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1、The Walt Disney Company (Shanghai) LimitedBUSINESS PROPOSAL 市場計划書1. Company Background 公司資料Name 公司名稱(英文) _ (中文) _Other companys Name: _其他公司名稱 _Contact Person and Business Title 聯略人: (英文)_Business Title _(中文) _Address: (英文)_地址 _Contact Phone: Fax Number: _ 聯略電話 傳真Email address: _ Date established 公司成
2、立年份 _ Name & origin of mother company (if any) 母公司名稱和來源地 (如适用)_ Scope of Business 業務性質 _ Annual Revenue 年度營業額 _ No. of Staff 僱員數目 _ No. of Sales Persons 營業員數目 _ No. of graphic/product designer in house 貴司長期聘用的平面或產品設計人員數目 _ No. of marketing staff 負責市場策略和推廣事務人員數目 _ Other Licensed Products 擁有其他的授權 _ %
3、of Licensed Products in total business 授權產品佔總營業額的百分比 _ Affiliated companies 附屬公司 _ Joint-ventures in China 在中國的合資企業 _ Other factors which you consider to be favorable for your application of the license 其他貴司認為能幫助貴司成功申請授權的有利因素 _ A copy of your companys Business Registration needs to be attached when
4、submitting business proposal. (請隨函附上貴司營業執照副本)2. Sales Channels 銷售渠道No. of accounts 客戶數目 _No. of retail outlets 銷售點數目 _Major retail outlets 主要銷售點：_Top 6 accounts六個最高營業額客戶 (1) _ (2) _ (3) _ (4) _ (5) _ (6) _Sales of top 6 accounts in % of total business 以上六個客戶銷售額佔總銷售額百分比 _ % of sales in department sto
5、re channel 在百貨公司的銷售量佔總銷售量的百份比 _ List of department stores where your products are currently sold 請列出現時銷售貴司產品的主要百貨公司名字 _ % of sales in supermarket/hypermarket channel 在超級市場渠道的銷售量佔總銷售量的百份比 _ List of supermarket/hypermarket where your products are sold 請列出現時銷售貴司產品的主要超級市場名字 _ % of sales in specialty sto
6、res channel 在專賣店的銷售量佔總銷售量的百份比 _ List of specialty stores where your products are currently sold: 請列出現時銷售貴司產品的主要超級市場名字 _ % of sales in chain stores/convenience stores channel 在連鎖店/便利店的銷售量佔總銷售量的百份比 _ List of chain stores/convenience stores channel 請列出現時銷售貴司產品的主要連鎖店/便利店的名字 _ % of sales in mom & pop sto
7、res/wholesale channel 在批發渠道的銷售量佔總銷售量的百份比 _3. Manufacturing Base 生產基地Countries 國家 _Self own factories 自資工厂 _Possess local sales permits in China 是否擁有中國內銷權 _Sub-contract factories (number, names & location)加工厂 (數量 名稱和所在地) _Do these sub-contract factories have local sales permit in China?這些加工厂是否擁有中國內銷權
8、 ? _Is your company able to develop mould?貴司是否能自行開發模具 ? _4. Products 產品Disney Characters/Brands interested in 有興趣申請的迪士尼卡通造型或品牌 :_Licensed Articles 有興趣申請迪士尼授權的產品細項 _ * Design/Product SamplesProduct samples and/or catalogues should be delivered to our office together with your business proposal5. Mark
9、eting Plan 宣傳/推廣計划A&P Budget 推廣費用預算 _Types of advertising : Print / Radio / TV / Others (please specify)宣傳模式 印刷 / 電台 / 電視 / 其他 (請列出) _ /_Types of sales promotion 促銷活動 _6. Existing Disney Contract(s) Execution迪士尼现有合同执行情况：Contract #Contract PeriodMGExpected ERE/G Ratio7. Sales Projection for the Licensed Articles 每細項申請授權產品銷售預估 Estimated contract start date 預計合同生效日期_First 12 contract months 首十二個月銷售預估金額 _ Next 12 contract months 其後十二個月銷售預估金額_ Please provide the detailed information of your sales projection in Year 1 By completing below table. 請就第一年銷售預估數目 填寫附頁表格內資料Brand 品牌 _(每個品牌請填寫一張)请填在excel表格上
