community or has raised money for charity. Also the story might be about suc
11、cess or relate to other hot topics. They wont use it if it seems like an advert.(3) One advantage is that a press release is free publicity and also that the public tend to take more notice of the company than they would from seeing an advertisement.*You may need to explain the term, intersting slan
12、t. This often refers to newspaper stories which take an ordinary or even potentially uninteresting event but manage to make it interesting in some way.2(P122)Text C isnt a good press release because it reads like an advertisement. It announces a sale with discounts and there is no suggestion that th
13、e company has done anything useful for the community.3(P123)(1) C (2) D (3) A (4) A (5) B (6) C (7) B5(P113)-Introduces the news:I am writing/It is always good to hear-Refers to readers knowledge:As many of you are aware/As many local people will know-Announces good news:we are therefore pleased to
14、announce/we are delighted/we are celebrating-Handles had news:Contrary to recent suggestions/we are taking this very seriouslyWriting:A press releaseDear Editor,Contray to recent suggestions that the Everyman Theatre may be closing, we are pleased to announce the opening of our new caf on May 1st. W
15、e are celebrating this event with a party for local people at 7pm. After that, that the caf will be open during the day for lunchtime shoppers as well as in the evenings for theatre audience. We also intend to hold regular cabaret nights in the cafMoney for the caf was raised by Friends of the Everyman and this also helped pay for the internet access facilities. Two days after the caf opening, the musical Guys and Dollswill start on May 3rd in the main theatre, starring well-know TV actor Rene Travis.Please find enclose design
