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1、1995年试题与分析Section Use of EnglishSleep is divided into periods of so-called REM sleep, characterized by rapid eye movements and dreaming, and longer periods of non-REM sleep. 1 kind of sleep is at all well-understood, but REM sleep is 2 to serve some restorative function of the brain. The purpose of
2、non-REM sleep is even more 3 . The new experiments, such as these 4 for the first time at a recent meeting of the Society for Sleep Research in Minneapolis, suggest fascinating explanations 5 of non-REM sleep.For example, it has long been known that total sleep 6 is 100 percent fatal to rats, yet, 7
3、 _examinations of the dead bodies, the animals look completely normal. A researcher has now 8 the mystery of why the animals die. The rats 9 bacterial infections of the blood, 10 their immune systemsthe self-protecting mechanisrn against diseasehad crashed.1. A EitherB NeitherC EachD Any2. A intende
4、dB requiredC assumedD inferred3. A subtle B obviousC mysteriousD doubtful4. A maintainedB describedC settledD afforded5. A in the lightB by virtueC with the exceptionD for the purpose6. A reductionB destructionC deprivationD restriction7. A uponB byC throughD with8. A paid attention toB caught sight
5、 ofC laid emphasis onD cast light on9. A developB produceC stimulateD induce10. A ifB as ifC only ifD if onlySection Reading ComprehensionPassage l Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods at reasonable price, ther
6、eby establishing a firm home market and so making it possible to provide for export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it ensures an increased need for labor, and is therefore an effective way to fi
7、ght unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television licence would need to be doubled, and travel by bus or tube would cost 20 per cent more.And perhaps most important of all, advertising provi
8、des a guarantee of reasonable value in the products and services you buy. Apart from the fact that twenty-seven Acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements. He might fool some people for a
9、 little while through misleading advertising. He will not do so for long, for mercifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that i
10、t represents good value.Advertising does more for the material benefit of the community than any other force I can think of.There is one more point I feel I ought to touch on. Recently I heard a well-known television personality declare that he was against advertising because it persuades rather tha
11、n informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade. If its message were confined merely to informationand that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasivead
12、vertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.11. By the first sentence of the passage the author means that_.A he is fairly familiar with the cost of advertisingB everybody knows well that advertising is money
13、consumingC advertising costs money like everything elseD it is worthwhile to spend money on advertising12. In the passage, which of the following is NOT included in the advantages of advertising?A Securing greater fame. B Providing more jobs.C Enhancing living standards.D Reducing newspaper cost.13.
14、 The author deems that the well-known TV personality is_.A very precise in passing his judgment on advertisingB interested in nothing but the buyers attentionC correct in telling the difference between persuasion and informationD obviously partial in his views on advertising14. In the authors opinio
15、n,_.A advertising can seldom bring material benefit to man by providing informationB advertising informs people of new ideas rather than wins them overC there is nothing wrong with advertising in persuading the buyerD the buyer is not interested in getting information from an advertisementPassage 2There are two basic ways to see growth: one as a product, the other as a process. People have generally viewed personal growth as an external result or product that can easily be id
