《Coca-Cola-Financial-Statement-Analysis》由会员分享，可在线阅读，更多相关《Coca-Cola-Financial-Statement-Analysis（36页珍藏版）》请在金锄头文库上搜索。
1、Financial Analysis of The Coca-Cola CompanyNanyang Business SchoolM.Sc(Finance)Wang GuannanTable of Contents1. Introduction of the Coca-Cola Company31.1The development of the Coca-Cola Company31.1.1 Atlanta Beginnings31.1.2 The Woodruff Legacy31.1.3 The War and Its Legacy41.1.4 A World of Customers4
2、1.1.5 Coca-Cola Now41.2The product of the Coca-Cola Company51.2.1 Coca-Cola51.2.2 Fanta51.2.3 Qoo51.2.4 Sprite51.3Coca Colas CompetitorPepsiCo Company52Industry overview72.1Industry analysis72.1.1 Porters Five Forces72.1.2 Competition from External Sources72.1.3 Internal Threats82.2Business Strategy
3、82.2.1 SWOT Analysis82.2.2 Application of SWOT Analysis93Account Analysis134Credit Analysis145Financial Analysis155.1Measuring Overall Profitability155.2Common-Sized Income Statement and Profitability Ratios155.3Evaluating Investment Management165.4Evaluating Financial Management175.5Assessing Susta
4、inable Growth Rate195.6Cash Flow Analysis196Financial Statements Forecasting216.1Common Sized Financial Statement216.1.1 Common Sized Income Statement216.1.2 Common Size Balance Sheet226.2Forecasting236.2.1 Forecasting Assumptions236.2.2 Consequence of Forecasting236.3Sensitive Analysis257Conclusion
5、s28References29Appendix301. Introduction of the Coca-Cola Company According to an investigation in 20th century, the most popular three words are : God, She, Coca-Cola. None of the countries refuse Coca-Cola. It is absolutely that Coca-Cola is the most famous brand today and brings the world a brill
6、iant legend. The Coca-Cola Company is the world famous beverage retailer, manufacturer and marketer of non-alcoholic beverage concentrates and syrups. The Coca-Cola Company established in 1892 and the headquarters is located in Atlanta in USA. It take up a pretty high market share in its industry fo
7、r about 48% and two of the first three most popular beverage all over the world (1st is Coca Cola,2nd is PepsiCo,3rd is low calories Coca Cola). It enjoys popularity all over the word mainly for its flagship productCoca-Cola. Coca-Cola has been the first place in the sales volume of sodas in the wor
8、ld for consecutive 10 years. Coca-Cola currently offers more than 500 brands which include soda, sport drinks, milk and dairy-based beverage, fruit juice, tea and coffee and so on in over 200 countries or territories. It serves 1.6 billion servings each day. Therefore, it is absolutely that Coca-Col
9、a is the bellwether in beverage industry.1.1 The development of the Coca-Cola Company1.1.1 Atlanta Beginnings John Pemberton, an Atlanta pharmacist, was inspired by simple curiosity in 1886. He stirred up a fragrant, caramel-colored liquid and, when it was done, he carried it a few doors down to Jac
10、obs Pharmacy. Here, the mixture was combined with carbonated water and sampled by customers who all agreed - this new drink was something special. Pembertons bookkeeper, Frank Robinson, named the mixture Coca-Cola, and wrote it out in his distinct script. A century later, The Coca-Cola Company has p
11、roduced more than 10 billion gallons of syrup.1.1.2 The Woodruff LegacyPerhaps no person had more impact on The Coca-Cola Company than Robert Woodruff. Woodruff was a marketing genius who saw opportunities for expansion everywhere. He led the expansion of Coca-Cola overseas and in 1928 introduced Co
12、ca-Cola to the Olympic Games the first time when Coca-Cola traveled with the U.S. team to the 1928 Amsterdam Olympics. Woodruff pushed development and distribution of the six-pack, the open top cooler, and many other innovations that made it easier for people to drink Coca-Cola at home or away. This
13、 new thinking made Coca-Cola not just a huge success, but a big part of peoples lives.1.1.3 The War and Its LegacyIn 1941, America entered World War II. Thousands of men and women were sent overseas. The country, and Coca-Cola, rallied behind them. Woodruff ordered that every man in uniform gets a b
14、ottle of Coca-Cola for 5 cents, wherever he is, and whatever it costs the Company. Woodruffs vision that Coca-Cola be placed within arms reach of desire, was coming true - from the mid-1940s until 1960, the number of countries with bottling operations nearly doubled. Post-war America was alive with
15、optimism and prosperity. Coca-Cola was part of a fun, carefree American lifestyle, and the imagery of its advertising.1.1.4 A World of CustomersThe Companys presence worldwide was growing rapidly, and year after year, Coca-Cola found a home in more and more places: Cambodia, Montserrat, Paraguay, Macau, Turkey and more. he international appeal of Coca-Cola was embodied by a 1971 commercial, where a group of young people from all over the world gathered on a hilltop in Italy to sing Id Like to Buy the World a Coke. In 1978, The Coca-Cola Company was select
