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1、Situation 5 Management,Task 2 The Four Management Functions,Task 2 The Four Management Functions, Objectives 1. Grasp the four functions of management. 2. Grasp the connotation of these four functions of management. 3. Learn how to use the four functions of management when you become a manager of an
2、 enterprise.,Task 2 The Four Management Functions,I Pre-reading Pair work: Discuss the following questions with your partner. 1. Do you know the types of managers? 2. The first classification of managers according to management levels. How many levels are there about management? 3. What are the firs
3、t-line managers, middle managers and top managers? 4. The other major classification of managers depends on the scope of the activities they manage. What are they? 5. What are the four management functions and their connotation?,Task 2 The Four Management Functions,II Case study of the task Giants D
4、ilemma In spring of 1991, Zhuhai Giant New Company was established, Shiyuzhu declared that :Giant wanted to become IBM in China , eastern giant. But only after 6 years, that was in the end of 1996, the output of Giant Group had all-side reduction, the employees couldnt get salary for two months, a l
5、ot of talents left the company one after another, Giant Group got into trouble.,Task 2 The Four Management Functions,Questions : 1. Please analyze the reason of Giants crisis according to the functions of management. 2. Analyze Shiyuzhu , whether he is good at managing. Why? 3. If you were Shiyuzhu,
6、 what should you do about the companys crisis?,Task 2 The Four Management Functions,III Text The Four Management Functions Planning Organizing Leading Controlling,Task 2 The Four Management Functions,New words and Expressions gladiator n. 斗士 tumble v. 摔倒，（价格或数量）急剧下降 bug n. 缺陷 accommodate v. 容纳，接纳 pr
7、opeller n. 螺旋桨 autocratic adj. 独裁的，专断的 stint n. 定量，限额，限制 firsthand adv. 直接地，第一手得来的 thermostat n. 恒温器 infuse v. 注入，灌输,Task 2 The Four Management Functions,downsize v. 减少，缩减 squadron n. （空军的）中队，一组 bulletin board 布告牌 complete with 附有，具备配套 mural n. 壁画 trophy n. 奖品，纪念品 plaque n. 名誉奖章 notoriety n. 臭名昭著 ta
8、ntrum n. 发脾气 legend n. 传说，传奇,Task 2 The Four Management Functions,condiment n. 调味品 splatter v. 说话结结巴巴 empowerment n. 授权 ongoing adj. 不断发展中的 instill v. 逐渐灌输 long-haul adj. 远程的 institute v. 制定，建立，创立 brink n. 边缘 turnover n. 营业额，成交量 implement v. 实施，执行,Task 2 The Four Management Functions,Phrases digital
9、 video 数码录像机 on target 正确，准确 revenue growth rate 收益增长率 net loss 净损失 resource allocation/allocation of resources 资源分配 structural reorganization 结构重组 functional manager 职责型经理,Task 2 The Four Management Functions,V Consolidating and Expanding Summarizing knowledge 1. The four management functions Plann
10、ing, organization, leading and controlling 2. The connotation of these four functions of management,Task 2 The Four Management Functions,Planning Planning defines where the organization wants to be in the future and how to get there. Planning means defining goals for future organizational performanc
11、e and deciding on the tasks and use of resources needed to attain them. Organizing Organizing typically follows planning and reflects how the organization tries to accomplish the plan. Organizing involves the assignment of tasks, the grouping of tasks into departments, and the allocation of resource
12、s to departments.,Task 2 The Four Management Functions,Leading Providing leadership is becoming an increasingly important management function. Leading is the use of influence to motivate employees to achieve organizational goals. leading means creating a shared culture and values, communicating goal
13、s to employees throughout the organization, and infusing employees with the desire to perform at a high level. Leading involves motivating entire departments and divisions as well as those individuals working immediately with the manager. In an era of uncertainty, downsizing, international competiti
14、on, and a growing diversity of the workforce, the ability to shape culture, communicate goals, and motivate employees is critical to business success.,Task 2 The Four Management Functions,Controlling Controlling is the fourth function in the management process. Controlling means monitoring employees
15、 activities, determining whether the organization is on target toward its goals, and making corrections as necessary. Managers must ensure that the organization is moving toward its goals. New trends toward empowerment and trust of employees have led many companies to place less emphasis on top-down control and more emphasis on training employees to monitor and c
