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1、The report about Philip Morrise Group members: Edward Alvin Joy JohnnyPhilip Morris enters Turkey1、What kind of information should Philip Morris be doing to gain in turkey?Population: 78,785,548 (July 2011 est.)country comparison to the world:17Almost 60 percent of adult males and about 30 percent o
2、f adult females are currently addicted to smoking and these figures are increasing rapidly. Underlining that the number of smoke rs has increased by 80 percent in the last few years, Ozfatura said it was natural that Philip Morris chose Turkey to launch its new product, as Turkey is a haven for smok
3、e rs.The information can find from CIA yearbook Website. 2、What kind of information should Philip Morris obtain to decide on a marketing and distribution strategy in Turkey?About that the company should to do Descriptive Research to know if they go to the market what aspect their products.Philip Mor
4、ris is testing the cigarette in Turkey but says it believes the product has worldwide potential as More than 50 countries now have bans on smoking in public placesAs Turkey takes new steps to reduce the number of people addicted to smoking, tobacco companies devise new plans to avoid losing such a l
5、ucrative market, Gungor was quoted as saying by daily VatanAbout the problem the company also should do Causal Research to know what can help to deal the problem Turkey offers a good and young market for tobacco productsCigarette-producing companies make their products attractive with alluring packa
6、ges3、 Is it ethical for Philip Morris to overtly alter the taste of its cigarettes ?In a phone interview with Todays Zaman, Ozfatura said: Over 120,000 people die in Turkey each year due to a wide variety of diseases caused by smoking.Suleyman Latif Yunusoglu, a Nationalist Movement Party (MHP) depu
7、ty from Trabzon, commented that it was strange for an American company to test one of its new products in TurkeyMarket dynamics and adult smoke r preferences in different countries are taken into consideration when offering new variants of Marlboro .Tip: The information comes fromhttp:/www.cigarettes- can they get the information?They can through CIA yearbook to get Turkeys PEST. They also can get secondary information From http:/www.cigarettes-
