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1、物流专业英语教程 电子教案 Unit 3 The supply chain concept 供应链概念,教学任务： 掌握本单元的物流专业术语 掌握本单元的核心概念 熟悉本单元的常用物流英语表达法 熟悉本单元的物流流程,第一部分 Section 1 本单元核心术语 Core terms,Supply chain DC 配送中心(= distribution center) Procurement n. 获得，采购 Competitive advantage 竞争性优势,第二部分 Section 2 本单元核心概念 Core concepts,What is a supply chain? 什么是
2、供应链？,“A supply chain is a network of retailers, distributors, transporters, storage facilities, and suppliers that participate in the production, sale and delivery of a product to the consumer. The supply chain is typically made up of multiple companies who coordinate activities to set themselves ap
3、art from the competition.,供应链是一个由参与产品生产、销售并把产品交付给客户的零售商、运输商、储存设施以及供应商所构成的网络。典型的供应链是由多个公司组成的，它们协调各项活动来使自己免于相互之间的竞争。,课堂教学之 Step 1 单词领读 由教师当堂领读生词 纠正学生的发音 领读完之后给学生留出5分钟的时间来温习单词。,课堂教学之 Step 2 重点内容 掌握核心术语 学习时间5分钟,课堂教学之 Step 3 难点学习 理解并背诵核心概念 学习时间5分钟,课堂教学之 Step 4 课文学习 理解课文的意思 对难句进行语法和结构讲解 学习时间30分钟,课文学习提示： 教
4、师在讲解课文时，除对课文进行翻译之外，还要顺带讲解一下难句的语法结构。,1. 课文翻译 Text Translation,What is a supply chain? 什么是供应链？ A supply chain is a network of retailers, distributors, transporters, storage facilities, and suppliers that participate in the production, sale and delivery of a product to the consumer. The supply chain is
5、 typically made up of multiple companies who coordinate activities to set themselves apart from the competition. 供应链是一个由参与产品生产、销售并把产品交付给客户的零售商、运输商、储存设施以及供应商所构成的网络。典型的供应链是由多个公司组成的，它们协调各项活动来使自己免于相互之间的竞争。,A supply chain has three key parts: Supply focuses on the raw materials supplied to manufacturing,
6、 including how, when, and from what location Manufacturing focuses on converting these raw materials into finished products. Distribution focuses on ensuring these products reach the consumers through an organized network of distributors, warehouses, and retailers. 供应链有三个关键部分： 供应方面的重心放在给制造工序提供原材料上，包
7、括如何、何时以及从什么地点 制造工序的重心是如何把这些原材料转换成成品 配送的重心放在确保这些产品通过配送商、仓库及零售商所组成的网络到达消费者手中。,A supply chain is a complex logistics system in which raw materials are converted into finished products and then distributed to the final users (consumers or companies). It includes suppliers, manufacturers, warehouses, DCs
8、 and retail outlets. Figure 1 shows a typical supply chain for passenger sevice. 供应链是一个复杂的物流系统，这在个系统中，原材料被转换成成品，然后再流通到最终用户（消费者或公司）手中。供应链包括供应商、生产厂家、仓库、配送中心（DC）以及零售网点。图1展示了制造品的典型供应链。,It is characteristic of a supply chain that each node on the chain depends on the nodes before it. For example, raw mat
9、erials cannot be processed into finished goods unless they are first of all transported to the factory. This means that the failure of one chain will result in the failure of the whole chain. No one element of the chain is more or less important than all the others. 供应链的典型特征是，链中的每个节点都依赖于其前面的那些节点。如，原
10、材料必须首先运输到工厂才能加工成成品，这就意味着一个环节的失败会导致整个环节失败，链条上的某个成分不会在重要性上胜于或劣于其它所有成分。,Not all supply chains remain the same. Different products or sectors can have a different supply chain. Figure 2 shows the supply chain for passenger services. 并不是所有的供应链都是一样的，不同的产品或行业会有不同的供应链。图2是客运服务的供应链。,The supply chain strategy
11、供应链战略 While often applied to manufacturing and consumer products, a supply chain can also be used to show how several processes supply to one another. The supply chain definition in this sense can apply to Internet technology, finance, and many other industries. 供应链虽然经常应用于制造工序及消费品方面，但是它也可以用来展示数个工序之间
12、的相互供应关系。从这个意义上讲，供应链概念可以应用于因特网、金融以及其它许多行业。,A supply chain strategy defines how the supply chain should operate in order to compete in the market. The strategy evaluates the benefits and costs relating to the operation. While a business strategy focuses on the overall direction a company wishes to pur
13、sue, supply chain strategy focuses on the actual operations of the organization and the supply chain that will be used to meet a specific goal. 供应链战略描述如何运营供应链以便在市场上进行竞争。该战略评估与运营相关联的效益及成本。当业务战略重心放在公司意欲追求的总方向时，供应链战略的重心则放在单位（公司）的实际运营以及用来达到特定目标的供应链上。,What is Supply Chain Management? 什么是供应链管理？ The concep
14、t of Supply Chain Management (SCM) is based on two core ideas. The first is that practically every product that reaches an end user represents the cumulative effort of multiple organizations. These organizations are referred to collectively as the supply chain. 供应链管理（SCM）基于两个核心理念。第一个理念是实际上到达最终用户的每个产
15、品都代表着多个公司的累积性努力。这些公司被合称为供应链。,Figure 3: A practical SCM model,The second idea is that while supply chains have existed for a long time, most organizations have only paid attention to what was happening within their “four walls.” Few businesses understood, much less managed, the entire chain of activi
16、ties that ultimately delivered products to the final customer. The result was disjointed and often ineffective supply chains. 第二个理念是，供应链虽然存在了很长时间，但是大多数公司只是注意发生在他们的“四面墙壁”内的事情。很少有公司理解最终把产品交付给最终用户的整个活动链条，更不说管理了。结果导致了供应链的脱节以及经常性的效率低下。,Supply chain management, then, is the active management of supply chain activities to maximize customer value and achieve a sustainable competitive advantage. It represents a conscious effort by the supply chain firms to develop and run supply ch
