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1、甘肃省兰州第一中学20182019学年度上学期期末考试高一英语试题说明：本试卷分第卷（选择题）和第卷（非选择题）两部分。满分120分，考试时间100分钟。答案写在答题卡上，交卷时只交答题卡。第卷第一部分 阅读理解(共两节，满分30分)第一节(共10小题:每小题2分,满分20分)阅读短文,从A、B、C和D四个选项中选出最佳选项。AA bright yellow “M” tells you that its a McDonalds restaurant; we also associate the cheerful theme tune “Im Lovin It” with the famous
2、US fast food.A brands music has a similar effect on its customers as its logo. “It appeals directly to the heart, where consumers decisions are really made,” wrote Marketing Week.This is probably why companies from around the world have recently focused more on building a “sonic (声音的) identity”.An e
3、xample is the software company Tencent QQ. Since 2014, this Chinese company has been trying to trademark (申请商标权) its “Di-Di-Di-Di-Di-Di” notification sound. The trademark was finally approved on Nov 15, which means that Tencents “Di-Di-Di-Di-Di-Di” notification sound is now protected by law and can
4、only be used by QQ.Sound and music can also help tell stories. In Game of Thrones (权力的游戏) there are so many characters that it is difficult to memorize them all. So, they wrote melodies (旋律) specific to each family. The result is that characters do not only look familiar, but sound familiar too.“I t
5、hink a huge reason why sound inspires action is that, on an unconscious level, we are always listening,” Lauren Nagel, executive creative director at Pandora Media, told GeoMarketing. “You can close your eyes, but you cant shut your ears.”1. What is the influence of a brands music, according to Mark
6、eting Week?A. It creates a relaxing environment.B. It helps to get customers attention.C. It makes the brand better known.D. It encourages consumers to make quick decisions.2. The example of Tencent QQ is mainly used to show _.A. how companies value their sounds and musicB. the importance of tradema
7、rk protectionC. the lasting impact of a brands musicD. what makes a good notification sound3. How does music help Game of Thrones?A. It helps to create more impressive scenes.B. It tells about the characters personalities.C. It suggests that important things are coming.D. It makes the characters eas
8、ier to remember.BPerhaps no one knows the power of imagination better than Chinese writer Liu Cixin. Until four years ago, Liu worked full-time as a computer engineer at a power plant in Shanxi province. He only wrote science fiction in his spare time. But it was during this time that Lius imaginati
9、on took flight. He did what he might never have the chance to do in real life wander in space, fight with aliens, and visit planets light-years away. But even with such a powerful imagination, Liu, 55, probably hadnt expected that he would become the first Asian to win the Hugo Award, science fictio
10、ns highest prize, in 2015. Perhaps neither did he think that former US president Barack Obama would read his novel The Three-Body Problem, nor that on Nov 9 in Washington DC, he would win the 2018 Arthur C. Clarke Award for Imagination in Service to Society. Its the first time a Chinese writer has e
11、ver won the award. In his acceptance speech, Liu said that he owed his imagination to Arthur C. Clarke (1917-2008), a famous UK sci-fi author. He said that reading Clarkes 1968 classic novel 2001: A Space Odyssey in the early 1980s had a great effect on him. “My mind opened up like never before. I f
12、elt like a narrow river finally seeing the sea,” Liu said. “That night, in my eyes, the starry sky was completely different from the past. For the first time in my life, I was awed (使敬畏) by the mystery of the universe.” But no matter how far away Lius imagination takes him, somehow his novels always
13、 stay rational. In The Three-Body Problem, for example, Liu tells a tale of aliens invading Earth. But unlike other alien stories, Liu talks more about relationships between civilizations(文明), rules of survival, and the meanings of life. And in The Wandering Earth, Liu looks ahead to the day when ou
14、r solar system comes to an end and humans have to look for a new place to live. However, all his visions and solutions are based on “hard science”. Lius works arent simply daydreams.4. What do we know about Liu Cixin?A. He became a full-time writer when he was young.B. He dreamed about wandering in
15、space from childhood.C. He is the first Asian to win the Arthur C. Clarke Award.D. He is the first Chinese winner of the Hugo Award.5. Liu Cixins words are used mainly to show _.A. his interest in mysteries of the universeB. his love of reading science fictionC. his confusion when he started writing
16、D. his feeling after reading Clarkes work6. Why did the author mention The Three-Body Problem and The Wandering Earth?A. To compare the different writing styles in the two books.B. To explain how Liu Cixin came up with his ideas.C. To show that Liu Cixin has a powerful imagination.D. To prove that Liu Cixins works relate science to reality.
