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1、Unit 1 Advertising,Module4,1. advertise v. 做广告，给登广告advertisement n. 广告； advertiser 广告商 2. persuade vt. 劝服 persuasion n. 劝服，说服(力) persuasive adj. 劝诱性的，花言巧语的 persuasively adv. 劝诱性地 3. educate vt. 教育 education n. 教育； educator 教育者，教师 educational adj. 教育的 4. complete vt. 完成 completion n. 完成 complete / co
2、mpleted adj. 完整的 completely adv. 完全地，彻底地,热 点 单 词,5. satisfy vt. 满足，使满意 satisfaction n. 满意 satisfactory / satisfying adj. 令人满意的； satisfied 满意的 satisfactorily adv. 令人满意地 6. Imagine vt. 想象 imagination n. 想象 imaginative adj. 有想象力的； imaginary 假想的，虚构的 7. choose v. 选择 choice n. 选择 8. recommend vt. 推荐，建议 re
3、commendation n. 推荐，建议 9. design vt. 设计， 绘制 design n. 图样，意图，设计图案； designer 设计者，设计师,热 点 单 词,1.This hair style is already out of fashion. Those fashionable young men are crazy about another one a currently very popular pop singer often wears in his concerts. 2.The new invention will make our life more
4、convenient. We should thank the inventors for the huge convenience they have brought to us with their inventions.,热 点 单 词,3.Dont miss these smaller parts. They are the real functional parts of the machine. Without them, I mean, the machine wouldnt function. 4. Employment qualifications vary from job
5、 to job. And there are various positions. You will really be amazed at the variety of the jobs there in the job fair.,热 点 单 词,5.She determines to devote her life to the protection of wildlife in the rainforests. There is nothing anybody can do to stop a woman of such strong determination . In fact,
6、Ive never seen a more determined woman than she is. 6.How will a Chinese man usually react to some bad words shouted at him about his mum? In most cases, the reaction is a fist fight.,热 点 单 词,7.He was the first to find that man had difficulty breathing. When he rushed to him, he murmured, breathless
7、， “Tell my wife that I miss her” 8.Its believed there is no cure for cancer. Anyone who claims to be able to cure cancer is thought to be a cheat. 9.It will be of great interest to study the social behavior of the people from different cultural backgrounds in this multiracial society.,热 点 单 词,根据中文填单
8、词完成句子，每空一词(记忆时，用下列横线上的新单词造句记忆) 1. 一般来说，广告就是厂商通过提供诱导性的话语和图像来推销自己的产品或服务。 Generally speaking, an advertisement is usually adopted by the producer to promote their products or services by using persuasive languages and images.,2.为了应对不断蔓延的甲型H1N1流感，中国开发新药品的同时，也在全国范围内号召公众开展一项防病治病的运动。 To deal with; the spre
9、ading of A/N1N1, China is developing new drugs; and calling on the public; to start a nationwide campaign of preventing and curing diseases.,3. 随着经济的发展，国外的各种时尚的牛仔裤在国内也可以买到。 With the development of economy, various; kinds of fashionable jeans; in foreign countries are available at home. 4. 为了促进产品的销售，
10、公司不断设计和更新产品的包装来吸引眼球。 In order to promote the sales of products, companies are continuously designing and updating the packaging to make their products more eyecatching.,5.消费者对于产品质量的任何评价，都将会反馈到生产者那里。这也将促使生产商意识到，产品质量才是最重要的。 Any comments given by customers on the products will be reflected to the manuf
11、acturers, which will make them be aware that the quality of products is the most important.,根据中文写出英文短语 1. 知道，明白，意识到 be aware of 2. 上的当，对信以为真 fall for 3. 欺骗，捉弄 play tricks on 4. 自杀 commit suicide 5. 诱使某人做某事 trick sb. into doing sth. 6. 对关心 be concerned with 7. 组织，汇集；组成 put sth. together,8. 避开，不接近 kee
12、p away from 9. 反复地，一遍又一遍地 over and over again 10. 旨在，目的是 be meant to 11. 迎合，对有吸引力 appeal to 12. 目标受众 target audience 13. 对感到厌倦 be bored with 14. 高质量的 be of high quality 15. 传达 get sth. Across,1. and what you are trying to get them to do. get sb. to do sth. 意为“让某人做某事/ 使某人做某事”。 2. is an organized prog
13、ramme of advertisements using various kinds of ads to reach 句中using为现在分词，作方式状语。v.ing作状语的形式属于常用重点句式。 3. It is important to always try to appeal to the way the audience will react. it作形式主语，to do sth. 作真正主语。appeal to 意为“迎合”。,.同义转换 1.Some of the ads are telling the truth, while others are just telling l
14、ies. Not all ads play tricks on us though. 2.Once the product goes on the market, its sales figures should be reported every day, so that the company can check the progress of their product. In order to check the progress of their product, the sales figures should be reported to the company once the
15、 product goes on the market.,3.Unlike a single advertisement, an ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience. An ad campaign is a programme of advertisements organized; by advertisers using various kinds of ads to reach a particular audience, which is unlike a single advertisement.,4.A commercial advertisement is one which someone has paid for to promote a product or service. To promote a product or service, the producer has to pay for a commercial advertisement. 5.PSAs are meant to teach us and
