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1、Unit 9 E-Commerce,计算机英语教程 教学课件,Contents,Part 1 Reading and Translating Section A: Electronic Commerce Section B: How PayPal Works Section C: A Part 2 Simulated Writing: E-mail Part 3 Listening and Speaking Dialogue: Protecting Buyers Privacy with Online Payment Services Listening Comprehension: Onli
2、ne Shopping Dictation: eBay Global Buying Hub,1.1 Electronic Commerce,Introduction Business Applications Forms Global Trends in E-Retailing and Shopping Impact on Markets and Retailers E-commerce Types Distribution Channels,1.1 Electronic Commerce,Complex Sentences Original: Contemporary electronic
3、commerce involves everything from ordering “digital” content for immediate online consumption, to ordering conventional goods and services, to “meta” services to facilitate other types of electronic commerce Translation:当代电子商务涉及从订购即时在线消费的“数字化”内容到订购传统商品和服务再到促进其他类型电子商务的“元”服务等一切内容。,1.1 Electronic Comme
4、rce,Exercises I. Read the following statements carefully, and decide whether they are true (T) or false (F) according to the text. _1The usage of Internet promotes the growing up of electronic commerce. _2Electronic commerce is conducted entirely electronically for virtual items. _3Exchange of finan
5、cial data is also included in the scope of e-commerce. _4Many brick-and-mortar companies have added Internet to their distribution channel portfolio. _5E-commerce has brought a drasticae and global change in business models.,1.1 Electronic Commerce,II. Choose the best answer to each of the following
6、 questions. 1Which of the following events happened latest in the development of e-commerce according to this article? AA posts first yearly profit BAlibaba Group is established in China CeBay acquired PayPal for $1.5 billion DPizza Hut offers online ordering on its Web page,C,1.1 Electronic Commerc
7、e,II. Choose the best answer to each of the following questions. 2Which of the following is WRONG about B2B and B2C? AB2B transactions are conducted between businesses BBoth A and eB are B2C Website CThere can be intermediary service in B2C DB2B is limited to specific, pre-qualified business partici
8、pants,D,1.1 Electronic Commerce,II. Choose the best answer to each of the following questions. 3What is the most direct impact brought by electronic commerce? Aincreasing consumers ability to gather information Bintensified price competition Cless operating cost of large firms Dsignificant change in
9、 industry structure,B,1.1 Electronic Commerce,III. Translating. 1. Original: Electronic commerce, commonly known as e-commerce, eCommerce or e-comm, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. Translation: 2. Or
10、iginal Modern electronic commerce typically uses the World Wide Web at least at some point in the transactions lifecycle, although it can encompass a wider range of technologies such as E-mail, mobile devices and telephones as well. Translation:,1.2 How PayPal Works,Introduction PayPal Infrastructur
11、e PayPal History Using PayPal: Sending Funds Using PayPal: Receiving Funds,1.2 How PayPal Works,Complex Sentences 1. Original: Some PayPal critics claim that one of the reasons PayPal locks accounts and puts people through a long, frustrating appeal process is that they can keep the funds in the ban
12、k longer to collect more interest. Translation:一些PayPal 的批评者宣称，PayPal 锁定账户并让人们经受一个长期的、沮丧的申诉过程的原因之一是他们因此能够将资金保存在银行中更长时间以获得更多的利息。,1.2 How PayPal Works,Exercises I. Read the following statements carefully, and decide whether they are true (T) or false (F) according to the text. _1PayPal has fundamental
13、ly changed the way merchants interact with banks and credit card companies. _2Frauds and money laundering troubled PayPal in its initial growth. _3PayPal provides two main merchant account types, Standard and Pro, to adapt to different users. _4Buyers can put multiple items they want to purchase to
14、the shopping cart before checking out. _5PayPal was integrated into eBays services in 2002 and is only available within the eBay market.,1.2 How PayPal Works,II. Choose the best answer to each of the following questions. 1Which of the following factors primarily made PayPal succeed in its initial gr
15、owth? APayPal attracts users by offering new users bonuses for joining or referring friends BThe development of online auctions requires a service used for online payments CPayPal provides most of its services free DPayPal stems any fraud and customer complaints effectively,B,1.2 How PayPal Works,II
16、. Choose the best answer to each of the following questions. 2Which of the following is RIGHT about the services provided by PayPal? APayPal supports funds transfer between the users neither of whom has PayPal accounts BPayPal Security Key randomly creates a unique seaurity code for a users eBay or PayPal account CPayPal only allows for transfering funds electronically, not in the form of cash DPayPal
