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1、HAIDA INTERNATIONAL EQUIPMENT CO., LTD Professional Manufacturer of Test Equipment,Training for Development Letter Template,如何写好开发信？,下页,尾页,主要内容,下页,尾页,标题 正文 - 称呼 - 主体 - 签名 3. 模板 4. 开发信策略,标题,下页,尾页,用客户公司简称+具体产品 Eg. Steelcase Furniture test equipment Haida Equipment 2.同行效应 Eg. Furniture test equipment -
2、 NITORI & IKEA suppliers,标题,下页,尾页,3. 此类标题不用 Supplier from China Company form China product supplier Business of * product We want to establish business relationship with you Seeking business cooperation Chance of cooperation about *,下页,尾页,正文,称呼 不知道对方名字：Dear Friend, Dear, Dear Manager, Dear Director,
3、 Dear Your Teams. Hi Sir, 知道对方的名字: Dear Jone， Hi,Jone, Good Day Jone,下页,尾页,正文,主体: ”四不四少”原则 1）不长篇大论的介绍公司或工厂 2）不炫耀英文水平 3）不插入超连接或图片 4）不说毫无意义的废话 5）少说从哪里得到客人联系方式 6）少用第一人称 7）少用书面语 8）少用中国式英语,下页,尾页,正文,主体: 1. 我们公司生产*，欢迎询价 2. 客户的同行是我司客户 3. 客户评语 4. 节日问候,下页,尾页,邮件分享 1,HI Mr Harold.Sacks： I hope your business goe
4、s well. We are Hubei Yuanxiang Medical Technology Co., Ltd. which is engaged in medical device field for 15 years. We have become the most professional medical disposable and services supplier in china markets. Our goal is to provide you with best quality disposable product and most competitive pric
5、es. To be with us, you will obtain Unlimited Profit. our mainly product as following： 1. Ostomy Bags, Blood Bags, Bandage series, Medical Exam & Surgical, PVC Gloves, Safety Syringe,I.V. Catheter etc 2. Non-woven Coverall series, Face Mask, Hospital bed pad, Cotton Gauze, Adult Diapers etc 3. Oxygen
6、 Masks, Nasal Oxygen cannula, Suction Catheter, Feeding Tube etc. All above items with FDA & CE, ISO13485 certificates approved. For more information, pls visit: Wanting to own best prices of our disposable products, Pls be informed your specific specifications and quantity request. We will provide
7、all details related products together with our best price only for you. Yours sincerely,下页,尾页,邮件分享 2,Hi, Dear Mr Harold.Sacks, We produce Medical Appliances with high quality Hope to find a way to cooperate with you. E-catalogues will be sent if needed. Write me back or call me pls, lets talk more i
8、n details. Thank you. Dear, How are you today? ABC Co., Ltd manufacture LED Lights for 8 years in China, and supplier of walmart, hope to be one of your supplier. FREE SAMPLES & Catalogues will be sent if needed. Write me back or Call me please, let me talk details. Looking forward to working with y
9、ou in the near future. Best Regards and thanks. Alice Sales Manager,下页,尾页,正文,签名: 无超链接 文本 有特色,下页,尾页,正文,签名模板 Haida Equipment Co, Ltd Factory address: The 1 st Industrial Zone of Caibai in Daojiao town, 523000, Dong guan City, Guangdong Province, China TEL: +86 769-38810298 FAX: +86 769-89280809,下页,尾页,
10、无回复, 如何继续跟进?,下页,尾页,模板 - 1,第一封: Dear xxx, This is Betty from Haida Equipment Co, which manufacture furniture test equipment for 9 years, as well a supplier of NITORI, IKEA & STEELCASE. Hope to cooperate with you. Thanks & best regards, Betty 设置已读回执！,下页,尾页,模板 - 2,第二封 (没回复很正常,继续)： Dear xxx, We, Haida E
11、quipment Co, have a good cooperate relationship with NITORI, STEELCASE, IKEA for furniture test equipment now. If you interest or intend to build your own lab, you can feel free to contact me pls. Thanks & best regards, Betty,下页,尾页,模板 - 3,第三封(还没回复, 继续!)： Dear xxx, Enclosed please kindly find the cat
12、alogue of furniture test equipment for your reference and check. Thanks & best regards, Betty,下页,尾页,模板 - 4,第四封(还没回复, 继续!)： Dear xxx, Have you received the catalogue which I sent to you *? Also as I get your email a/c from website, may I ask whether you are the director of purchase dept.? Thanks & be
13、st regards, Betty,下页,尾页,模板 - 5,第五封 (还未收到回复? 继续, 节日祝福 刺激下)： Dear xxx, Happy Merry Christmas. Thanks & best regards, Betty,下页,尾页,开发信策略,1. 不退信的邮箱都是有效的 2. 不回复的原因是: -不感兴趣 -不需要 -有固定供应商 -垃圾邮件 -忙 3. 一个客户, 追踪第五六次才开始建立感情 4. 自然,简洁,下页,尾页,为什么没坚持？,下页,尾页,1. 没有客户追踪反馈表 2. 一时冲动发开发信,没有结果.必须每天坚持 3. 一周固定某一天发追踪信 4. 实施: 流程公式化,REASONS,下页,尾页,要相信我们都是天生的业务高手,-做销售, 真正的销售不是推销公司的产品,而是推销自己. 邮件要饱含强烈的情感,下页,尾页,客户追踪反馈表,下页,尾页,实例分享 1,实例分享 2,下页,尾页,
