《Principles&Practice of E-Commerce 杨坚争 Chapter5 Business Information Collection on the Internet》由会员分享，可在线阅读，更多相关《Principles&Practice of E-Commerce 杨坚争 Chapter5 Business Information Collection on the Internet（110页珍藏版）》请在金锄头文库上搜索。
1、Chapter 5,Business Information Collection on the Internet,,5.1 Introduction to Web Business Information Collection 5.2 Searching Web Business Information 5.3 Searching Marketing Information on the Internet 5.4 New Product Development Information Collection on the Web 5.5 Statistical Information Coll
2、ection 5.6 Web Business Information Analysis and Reorganization,,5.1 Introduction to Web Business Information Collection,In physical markets, consumer search activities include reading advertisements, calling vendors, and visiting stores. In a virtual marketplace, all these activities seem to conver
3、ge into Web searches and Web browsing. search services are the first market infrastructure to be built in the electronic marketplace.,,5.1 Introduction to Web Business Information Collection,Similar to searches in physical markets, on-line searches can also be carried out either sequentially or simu
4、ltaneously. Surfing through different Web stores is a sequential search while price search based on price database will be a case of simultaneous search.,,5.1 Introduction to Web Business Information Collection,In either case, on-line search offers a tremendous advantage over physical search. Beside
5、s the lowered costs for time and transportation, computer-based search allows consumers to remember and compare information gathered from many stores. Furthermore, on-line searches enable consumers to process a wide range of information other than price.,,5.1 Introduction to Web Business Information
6、 Collection,Comparing prices alone will strain the capacity to process information in physical markets, especially if shopping involves many products. Online search technologies will automate this process and allow consumers to engage in more sophisticated and efficient searches.,,5.1 Introduction t
7、o Web Business Information Collection,The search and information transmission mechanisms used in the electronic marketplace are too new for researchers to have determined their efficiency. In fact, there are contradicting predictions about what that will be. One view is that by using computer techno
8、logies such as search engines and intelligent software agents, consumers may be able to search the whole information space at no cost.,,5.1 Introduction to Web Business Information Collection,This may be because of access difficultiesas some Web sites do not allow accessor because all searches inevi
9、tably select and process information based on prescribed criteria which may have non-technical problems. Lastly, economic analyses indicate that a non-zero search cost, however small it may be, results in noncompetitive pricing.,,5.1 Introduction to Web Business Information Collection,Consumers may
10、behave differently in the electronic marketplace than in physical markets where search costs are in general positive. This positivehowever small search cost results in higher than competitive pricespopularly known as “Diamond paradox” (Diamond 1971).,,5.2 Searching Web Business Information,5.2.1 Ina
11、dequacies of Search Services A complete listing of Web sites and their documents currently does not exist. In physical markets, a Yellow Page directory only lists local businesses, and there are a number of specialized directories for different industries and markets.,,5.2.1 Inadequacies of Search S
12、ervices Combining different Internet search databases will further alleviate the hassle of having to use several search services and the duplicative costs of collecting the same information. To recover the cost of compiling an Internet database, more and more search services are preoccupied with sol
13、iciting advertisers instead of improving data integrity and search efficiency.,,5.2.1 Inadequacies of Search Services Internet search databases are also inaccurate and out-dated since Web sites are constantly changing. A more coordinated system of feedback between content providers, users and search
14、 services is needed.,,5.2.1 Inadequacies of Search Services A third inadequacy of current search services is the irrelevancy of some sites matching search keywords. Digital document metadata standards need to be established and accepted by content providers, and become part of content creation.,,5.2
15、.1 Inadequacies of Search Services Finally, search results need to be objective. An Internet search service is no longer just a spring board for Internet surfing. Rather, as an essential infrastructure, its database needs to be complete and accurate to foster an efficient information exchange.,,5.2.2 Search Market Efficiency,A search market consists of three components: content providers, selection process, and access. By separating these components, which may occur almost simultaneously in a typical search process, we can compare different types of search activities and evaluate their effici
