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1、,Unit 3 : Part A,21st Century College English: Book 2,The Tale of a Cultural Translator,Unit Three: Part A,Pre-reading Activities Intensive Study Exercises Assignment,Pre-reading Activities,Preview Pre-reading Listening,When a group of human beings work together, what does it take to make the cooper
2、ation go smoothly, effectively and productively? This question is one that every business manager faces. Good training, good conditions, a pleasant atmosphere, a common aim all of these factors play a part, but the richness of human psychology makes management a subtle and demanding art. And when bu
3、sinesses go international, there are even more complexities to cope with. In the last unit, we looked at how cultural differences affect education. But what goes on after school? What happens at work in a world thats rapidly becoming a “global village”? The three texts youre going to read in this un
4、it explore some of the fascinating complications of international management.,Pre-reading Activities: Preview,Preview,First Listening: As you listen to the tape, fill in the missing parts in the blanks.,Pre-reading Activities: Listening,Pre-reading Activities, p. 70,Jack is interested in a job as an
5、 _ manager located in _. His qualifications include _ years of experience knowing how to use _. He believes that people are _ everywhere.,Check-up,First Listening: As you listen to the tape, fill in the missing parts in the blanks.,Pre-reading Activities: Listening,Jack is interested in a job as an
6、_ manager located in _. His qualifications include _ years of experience knowing how to use _. He believes that people are _ everywhere.,office,Tokyo,four,chopsticks,the same,Second Listening: Think about the following questions.,Pre-reading Activities: Listening,What is the disagreement about? Whos
7、e opinion do you agree more with? Why?,Script,Jack: Wow, heres a great job! “International firm seeks experienced office manager for new Tokyo branch. Excellent conditions, high salary.” Give me the phone, Im going to call them right now to set up an interview. Jane: Yeah right what kind of qualific
8、ations do you have to work as an office manager in Tokyo?! Jack: What do you mean? I have four years of experience as an office manager! Jane: Yeah, but not in Japan! Jack: So what? How different can it be from running an office anywhere else in the world? People are people. So what if they speak a
9、different language and have a few different customs? Under the surface people are the same everywhere. Jane: But you dont know anything about Japan, or Japanese culture! Jack: I know how to use chopsticks! Jane: I suspect theres a little more to it than that ,Pre-reading Activities: Listening,Intens
10、ive Study,Intensive Study Difficult sentences Key words, phrases & usages Comprehension exercises,The Tale of a Cultural Translator 1 Joint ventures involving Western and Japanese companies often run into conflicts a multitude of little things that escalate into big emotional battles in which all th
11、e parties keep exclaiming: “Whats wrong with them!? Can they understand that ?!” But because the conflicts are mainly due to cultural differences, neither side can understand unless they have a “cultural translator”.,Intensive Study,2 The first cultural translator I ever met was an installation engi
12、neer, George by name, who worked for an American company where I was the director of international operations. The company had just started a joint venture with a Japanese firm, and the American management needed someone to train the Japanese employees in its unique technology. Georges solid underst
13、anding of the equipment, its installation and use made him the best-qualified employee for the job, so everyone was happy when George accepted a two-year contract for temporary transfer to Japan.,Intensive Study,3 From the start, George was well accepted by all the Japanese employees. Japanese manag
14、ers often distrust anyone sent to represent US owners, but George was so naturally nonassertive that no one could see him as a threat to their careers. So they felt comfortable asking his advice on a wide range of matters, including the odd behavior of their partners across the ocean. Engineers thro
15、ughout the company appreciated Georges expertise and his friendly and capable help, and they got into the habit of turning to him whenever they had a problem any problem. And the secretaries in the office were eager to help this nice bachelor learn Japanese.,Intensive Study,4 Sooner than anyone expe
16、cted, the company became a profitable, thriving and growing venture. Georges first two-year contract came to an end. By then, he could speak good Japanese, and had picked up Japanese habits. He drank green tea at all hours, ate rice at every meal and had even learned to sit properly on Japanese tatami mats. So when George was offered a second two-year Japanese contract
