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1、京基百纳空间招商手册内容一、 封面-封底Cover-Back CoverLOGO二、过门时尚的高端 潮流的前沿Topmost Vogue . Leading Trend三、01-02商业地标 时尚纪元Business LandmarkFashion Era承载都市梦想，担纲商业旗帜，集全球商业文明之大成，荟萃亚洲商业精华之所在。京基百纳空间，在城市中心腹地最绝版的地域巍然屹立，傲视群雄，艳惊鹏城大地。汇集天时、地利、人和，开辟华南商业地标时尚新纪元KK mall, carrying the dream of the city, shouldering the commercial flag,
2、with all of the global business civilization rolled into one, gathering the essence of Asian business together, lies majestically in the best section in the center hinterland of the city, showing disdain for heroes, amazing Shenzhen. It is an integrator of the nest weather, the favorable terrain and
3、 the cooperation of all the people, and it has opened a new fashion era of the business landmark in South China.四、03-04经济强市 商机之都Economy CapitalCommercial Opportunities深圳，中国经济特区，华南地区最具活力的经济强市，商机之都。地处广东省南部，毗邻香港，接驳澳门，距香港机场30分钟车程，距澳门1小时航程，距广州1小时车程，是中国唯一拥有海陆空口岸的城市。全市总人口约876.83万人，2008年GDP达7806.54亿元，GDP总量和
4、城市综合竞争力连续多年雄踞全国前列，人均生产总值中国大陆排名第一。2008年全市旅游接待游客超过2659.30万人次，商业发展快速稳健，2008年社会消费品零售总额人民币2251.82亿元。2008年人均可支配收入人民币26729.31元，中国大陆排名第一。Shenzhen, Chinas first special economic zone and one of the strongest commercial cities in South China. Its a coastal city and located in southern Guangdong province, bord
5、ering Hong Kong and Macao. There is only 30 mins drive to Hong Kong International airport, 1 hour fly to Macao, and 1 hours drive to Guangzhou. Its a city with the most ports and the only city with sea, land and air ports in China. In 2008, Shenzhens GDP totaled RMB 780 billion with the permanent re
6、sidents of 8.76 million, which has strong economic support and modernized municipal infrastructures. Tourism industry is an important part of Shenzhens development of modern service industry and has become an important brand of Shenzhen. In 2008, the total tourists achieve to 26 million. In 2008, th
7、e total retail sales of social consumer goods are 225.182 billion RMB and the per capita disposable income is 26,729.31 RMB, ranking the first place in China.五、05-06深圳市区商圈主要特征Analysis of the main shopping district of Shenzhen city东门商圈East Gate shopping district商圈特征The District characteristics深圳商业最早繁
8、荣的商圈，批发零售混合，整体档次偏低，交通及外部环境有待改善。人流量充足，但租金成本较高，整体商业氛围不平衡。受到未来缺乏高质素的大型商业物业供应，商圈内现有的陈旧硬件的影响，商圈内的档次较难提升。The first prosperous business district in Shenzhen has mixed wholesale and retail, the overall level is relatively low so the traffic and the external environment need to be improved. Although there is
9、 the adequate flow of people, the rental costs are relatively higher, and the overall business climate is in imbalance. For the lack of the supply of the future large-scale commercial property in high quality, plus the impact of the existing hardware in the old shopping district, it is more difficul
10、t to raise the level of the shopping district.消费特征 Consumption Characteristics中低综合性的大众消费群为主，中老年消费群、外来打工消费群，部分年轻、时尚消费群，来深游客Mainly to the integrated low-moderate consumption-oriented group The visitors to Shenzhen 人民南商圈 the shopping district in the Renmingnan商圈特征 The District Characteristics综合性市级商业中心，
11、被誉为“港人购物天堂”。商业面积大，酒店众多，外资公司亦占一定比例。业态组合、档次定位上同质化现象较突出，商业格局比较单一，对消费者缺乏吸引力。商圈起步早，规划受限，商圈的档次提升受到一定程度的限制。It is a comprehensive municipal business center, known as the a shopping paradise for Hong Kong people. There is the large commercial area, plus many hotels, with foreign companies accounting for a ce
12、rtain percentage. However, the phenomenon of the format combination and the positioning on the same level is protruding, as well as the pattern of the business is comparatively single, so that it is in lack of attractiveness to consumers. Since the shopping district has taken early steps to develop,
13、 it is limited in its layout, which has restricted the shopping district to upgrade the level to a certain extent.客户特征Client Characteristics来深的游客及商务人士、周边工作白领及居民、香港来深客Tourists and business people to Shenzhen.The surrounding white-collar workers and residents.The guests from Hong Kong to Shenzhen.蔡屋围商
14、圈 The Shopping District in Caiwuwei商圈特征 The District Characteristics未来亚洲“时尚之都”，中高档商业品牌聚集地，奢侈品牌最为集中的商圈，商业氛围浓厚。位置独特，辐射范围广，为商家必争之地。周边商务办公写字楼众多聚积大批商业白领，政府规划得当，交通便利。It is the Asian fashion capital in the future, and it has gathered the high-end commercial brands and it holds the highest concentration of
15、luxury brands, which make it create a strong business atmosphere. For its unique location and radiation to a wide range, it is vitally important for businessmen to compete for. There has accumulated a large number of white-collar workers in the surrounding office buildings. On the other hand, the go
16、vernment has made the appropriate planning, and the convenient transportation can never be omitted.客户特征 Client Characteristicsl 市内中高收入人群，区域内工作白领，商务人士及政府官员，市内其他区域和珠三角地l 区的游客及商务人士The high-income groups in the city.The white-collar workers in the region, plus business people and government officials.The tourists and business people in other regions of the city and in the Pear
