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1、Importance of Intercultural Communication,Intercultural Communication,Importance of Intercultural Communication,There are many more emphasizes the need to examine the changes that have taken place throughout the world and at home. Our rationale for looking at these changes is twofold. First , many o
2、f the events that have brought diverse groups together have been too subtle to detect and have taken place over a long period.,Importance of Intercultural Communication,Second , by demonstrating both the quantity and quality of these changes, we might be better able to arouse your interest in interc
3、ultural communication. We are beginning to realize that a symbiotic relationship links all people together. No nation, group, or culture can remain autonomous. If you touch one part of the world, you touch all parts.,Importance of Intercultural Communication,Three development have made intercultural
4、 contact and understanding imperative and can help us predict the future while telling us about the past: new technology and information systems, changes in the worlds population, and a shift in the worlds economic arena.,Importance of Intercultural Communication,The New Technology Technology has ac
5、celerated intercultural contact by spurring development in two areas of human endeavor: transportation systems and communication systems. Trips once taking days are now measured in hours. For instance, supersonic transports can place the tourist, business executive, or diplomat anywhere in the world
6、 within hours. This ease of mobility has enabled many people to travel overseas.,Importance of Intercultural Communication,As a result of this travel, people discovered cultures that sometimes seemed strange,even mysterious. Sources of differences went far beyond eating utensils and modes of travel.
7、 Travelers were exposed to what seemed to be cultural idiosyncracies in the perception of time and space, the treatment of women and the elderly, and even the meaning of truth. Other developments in transportation technology are on the horizon.,Importance of Intercultural Communication,New and advan
8、ced communication systems have also encouraged and facilitated cultural interaction during the past decade. Communication satellites, sophisticated television transmission equipment, and digital switched networks now allow people throughout the world to share information and ideas at the same time.,
9、Importance of Intercultural Communication,Today , a single satellite orbiting high above the equator beams Hong Kong-based STAR TV programming to people from Israel to India. The development of communication satellites has also led to the development of the worldwide INTERNET computer network.,Impor
10、tance of Intercultural Communication,In addition, a well-organized international film industry has evolved that lets societies share cultural experiences with one another as films are produced and shown around the world. Many countries also participate in numerous international films festivals each
11、year including such popular and well known competitions as Caans and the Hawaii International Film festival.,Importance of Intercultural Communication,The New Population The second impetus to intercultural communication has been the rapid increase in the worlds population. Perhaps the most common li
12、mited resource is food. Before World War II, most countries could produce enough food to feed their people. But in the past two and a half decades, we have seen just how hungry the world can become.,Importance of Intercultural Communication,If humanitarian desires have failed to rally us, there is a
13、lways the concern that a hungry world is an unstable world and, therefore, a possible threat to the world. As the gap between the poor and the rich grew, many people in the wealthier countries feared that if they failed to share their bread, they would soon be the targets of violence.,Importance of
14、Intercultural Communication,As population has increased, it has become clear that pollution will not observe geographic and cultural boundaries and that burgeoning population is the single greatest threat to the health of the planet. As the population of the world has increased, it has become more d
15、ifficult to remain aloof and isolated from global tensions and conflicts.,Importance of Intercultural Communication,Historically, mass migrations also have produced mass antagonisms. Today ,as we approach the 21st century, several factors converge to drive people as never before across national boun
16、daries, thus making intercultural contact a major problem for the century that lies ahead .Therefore, to preserve humankind, we must discover the means by which we can come to understand, appreciate, and communicate effectively with people from diverse cultures.,Importance of Intercultural Communication,People throughout the world also have become increasingly concerned about international hostility as membership in the nuclear and biological weapons club has continued to grow. Dangerous and
