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1、Event English,Unit 3 Promotion & Marketing,Fun start 1) It is a group practice. Please team up with your friend. 2) Choose a product or service, and try to sell it. Being a seller, no matter what you sell, try to make a deal successfully. When doing this, you can introduce your products or service,
2、bargain with each other, and so on. 3) Discussion: What kind of tools can we use to promote an event?,Task one:,Imagine that you are a staff member in charge of China Mach promotion and marketing. Now the event is approaching, please discuss with your partner to find a good way to sell the booths le
3、ft.,A: Staff member A Open the dialogue and put forward the problem that you want to solve Ask further question about how to do ,B: Staff member B Suggest a useful tool for promotion Give some ideas ,-中国国际机械博览会就快举行了。我想我们应该做些宣传来增加展位人气。 -当然。我建议寄送直邮广告，有助于创造商机，提高品牌知名度。 -好主意。但是我们寄给谁呢？ -绝对不要小看了内部资料库。我们可以寄
4、给距离展览中心半径100公里以内的客户。 -好。很多展览都有近距离吸引力。哦，还有不要忘了那些近6个月联系过我们，但却没有购买的客户。 -太棒了！但还有个问题，我们怎样才能使我们的邮件与众不同？你知道，现在客户受到的邀请可是多的不计其数。 -要人性化。我们在信封和里面邮件上要用人名称呼。在信的最后手写备忘也是一种交流的好办法。 -对。 -另外，让我们把邮件弄得紧急些。 -怎么做? -比方，我们可以打印“急件：于2月25日前拆看”。 这样有助于收信人及时打开邮件。,A:The China Mach is approaching. I think we need to do something t
5、o build our event traffic. B: Definitely. I suggest sending direct mail. It can generate sales and create brand awareness. A: Yes, that is a good idea. But the thing is who we mail to? B: Never ever underestimate our own internal database. We can send to customers within a 500km radius of the exhibi
6、tion center. A: Cool. most events have a strong regional draw. Oh, never forget those who have contacted us within the last 6 months, but havent made a purchase yet. B: Great! But I still got a problem. You know, clients receive so many invitations nowadays. How can we make our mail different from t
7、he others?,A: Get personal. We can use an individuals name on the envelope and enclosed letter. Handwritten note at the bottom of the letter is also a good way for communication. B: Thats true. A: Additionally, lets make our mail a little urgent. B: How? A: For example, we can print “Urgent: open by
8、 Feb. 25” on the envelope. This can prompt the recipient to open the mailer right away.,Task two:,Someone is interested in buying an exhibition booth from your company. Now he is making a phone call. As a staff member, please answer it.,C: Customer Make a phone call, and open the communication Intro
9、duce yourself and inquire the price of the booth Try to get a better price ,S: Staff member Answer the phone call, and introduce yourself Give the reasonable price bargain ,-你好，请问是第十一届宁波服装节组委会么？ -你好，是的。有什么可以为你服务？ -请问服装展览会的摊位价格如何？ -价格按照摊位的位置不同而不同，平均3800元一个标准展位。 -我们每年都来参加展会，价格可不可以优惠一些？ -对于VIP客户，我们会有一定
10、的折扣，通常9折。 -能够3000元么？ -我愿意跟你协商价格，但是你的展台在中间，价格一般都相对较高。再说，价格中包含了参展商的一日三餐，我们的底线就是3500。我还可以适当给你增大摊位尺寸。 -我考虑一下，谢谢。,C: Hello. is that the 11th Ningbo Fashion organizing committee? S: Yes, it is. This is Simon. What can I do for you? C: This is James. I just want to inquire the price of the exhibition booth
11、. S: The price depends on the location of your booth. The average price for a standard booth is RMB3,800. C: We attend the exhibition every year. Can it be a little cheaper？ S: For VIP visitor, you can enjoy some preferential conditions, say 10% off. C: Can it be RMB3,000? S: I am willing to discuss
12、 the price with you, but since your booth is in the middle, the price is above average. Besides, the cost of the meals is included. RMB3,500 is our bottom line, and I can increase the size of the spot. C: Let me think it over. Thanks a lot. S: You are welcome.,Task there:,A company has taken part in
13、 the exhibition that your committee organizes. Now they want to promote their own products and service during the exhibition, and come to your place to get some advertising information.,C: Customer Greeting Ask some information about during-exhibition promotion (outdoor) Ask some information about d
14、uring-exhibition promotion (indoor) ,S: Staff member Greeting Introduce the outdoor promotion in terms of forms and charge. Introduce the indoor promotion ,C: 下午好！ S: 下午好！ C:我们公司已经参加了这次展览，我们想为自己的产品和服务做些广告， 你能将广告计划简要的给我介绍下么 ？ S: 当然，室内还是室外广告？ C: 室外的吧。 S:我们会准备一只大气球，一些彩旗、展板、横幅等。但是一些户外推广项目将另外收费。 C:明白了。你们
15、有网络广告么？ S: 是的，我们又一个网页，点击量超过20000每个月。 C: 好的。如果我们公司要在贵网站打广告，该怎么做？ S:你可以购买一条插页广告，或者一个连接到贵公司网站的链接。 C: 好的。那么室内广告？ S:对于室内推广，我们会准备海报、横幅、展板。你可以根据预算选择喜欢的形式。 C: 谢谢你。 S:不用谢。如果你想要更多具体的推广信息，你可以浏览我们的网站。网站地址就在这本小册子里。,示例：,C: Good afternoon! S: Good afternoon! C: Our company has taken part in this exhibition, and we
16、 would like to do some advertisement for our products and service. Would you please give me a brief introduction about the advertising arrangement? S: Sure. Indoor or outdoor advertising? C: Outdoor please. S: We will prepare a large balloon, color flags, billboards, banners and so on. But some outdoor promotion will be in an additional charge. C: I see. Do you have any internet advertising? S: Yes. We have a website, which has over 20,000
