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1、国际商务英语写作,作者：管春林,责任编辑：杜玲玲 出版日期：2010年7月 IDPN：308-2010-23 课件章数：17,Chapter 11 Social Letters,Chapter 11 Social Letters,11.1 Questions for discussion 11.2 Background information 11.3 Some common types of social letters,11.1 Questions for discussion,（1） Can you list some commonly-used social letters ？ （2）
2、 How do you usually write these social letters,11.2 Background information,Some letters are necessary in maintaining a good business relationship Social letters should follow the format and the style of a business letter A successful social letter should also be selfless ，specific ，sincere and short
3、 ,11.3 Some common types of social letters,11.3.1 A letter of invitation 11.3.2 A letter of introduction 11.3.3 A letter of congratulation 11.3.4 A thank-you letter,11.3.1 A letter of invitation,11.3.1.2 Analysis and discussion,（1） Stating the purpose of the invitation ，i e to welcome the recipient
4、to a conference ，etc （2） Providing necessary information about the conference or exhibition ，i e when and where the conference or meeting will be held （3） Expressing hope that the guests can be present ,11.3.1.3 Points to remember,（1） Give special attention to the purpose of the gathering （meeting ，
5、conference，party ，etc） （2） Provide all the details that the recipient needs in order that he can make a proper decision. （3） Try to write the invitation in a cordial and sincere manner so that the reader may feel he is important and his attendance is expected ,（4） Ask for a response ，indicating a sp
6、ecific date if necessary. （5） In an invitation ，wording should be conversational ，as though the writer is extending the invitation personally （6） Do not use abbreviations and do not use contractions （e g ， dont ，well） except for name titles ，such as Mr. ，Mrs. ，etc ,11.3.1.4 More useful patterns,We a
7、re writing to invite you to join us in thanking David Lee for his 25 years of leadership We hope you can join us for the opening ceremony of our branch office It would be a great pleasure to meet you on January 25th ，Tuesday at the Canton Fair in Guangzhou ,11.3.2 A letter of introduction,11.3.2.2 A
8、nalysis and discussion,（1）Stating directly who or what is being introduced in this letter （2）Giving reasons why the writer is making such an introduction （3）Telling the reader what he is expected to do （4）Ending the letter with some polite expressions or thankful words ,11.3.2.3 Points to remember,（
9、1）Avoid vague or ambiguous statements （2）Stress facts （3）Introduce the most appealing features of a person or a product （4）Include only what the community or organization needs to know （5）Be sincere and try not to include personal motives ,11.3.2.4 More useful patterns,It is my pleasure to write a l
10、etter of introduction for my former employee ，Ted Taylor This is to introduce Mr Jackson ，my business associate for many years I should like to introduce Mr Terence ，a personal friend of mine ，who wishes to make some business contacts in your area Trolong International is an export company specializ
11、ing in footwear We believe that Mr Wilson is a man of financial responsibility ,11.3.3 A letter of congratulation,11.3.3.2 Analysis and discussion,（1） Stating the purpose of the letter ，saying what the writer is congratulating for in the first sentence ； （2） Expressing personal feelings on the event
12、 ，i e connecting people and thing in one or two sentences ； （3） Closing the letter with a warm and sincere ending or an expectation for readers more achievements ,11.3.3.3 Points to remember,（1） A letter of congratulation should be written promptly without delay. （2） A letter of congratulation may b
13、e short ，but it must be sincere and enthusiastic and should contain personal remarks or references （3） The opening should begin with the expression of congratulations （4） When writing letters of congratulation on career promotions ，the writer should never make comments referring to further promotion
14、s in the future ,11.3.3.4 More useful patterns,It is with great pleasure that we send our congratulations and best wishes on the occasion of your being appointed as manager of the personnel department Congratulate you on your promotion to the president ，on behalf of all the employees of our company
15、It was with great pleasure that we heard of your appointment as Chairman ,11.3.4 A thank-you letter,11.3.4.1 Sample thank-you letters 11.3.4.2 Analysis and discussion 11.3.4.3 Points to remember 11.3.4.4 More useful patterns,11.3.4.2 Analysis and discussion,A thank-you letter usually includes the fo
16、llowing parts ： （1）Stating the purpose of the letter ，that is ，to express thanks （2）Giving the reasons for thanking ，e g the help or favour received ； （3）If appropriate ， offering to reciprocate the help or expressing thanks again ,11.3.4.3 Points to remember,（1） A thank-you letter should be written in a friendly tone and avoid pressure of any kind on the reader （2） Make the letter sincere ，concise ，personal a
